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I tweet, they follow, you eat: Number of followers as nudge on social media to eat more healthily

Author

Listed:
  • Charry, Karine
  • Tessitore, Tina

Abstract

•Consumption of healthy food in social settings is inhibited by its low social value.•Nudges that rely on social factors (social nudges) may improve this social value.•High numbers of followers on social media accounts are effective social nudges.•High numbers of followers increase social value, hence consumption of healthy food.•Influence of Presumed Influence explains the effectiveness of this social nudge.

Suggested Citation

  • Charry, Karine & Tessitore, Tina, 2021. "I tweet, they follow, you eat: Number of followers as nudge on social media to eat more healthily," Social Science & Medicine, Elsevier, vol. 269(C).
    • Handle: RePEc:eee:socmed:v:269:y:2021:i:c:s0277953620308145
    DOI: 10.1016/j.socscimed.2020.113595
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    References listed on IDEAS

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    1. Chris Sampson’s journal round-up for 25th January 2021
      by Chris Sampson in The Academic Health Economists' Blog on 2021-01-25 12:01:17

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