Cinema attendance in Europe
Although there exists a large body of literature which has empirically investigated the impact of various determinants on cinema attendance, studies that analyse the addictive component of cinema consumption seem to be relatively rare. The aim of this article is to empirically investigate the addictive component of cinema consumption by adopting a cross-country focus. To this aim, the Becker and Murphy's rational addiction model has been tested using a pooled cross-section and time-series data on 12 European countries over the period 1989 to 2004. Results provide evidence that cinema consumption seems to conform to a rational addiction hypothesis.
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Volume (Year): 17 (2010)
Issue (Month): 5 ()
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