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The Lure of the Multiplex? The Interplay of Time, Distance, and Cinema Attendance

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  • Alan Collins

    (Department of Economics, University of Portsmouth, Richmond Building, Portsmouth, Hampshire PO1 3DE, England)

  • Chris Hand

    (School of Marketing, Faculty of Business, Kingston University, Kingston Hill, Kingston upon Thames, Surrey KT2 7LB, England)

  • Andrew Ryder

    (Department of Geography, University of Portsmouth, Buckingham Building, Portsmouth PO1 3HE, England)

Abstract

Models of cinema demand have tended to employ aggregate data and focus on price and income as key variables. Surprisingly, the effects of travel time and location have not been formally investigated. The authors do so, following developments in the environmental economics literature, by presenting estimates of individual travel cost models for multiplex and nonmultiplex cinemas. A key finding is that travel time has a significant negative effect on nonmultiplex cinema trips, but that this does not hold for multiplex trips; reasons for this are advanced. In the case of multiplex cinema trips, a range of phenomena relating to minimising time-cost uncertainty are shown to be significant. The authors also contribute to an explanation for the ‘overscreening’ phenomenon observed in the United Kingdom and the USA, which has led to the closure of some relatively recently built multiplexes.

Suggested Citation

  • Alan Collins & Chris Hand & Andrew Ryder, 2005. "The Lure of the Multiplex? The Interplay of Time, Distance, and Cinema Attendance," Environment and Planning A, , vol. 37(3), pages 483-501, March.
  • Handle: RePEc:sae:envira:v:37:y:2005:i:3:p:483-501
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    Cited by:

    1. Alan Collins & Antonello E. Scorcu & Roberto Zanola, 2009. "Distribution conventionality in the movie sector: an econometric analysis of cinema supply," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 30(8), pages 517-527.

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