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The effect of young children on their parents’ anime-viewing habits: evidence from Japanese microdata

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  • Eiji Yamamura

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Abstract

Anime is now considered an accepted form of animation and is considered to represent Japanese contemporary culture worldwide. There are many fans of anime and manga, creating a community known as otaku world. However, Japanese anime and manga have gained popularity in Western countries as well as in Japan. This paper attempts to ascertain the determinants of watching anime in Japan based on individual-level data from Japan. Despite the growth in the number of adult anime fans, children are still more likely to watch anime than adults are. Hence, this study investigates how adults are influenced by the presence of their children. After controlling for individual characteristics, it was found that people are more likely to watch anime when they have children aged less than 12 years who have not yet entered junior high school. Such an effect is larger for parents who belong to an older generation where people are less likely to prefer anime. This implies that the externality coming from children results in parents watching anime. The findings of this study show that externalities from surrounding people play a critical role in enlarging the market of modern cultural goods representing “Cool Japan.” Copyright Springer Science+Business Media New York 2014

Suggested Citation

  • Eiji Yamamura, 2014. "The effect of young children on their parents’ anime-viewing habits: evidence from Japanese microdata," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 38(4), pages 331-349, November.
  • Handle: RePEc:kap:jculte:v:38:y:2014:i:4:p:331-349
    DOI: 10.1007/s10824-013-9213-y
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    References listed on IDEAS

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    Cited by:

    1. Eiji Yamamura & Inyong Shin, 2016. "Effect of consuming imported cultural goods on trading partners’ tolerance toward immigrants: the case of Japanese anime in Korea," Review of World Economics (Weltwirtschaftliches Archiv), Springer;Institut für Weltwirtschaft (Kiel Institute for the World Economy), vol. 152(4), pages 681-703, November.
    2. Yamamura, Eiji & Shin, Inyong, 2014. "Effect of consuming imported cultural goods on tolerance for immigrants from trade partners: Case of Japanese anime in Korea," MPRA Paper 58467, University Library of Munich, Germany.

    More about this item

    Keywords

    Anime; Japan; Externality; Contemporary culture; Otaku; Cool Japan; D12; Z11; Z19;

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • Z11 - Other Special Topics - - Cultural Economics - - - Economics of the Arts and Literature
    • Z19 - Other Special Topics - - Cultural Economics - - - Other

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