IDEAS home Printed from https://ideas.repec.org/a/gam/jijerp/v17y2020i15p5485-d391722.html
   My bibliography  Save this article

The Impact of COVID-19 Crisis upon the Consumer Buying Behavior of Fresh Vegetables Directly from Local Producers. Case Study: The Quarantined Area of Suceava County, Romania

Author

Listed:
  • Alina Butu

    (Biotechnology Department, National Institute of Research and Development for Biological Sciences, 060031 Bucharest, Romania)

  • Ioan Sebastian Brumă

    (Romanian Academy, “Gh. Zane” Institute for Economic and Social Research, 700481 Iași, Romania)

  • Lucian Tanasă

    (Romanian Academy, “Gh. Zane” Institute for Economic and Social Research, 700481 Iași, Romania)

  • Steliana Rodino

    (Biotechnology Department, National Institute of Research and Development for Biological Sciences, 060031 Bucharest, Romania
    Doctoral School Economy II, The Bucharest University of Economic Studies, 010374 Bucharest, Romania)

  • Codrin Dinu Vasiliu

    (Romanian Academy, “Gh. Zane” Institute for Economic and Social Research, 700481 Iași, Romania)

  • Sebastian Doboș

    (Romanian Academy, “Gh. Zane” Institute for Economic and Social Research, 700481 Iași, Romania)

  • Marian Butu

    (Biotechnology Department, National Institute of Research and Development for Biological Sciences, 060031 Bucharest, Romania)

Abstract

The present paper intends to address the impact of COVID-19 crisis upon the consumer buying behavior of fresh vegetables directly from local producers as observed 30 days later, after enforcing the state of emergency in Romania within a well-defined area, namely, the quarantined area of Suceava. The study relies on the interpretation of answers received from the quarantined area (N = 257) to a questionnaire applied online nationwide. The starting point of this paper is the analysis of the sociodemographic factors on the purchasing decision of fresh vegetables directly from local producers before declaring the state of emergency in Romania (16 March 2020). Further research has been conducted by interpreting the changes triggered by the COVID-19 crisis on the purchasing intention of such products before and after the end of the respective crisis. The aim of this scientific investigation relies on identifying the methods by which these behavioral changes can influence the digital transformation of short food supply chains.

Suggested Citation

  • Alina Butu & Ioan Sebastian Brumă & Lucian Tanasă & Steliana Rodino & Codrin Dinu Vasiliu & Sebastian Doboș & Marian Butu, 2020. "The Impact of COVID-19 Crisis upon the Consumer Buying Behavior of Fresh Vegetables Directly from Local Producers. Case Study: The Quarantined Area of Suceava County, Romania," IJERPH, MDPI, vol. 17(15), pages 1-25, July.
    • Handle: RePEc:gam:jijerp:v:17:y:2020:i:15:p:5485-:d:391722
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/1660-4601/17/15/5485/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/1660-4601/17/15/5485/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Konrád Kiss & Gábor Koncz & Dóra Nagy-Demeter & Bálint Varró & Mercédesz Németh & Csaba Ruszkai, 2019. "Survey of Consumers Responsiveness to Small-Scale Producers Marketing in the Northern Hungary Region," Theory Methodology Practice (TMP), Faculty of Economics, University of Miskolc, vol. 15(01), pages 25-34.
    2. Jonathan Kaminski & Luc Christiaensen & Christopher L. Gilbert, 2016. "Seasonality in local food markets and consumption: evidence from Tanzania," Oxford Economic Papers, Oxford University Press, vol. 68(3), pages 736-757.
    3. Martin S Eichenbaum & Sergio Rebelo & Mathias Trabandt, 2021. "The Macroeconomics of Epidemics [Economic activity and the spread of viral diseases: Evidence from high frequency data]," The Review of Financial Studies, Society for Financial Studies, vol. 34(11), pages 5149-5187.
    4. Bonadio, Barthélémy & Huo, Zhen & Levchenko, Andrei A. & Pandalai-Nayar, Nitya, 2021. "Global supply chains in the pandemic," Journal of International Economics, Elsevier, vol. 133(C).
    5. Juan Gómez-Salgado & Montserrat Andrés-Villas & Sara Domínguez-Salas & Diego Díaz-Milanés & Carlos Ruiz-Frutos, 2020. "Related Health Factors of Psychological Distress During the COVID-19 Pandemic in Spain," IJERPH, MDPI, vol. 17(11), pages 1-16, June.
    6. Robert J. Barro & José F. Ursúa & Joanna Weng, 2020. "The Coronavirus and the Great Influenza Pandemic: Lessons from the “Spanish Flu” for the Coronavirus’s Potential Effects on Mortality and Economic Activity," NBER Working Papers 26866, National Bureau of Economic Research, Inc.
    7. Alina Butu & Codrin Dinu Vasiliu & Steliana Rodino & Ioan-Sebastian Brumă & Lucian Tanasă & Marian Butu, 2019. "The Process of Ethnocentralizing the Concept of Ecological Agroalimentary Products for the Romanian Urban Consumer," Sustainability, MDPI, vol. 11(22), pages 1-23, November.
    8. Alexander W. Bartik & Marianne Bertrand & Zoë B. Cullen & Edward L. Glaeser & Michael Luca & Christopher T. Stanton, 2020. "How Are Small Businesses Adjusting to COVID-19? Early Evidence from a Survey," NBER Working Papers 26989, National Bureau of Economic Research, Inc.
    9. Niels Joachim Gormsen & Ralph S J Koijen & Nikolai Roussanov, 0. "Coronavirus: Impact on Stock Prices and Growth Expectations," The Review of Asset Pricing Studies, Society for Financial Studies, vol. 10(4), pages 574-597.
    10. Channing Arndt & Jeffrey D. Lewis, 2001. "The HIV|AIDS pandemic in South Africa: sectoral impacts and unemployment," Journal of International Development, John Wiley & Sons, Ltd., vol. 13(4), pages 427-449.
    11. Scott R. Baker & Nicholas Bloom & Steven J. Davis & Kyle J. Kost & Marco C. Sammon & Tasaneeya Viratyosin, 2020. "The Unprecedented Stock Market Impact of COVID-19," NBER Working Papers 26945, National Bureau of Economic Research, Inc.
    12. Jeffrey E. Harris, 2020. "Reopening Under COVID-19: What to Watch For," NBER Working Papers 27166, National Bureau of Economic Research, Inc.
    13. Máximo Torero, 2020. "Without food, there can be no exit from the pandemic," Nature, Nature, vol. 580(7805), pages 588-589, April.
    14. Lars Jonung & Werner Roeger, 2006. "The macroeconomic effects of a pandemic in Europe - A model-based assessment," European Economy - Economic Papers 2008 - 2015 251, Directorate General Economic and Financial Affairs (DG ECFIN), European Commission.
    15. Farboodi, Maryam & Jarosch, Gregor & Shimer, Robert, 2021. "Internal and external effects of social distancing in a pandemic," Journal of Economic Theory, Elsevier, vol. 196(C).
    16. Abel Brodeur & David Gray & Anik Islam & Suraiya Bhuiyan, 2021. "A literature review of the economics of COVID‐19," Journal of Economic Surveys, Wiley Blackwell, vol. 35(4), pages 1007-1044, September.
    17. Dan Boboc & Gabriel Popescu & Mirela Stoian & Georgiana-Raluca Ladaru and Dan Cosmin Petrache, 2017. "Best Practices for Integrating the Romanian Small Farmers into the Agri-Food Chain," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 19(44), pages 315-315, February.
    18. Veronica Guerrieri & Guido Lorenzoni & Ludwig Straub & Iván Werning, 2022. "Macroeconomic Implications of COVID-19: Can Negative Supply Shocks Cause Demand Shortages?," American Economic Review, American Economic Association, vol. 112(5), pages 1437-1474, May.
    19. Terry Marsden, 2010. "Mobilizing the regional eco-economy: evolving webs of agri-food and rural development in the UK," Cambridge Journal of Regions, Economy and Society, Cambridge Political Economy Society, vol. 3(2), pages 225-244.
    20. Clive Bell & Maureen Lewis, 2004. "The Economic Implications of Epidemics Old and New," World Economics, World Economics, 1 Ivory Square, Plantation Wharf, London, United Kingdom, SW11 3UE, vol. 5(4), pages 137-174, October.
    21. Francesco Di Gennaro & Damiano Pizzol & Claudia Marotta & Mario Antunes & Vincenzo Racalbuto & Nicola Veronese & Lee Smith, 2020. "Coronavirus Diseases (COVID-19) Current Status and Future Perspectives: A Narrative Review," IJERPH, MDPI, vol. 17(8), pages 1-11, April.
    22. Leland Glenna, 2020. "The value of public agricultural and food knowledge during pandemics," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 37(3), pages 607-608, September.
    23. Hong Yan Li & Hui Cao & Doris Y. P. Leung & Yim Wah Mak, 2020. "The Psychological Impacts of a COVID-19 Outbreak on College Students in China: A Longitudinal Study," IJERPH, MDPI, vol. 17(11), pages 1-11, June.
    24. Andrea Szalavetz, 2020. "Digital transformation – enabling factory economy actors’ entrepreneurial integration in global value chains?," Post-Communist Economies, Taylor & Francis Journals, vol. 32(6), pages 771-792, July.
    25. Lê, Sébastien & Josse, Julie & Husson, François, 2008. "FactoMineR: An R Package for Multivariate Analysis," Journal of Statistical Software, Foundation for Open Access Statistics, vol. 25(i01).
    26. Andrew Atkeson, 2020. "What Will be the Economic Impact of COVID-19 in the US? Rough Estimates of Disease Scenarios," Staff Report 595, Federal Reserve Bank of Minneapolis.
    27. Alwyn Young, 2005. "The Gift of the Dying: The Tragedy of AIDS and the Welfare of Future African Generations," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 120(2), pages 423-466.
    28. Marin, Ancuta & Turek Rahoveanu, Petruta, 2015. "Analysis of the forms of association /cooperation in Romania," MPRA Paper 69476, University Library of Munich, Germany.
    29. Silvius STANCIU & Riana Iren RADU & Violeta SAPIRA & Bogdan Dumitrache BRATOVEANU & Andrei Mirel FLOREA, 2020. "Consumer Behavior in Crisis Situations. Research on the Effects of COVID-19 in Romania," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 1, pages 5-13.
    30. Cristina Mazza & Eleonora Ricci & Silvia Biondi & Marco Colasanti & Stefano Ferracuti & Christian Napoli & Paolo Roma, 2020. "A Nationwide Survey of Psychological Distress among Italian People during the COVID-19 Pandemic: Immediate Psychological Responses and Associated Factors," IJERPH, MDPI, vol. 17(9), pages 1-14, May.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Rini & Priyamvada, 2023. "COVID-19 challenge: optimizing investment in service and promotional effort with pricing strategy for sustainability in new normal," OPSEARCH, Springer;Operational Research Society of India, vol. 60(3), pages 1218-1229, September.
    2. Cariappa, AG Adeeth & Acharya, Kamlesh Kumar & Adhav, Chaitanya Ashok & Sendhil, R. & Ramasundaram, P., 2022. "COVID-19 induced lockdown effects on agricultural commodity prices and consumer behaviour in India – Implications for food loss and waste management," Socio-Economic Planning Sciences, Elsevier, vol. 82(PA).
    3. Eleni Zafeiriou & Christos Karelakis & Inmaculada Martínez-Zarzoso & Konstantinos Galanopoulos & Dimitra Gkika, 2023. "Economic Development and Pesticide Use in EU Agriculture: A Nonlinear Panel Data Autoregressive Distributed Lag Approach," Agriculture, MDPI, vol. 13(9), pages 1-22, August.
    4. Zaid Obeidat & Mohammad Ibrahim Obeidat, 2023. "A typology of Jordanian consumers after Covid‐19: The rational, the suspicious, and the cautious consumer," Journal of Consumer Affairs, Wiley Blackwell, vol. 57(1), pages 121-139, January.
    5. Anna Walaszczyk & Małgorzata Koszewska & Iwona Staniec, 2022. "Food Traceability as an Element of Sustainable Consumption—Pandemic-Driven Changes in Consumer Attitudes," IJERPH, MDPI, vol. 19(9), pages 1-18, April.
    6. Adrián Csordás & Péter Lengyel & István Füzesi, 2022. "Who Prefers Regional Products? A Systematic Literature Review of Consumer Characteristics and Attitudes in Short Food Supply Chains," Sustainability, MDPI, vol. 14(15), pages 1-17, July.
    7. Edgar J. Sabina del Castillo & Ricardo J. Díaz Armas & Desiderio Gutiérrez Taño, 2023. "Are Local Product Consumption Habits Influenced by Extreme Situations? A Case Study of Wine During the COVID-19 Pandemic," SAGE Open, , vol. 13(3), pages 21582440231, August.
    8. Lijie Wang, 2022. "Food Supply Chain Sustainability Strategy for Fresh Retailer and Multi-Output Random Fresh Suppliers after COVID-19," Sustainability, MDPI, vol. 15(1), pages 1-15, December.
    9. Nuno Baptista & Helena Alves & Nelson Matos, 2022. "Scoping Challenges and Opportunities Presented by COVID-19 for the Development of Sustainable Short Food Supply Chains," Sustainability, MDPI, vol. 14(21), pages 1-22, November.
    10. Yugang He & Guihua Bai, 2023. "Quantifying the ‘Yellow Card Policy’ Effect: An Intervention Analysis of Chinese Tourist Migration to South Korea amidst the COVID-19 Pandemic," Sustainability, MDPI, vol. 15(21), pages 1-15, November.
    11. Daniel Lucheș & Despina Saghin & Maria-Magdalena Lupchian, 2021. "Public Perception of the First Major SARS-Cov-2 Outbreak in the Suceava County, Romania," IJERPH, MDPI, vol. 18(4), pages 1-16, February.
    12. Mohammed Anam Akhtar & Khurram Ajaz Khan & Hung Cuong Hoang, 2023. "Role of Social Networking Sites in Financial Product Choice: An Investigation Through the Theory of Planned Behavior," Business Perspectives and Research, , vol. 11(1), pages 44-62, January.
    13. Jing Chen & Yong Zhang & Shiyao Zhu & Lei Liu, 2021. "Does COVID-19 Affect the Behavior of Buying Fresh Food? Evidence from Wuhan, China," IJERPH, MDPI, vol. 18(9), pages 1-15, April.
    14. Maria Jose Andrade-Cuvi & Cesar Montalvo & Carlota Moreno-Guerrero, 2023. "Vegetable and fruit consumption during the COVID-19 lockdown: eating habits in Ecuador," Agricultural and Food Economics, Springer;Italian Society of Agricultural Economics (SIDEA), vol. 11(1), pages 1-20, December.
    15. Grigorescu, Ines & Popovici, Elena-Ana & Damian, Nicoleta & Dumitraşcu, Monica & Sima, Mihaela & Mitrică, Bianca & Mocanu, Irena, 2022. "The resilience of sub-urban small farming in Bucharest Metropolitan Area in response to the COVID-19 pandemic," Land Use Policy, Elsevier, vol. 122(C).
    16. Despina Saghin & Maria-Magdalena Lupchian & Daniel Lucheș, 2022. "Social Cohesion and Community Resilience during the COVID-19 Pandemic in Northern Romania," IJERPH, MDPI, vol. 19(8), pages 1-15, April.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Garriga, Carlos & Manuelli, Rody & Sanghi, Siddhartha, 2022. "Optimal management of an epidemic: Lockdown, vaccine and value of life," Journal of Economic Dynamics and Control, Elsevier, vol. 140(C).
    2. Jesper Akesson & Sam Ashworth-Hayes & Robert Hahn & Robert Metcalfe & Itzhak Rasooly, 2022. "Fatalism, beliefs, and behaviors during the COVID-19 pandemic," Journal of Risk and Uncertainty, Springer, vol. 64(2), pages 147-190, April.
    3. Sherif. M. Hassan & John M. Riveros Gavilanes, 2021. "First to React Is the Last to Forgive: Evidence from the Stock Market Impact of COVID 19," JRFM, MDPI, vol. 14(1), pages 1-25, January.
    4. Çakmaklı, Cem & Demiralp, Selva & Özcan, Şebnem Kalemli & Yeşiltaş, Sevcan & Yıldırım, Muhammed A., 2023. "COVID-19 and emerging markets: A SIR model, demand shocks and capital flows," Journal of International Economics, Elsevier, vol. 145(C).
    5. David E. Bloom & Michael Kuhn & Klaus Prettner, 2022. "Modern Infectious Diseases: Macroeconomic Impacts and Policy Responses," Journal of Economic Literature, American Economic Association, vol. 60(1), pages 85-131, March.
    6. Anundsen, André Kallåk & Kivedal, Bjørnar Karlsen & Røed Larsen, Erling & Thorsrud, Leif Anders, 2023. "Behavioral changes in the housing market before and after the Covid-19 lockdown," Journal of Housing Economics, Elsevier, vol. 59(PB).
    7. Brancati, Emanuele & Brancati, Raffaele, 2020. "Heterogeneous Shocks in the Covid-19 Pandemic: Panel Evidence from Italian Firms," GLO Discussion Paper Series 649, Global Labor Organization (GLO).
    8. Michael D. Noel, 2022. "Competitive survival in a devastated industry: Evidence from hotels during COVID‐19," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 31(1), pages 3-24, February.
    9. Gopal K. Basak & Chandramauli Chakraborty & Pranab Kumar Das, 2021. "Optimal Lockdown Strategy in a Pandemic: An Exploratory Analysis for Covid-19," Papers 2109.02512, arXiv.org.
    10. Brotherhood, Luiz & Cavalcanti, Tiago & Da Mata, Daniel & Santos, Cezar, 2022. "Slums and pandemics," Journal of Development Economics, Elsevier, vol. 157(C).
    11. Andrieș, Alin Marius & Ongena, Steven & Sprincean, Nicu, 2021. "The COVID-19 Pandemic and Sovereign Bond Risk," The North American Journal of Economics and Finance, Elsevier, vol. 58(C).
    12. Hinterlang, Natascha & Moyen, Stephane & Röhe, Oke & Stähler, Nikolai, 2023. "Gauging the effects of the German COVID-19 fiscal stimulus package," European Economic Review, Elsevier, vol. 154(C).
    13. Ortmans, Aymeric & Tripier, Fabien, 2021. "COVID-induced sovereign risk in the euro area: When did the ECB stop the spread?," European Economic Review, Elsevier, vol. 137(C).
    14. Dirk Krueger & Harald Uhlig & Taojun Xie, 2020. "Macroeconomic Dynamics and Reallocation in an Epidemic," PIER Working Paper Archive 20-015, Penn Institute for Economic Research, Department of Economics, University of Pennsylvania.
    15. Takahashi, Hidenori & Yamada, Kazuo, 2021. "When the Japanese stock market meets COVID-19: Impact of ownership, China and US exposure, and ESG channels," International Review of Financial Analysis, Elsevier, vol. 74(C).
    16. Chang Ma & John Rogers & Sili Zhou, 2023. "Modern Pandemics: Recession and Recovery," Journal of the European Economic Association, European Economic Association, vol. 21(5), pages 2098-2130.
    17. Hong Ru & Endong Yang & Kunru Zou, 2021. "Combating the COVID-19 Pandemic: The Role of the SARS Imprint," Management Science, INFORMS, vol. 67(9), pages 5606-5615, September.
    18. Padhan, Rakesh & Prabheesh, K.P., 2021. "The economics of COVID-19 pandemic: A survey," Economic Analysis and Policy, Elsevier, vol. 70(C), pages 220-237.
    19. Shah, Sayar Ahmad & Garg, Bhavesh, 2023. "Testing policy effectiveness during COVID-19: An NK-DSGE analysis," Journal of Asian Economics, Elsevier, vol. 84(C).
    20. Coibion, Olivier & Gorodnichenko, Yuriy & Weber, Michael, 2020. "The Cost of the COVID-19 Crisis: Lockdowns, Macroeconomic Expectations, and Consumer Spending," Department of Economics, Working Paper Series qt4jn1x65h, Department of Economics, Institute for Business and Economic Research, UC Berkeley.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jijerp:v:17:y:2020:i:15:p:5485-:d:391722. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.