IDEAS home Printed from https://ideas.repec.org/
MyIDEAS: Log in (now much improved!) to save this article

Modeling Preference and Willingness to Pay for Drought Tolerance (DT) in Maize in Rural Zimbabwe

Listed author(s):
  • Kassie, Girma T.
  • Abdulai, Awudu
  • Greene, William H.
  • Shiferaw, Bekele
  • Abate, Tsedeke
  • Tarekegne, Amsal
  • Sutcliffe, Chloe

Maize plays a leading role in the food security of millions in southern Africa, yet it is highly vulnerable to the moisture stress brought about by the erratic rainfall patterns that characterize weather systems in the area. Developing and making drought-tolerant maize varieties available to farmers in the region has thus long been a key goal on the regional development agenda. Farm-level adoption of these varieties, however, depends on local perceptions of the value they add, along with willingness to pay (WTP) for it. Focusing on Zimbabwe, this research aimed at estimating the implicit prices farmers are willing to pay for drought tolerance in maize compared to other preferred traits. Using a choice experiment framework, we generated 12,600 observations from a random sample of 1,400 households in communal areas within 14 districts of Zimbabwe. Taste parameters and heterogeneities were estimated using the generalized multinomial logit model (G-MNL). The results reveal drought tolerance, grain yield, covered cob tip, cob size, and semi-flint texture to be the most preferred traits by farm households in Zimbabwe. The WTP estimates show that farmers are willing to pay a premium for drought tolerance equal to 2.56, 7, 3.2, and 5 times higher than for an additional ton of yield per acre, bigger cob size, larger grain size, and covered cob tip, respectively. We suggest designing and implementing innovative ways of promoting DT maize along with awareness-raising activities to enhance contextual understandings of drought and drought risk to speed adoption of new DT maize varieties by risk-prone farming communities. Given the high level of rural literacy and the high rate of adoption of improved maize, trait-based promotion and marketing of varieties constitutes the right strategy.

If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.

File URL: http://www.sciencedirect.com/science/article/pii/S0305750X17300463
Download Restriction: Full text for ScienceDirect subscribers only

As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.

Article provided by Elsevier in its journal World Development.

Volume (Year): 94 (2017)
Issue (Month): C ()
Pages: 465-477

as
in new window

Handle: RePEc:eee:wdevel:v:94:y:2017:i:c:p:465-477
DOI: 10.1016/j.worlddev.2017.02.008
Contact details of provider: Web page: http://www.elsevier.com/locate/worlddev

References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:

as
in new window


  1. Flynn, Terry Nicholas & Louviere, Jordan J. & Peters, Tim J. & Coast, Joanna, 2010. "Using discrete choice experiments to understand preferences for quality of life. Variance-scale heterogeneity matters," Social Science & Medicine, Elsevier, vol. 70(12), pages 1957-1965, June.
  2. Smale, Melinda & Jayne, T.S., 2003. "Maize in Eastern and Southern Africa: 'seeds' of success in retrospect," EPTD discussion papers 97, International Food Policy Research Institute (IFPRI).
  3. Ward, Patrick S. & Ortega, David L. & Spielman, David J. & Singh, Vartika, 2013. "Farmer preferences for drought tolerance in hybrid versus inbred rice: Evidence from Bihar, India:," IFPRI discussion papers 1307, International Food Policy Research Institute (IFPRI).
  4. Smale, Melinda & Byerlee, Derek R. & Jayne, Thomas S., 2011. "Maize Revolutions in Sub-Saharan Africa," Miscellaneous Publications 113651, Michigan State University, Department of Agricultural, Food, and Resource Economics.
  5. Fosgerau, Mogens, 2007. "Using nonparametrics to specify a model to measure the value of travel time," Transportation Research Part A: Policy and Practice, Elsevier, vol. 41(9), pages 842-856, November.
  6. Kassie, Girma Tesfahun & Erenstein, Olaf & Mwangi, Wilfred & La Rovere, Roberto & Setimela, Peter S. & Langyintuo, Augustine S., 2012. "Characterization of Maize Production in Southern Africa: Synthesis of CIMMYT/DTMA Household Level Farming System Surveys in Angola, Malawi, Mozambique, Zambia and Zimbabwe," Socioeconomics Program Working Papers 147108, CIMMYT: International Maize and Wheat Improvement Center.
  7. Kadane, Joseph B. & Lazar, Nicole A., 2004. "Methods and Criteria for Model Selection," Journal of the American Statistical Association, American Statistical Association, vol. 99, pages 279-290, January.
  8. Tinashe Kapuya & Ferdinand H Meyer & Johann F Kirsten, 2013. "Modelling the impact of the ‘fast track’ land reform policy on Zimbabwe's maize sector," Development Southern Africa, Taylor & Francis Journals, vol. 30(3), pages 417-436, September.
  9. Scarpa, R. & Thiene, M. & Train, K., 2008. "Appendix to Utility in WTP space: a tool to address confounding random scale effects in destination choice to the Alps," American Journal of Agricultural Economics Appendices, Agricultural and Applied Economics Association, vol. 90(4), November.
  10. Blazy, Jean-Marc & Carpentier, Alain & Thomas, Alban, 2011. "The willingness to adopt agro-ecological innovations: Application of choice modelling to Caribbean banana planters," Ecological Economics, Elsevier, vol. 72(C), pages 140-150.
  11. Daniel McFadden & Kenneth Train, 2000. "Mixed MNL models for discrete response," Journal of Applied Econometrics, John Wiley & Sons, Ltd., vol. 15(5), pages 447-470.
  12. Asrat, Sinafikeh & Yesuf, Mahmud & Carlsson, Fredrik & Wale, Edilegnaw, 2010. "Farmers' preferences for crop variety traits: Lessons for on-farm conservation and technology adoption," Ecological Economics, Elsevier, vol. 69(12), pages 2394-2401, October.
  13. Fredrik Carlsson & Peter Frykblom & Carl Johan Lagerkvist, 2007. "Consumer Benefits of Labels and Bans on GM Foods—Choice Experiments with Swedish Consumers," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 89(1), pages 152-161.
  14. Train,Kenneth E., 2009. "Discrete Choice Methods with Simulation," Cambridge Books, Cambridge University Press, number 9780521747387, October.
  15. David Hensher & William Greene, 2003. "The Mixed Logit model: The state of practice," Transportation, Springer, vol. 30(2), pages 133-176, May.
  16. Minot,Nicholas, 2008. "Promoting a strong seed sector in Sub-Saharan Africa:," Policy briefs 6, International Food Policy Research Institute (IFPRI).
  17. David A. Hensher & William H. Greene, 2011. "Valuation of Travel Time Savings in WTP and Preference Space in the Presence of Taste and Scale Heterogeneity," Journal of Transport Economics and Policy, University of Bath, vol. 45(3), pages 505-525, September.
  18. William Greene, 2007. "Discrete Choice Modeling," Working Papers 07-6, New York University, Leonard N. Stern School of Business, Department of Economics.
  19. Zikhali, Precious, 2008. "Fast Track Land Reform and Agricultural Productivity in Zimbabwe," Working Papers in Economics 322, University of Gothenburg, Department of Economics.
  20. Denzil G. Fiebig & Michael P. Keane & Jordan Louviere & Nada Wasi, 2010. "The Generalized Multinomial Logit Model: Accounting for Scale and Coefficient Heterogeneity," Marketing Science, INFORMS, vol. 29(3), pages 393-421, 05-06.
  21. Stephane Hess & John Rose, 2012. "Can scale and coefficient heterogeneity be separated in random coefficients models?," Transportation, Springer, vol. 39(6), pages 1225-1239, November.
  22. Luc Christiaensen & Lionel Demery & Stefano Paternostro, 2002. "Growth, Distribution, and Poverty in Africa : Messages from the 1990s," World Bank Publications, The World Bank, number 15215, April.
  23. Stanning, Jayne, 1989. "Smallholder maize production and sales in Zimbabwe : Some distributional aspects," Food Policy, Elsevier, vol. 14(3), pages 260-267, August.
  24. Zikhali, Precious, 2008. "Fast Track Land Reform and Agricultural Productivity in Zimbabwe," Discussion Papers dp-08-30-efd, Resources For the Future.
  25. William Greene & David Hensher, 2010. "Does scale heterogeneity across individuals matter? An empirical assessment of alternative logit models," Transportation, Springer, vol. 37(3), pages 413-428, May.
  26. Riccardo Scarpa & Mara Thiene & Kenneth Train, 2008. "Utility in Willingness to Pay Space: A Tool to Address Confounding Random Scale Effects in Destination Choice to the Alps," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 90(4), pages 994-1010.
  27. Edilegnaw Wale & Asmare Yalew, 2007. "Farmers' Variety Attribute Preferences: Implications for Breeding Priority Setting and Agricultural Extension Policy in Ethiopia," African Development Review, African Development Bank, vol. 19(2), pages 379-396.
Full references (including those not matched with items on IDEAS)

This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

When requesting a correction, please mention this item's handle: RePEc:eee:wdevel:v:94:y:2017:i:c:p:465-477. See general information about how to correct material in RePEc.

For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Dana Niculescu)

If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

If references are entirely missing, you can add them using this form.

If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

Please note that corrections may take a couple of weeks to filter through the various RePEc services.

This information is provided to you by IDEAS at the Research Division of the Federal Reserve Bank of St. Louis using RePEc data.