Do strategic marketing and social capital really matter in regional clusters? Lessons from an emerging economy of Latin America
This research explores the relationship between geographic proximity and the building of social capital and inter-firm cooperation in strategic marketing. By emphasizing social interactions and the building of social capital, we extend the research on industry clusters beyond traditional economic perspectives and factors motivating cooperation between firms. The empirical study is based on a survey of 90 senior managers from three natural resources-based industries (two non-clustered and one clustered) in Chile. The results show that managers in clustered versus non-clustered industries differ in terms of the perceived value of location, the perceived value of building social capital, their involvement in activities that build social capital, their attitudes toward cooperative marketing, their history of involvement in cooperative marketing activities, and their intentions for engaging in cooperative marketing activities in the future. Trade associations in clustered versus non-clustered industries play different roles in regard to creating social capital. The article concludes by discussing the implications of these findings for researchers, managers and policy makers.
If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.
References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Peter Brown & Rod McNaughton & Jim Bell, 2010. "Marketing externalities in industrial clusters: A literature review and evidence from the Christchurch, New Zealand electronics cluster," Journal of International Entrepreneurship, Springer, vol. 8(2), pages 168-181, June.
- Eisingerich, Andreas B. & Bell, Simon J. & Tracey, Paul, 2010. "How can clusters sustain performance? The role of network strength, network openness, and environmental uncertainty," Research Policy, Elsevier, vol. 39(2), pages 239-253, March.
- Mercedes Delgado & Michael E. Porter & Scott Stern, 2010.
"Clusters and entrepreneurship,"
Journal of Economic Geography,
Oxford University Press, vol. 10(4), pages 495-518, July.
- Harald Bathelt, 2005. "Cluster Relations in the Media Industry: Exploring the 'Distanced Neighbour' Paradox in Leipzig," Regional Studies, Taylor & Francis Journals, vol. 39(1), pages 105-127.
- Fastoso, Fernando & Whitelock, Jeryl, 2010. "Regionalization vs. globalization in advertising research: Insights from five decades of academic study," Journal of International Management, Elsevier, vol. 16(1), pages 32-42, March.
- William B. Stevenson & Robert F. Radin, 2009. "Social Capital and Social Influence on the Board of Directors," Journal of Management Studies, Wiley Blackwell, vol. 46(1), pages 16-44, 01.
- Rajdeep Grewal & Gary L. Lilien & Girish Mallapragada, 2006. "Location, Location, Location: How Network Embeddedness Affects Project Success in Open Source Systems," Management Science, INFORMS, vol. 52(7), pages 1043-1056, July.
- Jason Owen-Smith & Walter W. Powell, 2004. "Knowledge Networks as Channels and Conduits: The Effects of Spillovers in the Boston Biotechnology Community," Organization Science, INFORMS, vol. 15(1), pages 5-21, February.
- Julia Porter Liebeskind & Amalya Lumerman Oliver & Lynne Zucker & Marilynn Brewer, 1996. "Social networks, Learning, and Flexibility: Sourcing Scientific Knowledge in New Biotechnology Firms," Organization Science, INFORMS, vol. 7(4), pages 428-443, August.
- Samiee, Saeed & Athanassiou, Nicholas, 1998. "International Strategy Research: Cross-Cultural Methodology Implications," Journal of Business Research, Elsevier, vol. 43(2), pages 79-96, October.
- Erik Stam, 2009. "Cluster Creation," Regional Studies, Taylor & Francis Journals, vol. 43(2), pages 319-323.
- Michael Steiner & Michael Ploder, 2008. "Structure and Strategy within Heterogeneity: Multiple Dimensions of Regional Networking," Regional Studies, Taylor & Francis Journals, vol. 42(6), pages 793-815.
- J Adam Holbrook & David A Wolfe, 2005. "The Innovation Systems Research Network: a Canadian experiment in knowledge management," Science and Public Policy, Oxford University Press, vol. 32(2), pages 109-118, April.
- Maryann P. Feldman & Frank R. Lichtenberg, 1998.
"The Impact and Organization of Publicly-Funded Research and development in the European Community,"
Annals of Economics and Statistics,
GENES, issue 49-50, pages 199-222.
- Maryann P. Feldman & Frank R. Lichtenberg, 1997. "The Impact and Organization of Publicly-Funded Research and Development in the European Community," NBER Working Papers 6040, National Bureau of Economic Research, Inc.
- Eva Berggren & Åsa Lindholm Dahlstrand, 2009. "Creating an Entrepreneurial Region: Two Waves of Academic Spin-offs from Halmstad University," European Planning Studies, Taylor & Francis Journals, vol. 17(8), pages 1171-1189, February.
When requesting a correction, please mention this item's handle: RePEc:eee:jbrese:v:67:y:2014:i:4:p:498-507. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Dana Niculescu)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.