Trust formation in Korean new product alliances: How important are pre-existing social ties?
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- Lai, Christine & Singh, Barjinder & Alshwer, Abdullah A. & Shaffer, Margaret A., 2014. "Building and Leveraging Interpersonal Trust Within and Across MNE Subsidiaries: A Social Exchange Perspective," Journal of International Management, Elsevier, vol. 20(3), pages 312-326.
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KeywordsProduct development; Alliances; Trust formation; Social ties; Korea;
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