IDEAS home Printed from https://ideas.repec.org/a/eee/soceco/v87y2020ics2214804319305956.html
   My bibliography  Save this article

Dealing with ignored attributes through an inferred approach in wine choice experiments

Author

Listed:
  • Gonçalves, Tânia
  • Lourenço-Gomes, Lina
  • Pinto, Lígia M. Costa

Abstract

A growing number of studies have sought to understand the effects that rules and heuristics might have on discrete choice models’ outputs, especially the impacts on willingness to pay measures. This paper presents a methodological approach to explore all possible strategies that respondents might use when making a choice of wine. Our results show that accounting for attribute non-attendance, that occurs when individuals ignore some product/service attributes in the choice process, improves the goodness-of-fit of models and their predictive capability. The inferred attendance approach developed in this article discloses that a minority of respondents considers all attributes and there is a multitude of attribute attendance possibilities that the researcher should search for. The use of heuristics by wine consumers highlights one implication of this research. Wineries should develop more appropriate communication strategies for consumers, especially with regard to the information provided on the labels. Additionally, it provides evidence that ignoring attribute non-attendance leads to overestimates of welfare measures.

Suggested Citation

  • Gonçalves, Tânia & Lourenço-Gomes, Lina & Pinto, Lígia M. Costa, 2020. "Dealing with ignored attributes through an inferred approach in wine choice experiments," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 87(C).
  • Handle: RePEc:eee:soceco:v:87:y:2020:i:c:s2214804319305956
    DOI: 10.1016/j.socec.2020.101551
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S2214804319305956
    Download Restriction: Full text for ScienceDirect subscribers only

    File URL: https://libkey.io/10.1016/j.socec.2020.101551?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Sandorf, Erlend Dancke & Campbell, Danny & Hanley, Nick, 2017. "Disentangling the influence of knowledge on attribute non-attendance," Journal of choice modelling, Elsevier, vol. 24(C), pages 36-50.
    2. Tiago Ribeiro & Armando Corsi & Larry Lockshin & Jordan Louviere & Simone Mueller Loose, 2020. "Analysis of consumer preferences for information and expert opinion using a discrete choice experiment," Portuguese Economic Journal, Springer;Instituto Superior de Economia e Gestao, vol. 19(1), pages 67-80, January.
    3. Mohammed Alemu & Morten Mørkbak & Søren Olsen & Carsten Jensen, 2013. "Attending to the Reasons for Attribute Non-attendance in Choice Experiments," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 54(3), pages 333-359, March.
    4. Jean Philippe Perrouty & François d'Hauteville & Larry Lockshin, 2006. "The influence of wine attributes on region of origin equity: An analysis of the moderating effect of consumer's perceived expertise," Agribusiness, John Wiley & Sons, Ltd., vol. 22(3), pages 323-341.
    5. Hole, Arne Risa, 2011. "A discrete choice model with endogenous attribute attendance," Economics Letters, Elsevier, vol. 110(3), pages 203-205, March.
    6. Fredrik Carlsson & Mitesh Kataria & Elina Lampi, 2010. "Dealing with Ignored Attributes in Choice Experiments on Valuation of Sweden’s Environmental Quality Objectives," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 47(1), pages 65-89, September.
    7. David Hensher & John Rose & William Greene, 2012. "Inferring attribute non-attendance from stated choice data: implications for willingness to pay estimates and a warning for stated choice experiment design," Transportation, Springer, vol. 39(2), pages 235-245, March.
    8. Vincenzina Caputo & Ellen J. Van Loo & Riccardo Scarpa & Rodolfo M. Nayga & Wim Verbeke, 2018. "Comparing Serial, and Choice Task Stated and Inferred Attribute Non†Attendance Methods in Food Choice Experiments," Journal of Agricultural Economics, Wiley Blackwell, vol. 69(1), pages 35-57, February.
    9. Riccardo Scarpa & Raffaele Zanoli & Viola Bruschi & Simona Naspetti, 2013. "Inferred and Stated Attribute Non-attendance in Food Choice Experiments," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 95(1), pages 165-180.
    10. David Hensher & William Greene, 2010. "Non-attendance and dual processing of common-metric attributes in choice analysis: a latent class specification," Empirical Economics, Springer, vol. 39(2), pages 413-426, October.
    11. Mara Thiene & Riccardo Scarpa & Luigi Galletto & Vasco Boatto, 2013. "Sparkling wine choice from supermarket shelves: the impact of certification of origin and production practices," Agricultural Economics, International Association of Agricultural Economists, vol. 44(4-5), pages 523-536, July.
    12. Danny Campbell & David A. Hensher & Riccardo Scarpa, 2011. "Non-attendance to attributes in environmental choice analysis: a latent class specification," Journal of Environmental Planning and Management, Taylor & Francis Journals, vol. 54(8), pages 1061-1076, December.
    13. Greene, William H. & Hensher, David A., 2003. "A latent class model for discrete choice analysis: contrasts with mixed logit," Transportation Research Part B: Methodological, Elsevier, vol. 37(8), pages 681-698, September.
    14. Chengxiang Tang & Yucheng Zhang, 2016. "Using discrete choice experiments to value preferences for air quality improvement: the case of curbing haze in urban China," Journal of Environmental Planning and Management, Taylor & Francis Journals, vol. 59(8), pages 1473-1494, August.
    15. Hole, Arne Risa & Kolstad, Julie Riise & Gyrd-Hansen, Dorte, 2013. "Inferred vs. stated attribute non-attendance in choice experiments: A study of doctors’ prescription behaviour," Journal of Economic Behavior & Organization, Elsevier, vol. 96(C), pages 21-31.
    16. David Hensher & John Rose & William Greene, 2005. "The implications on willingness to pay of respondents ignoring specific attributes," Transportation, Springer, vol. 32(3), pages 203-222, May.
    17. Hensher, David A. & Rose, John M., 2009. "Simplifying choice through attribute preservation or non-attendance: Implications for willingness to pay," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 45(4), pages 583-590, July.
    18. Damien Jourdain & Somsak Vivithkeyoonvong, 2017. "Valuation of ecosystem services provided by irrigated rice agriculture in Thailand: a choice experiment considering attribute nonattendance," Agricultural Economics, International Association of Agricultural Economists, vol. 48(5), pages 655-667, September.
    19. Mylene Lagarde, 2013. "Investigating Attribute Non‐Attendance And Its Consequences In Choice Experiments With Latent Class Models," Health Economics, John Wiley & Sons, Ltd., vol. 22(5), pages 554-567, May.
    20. David A. Hensher, 2006. "How do respondents process stated choice experiments? Attribute consideration under varying information load," Journal of Applied Econometrics, John Wiley & Sons, Ltd., vol. 21(6), pages 861-878.
    21. Arne Risa Hole & Richard Norman & Rosalie Viney, 2016. "Response Patterns in Health State Valuation Using Endogenous Attribute Attendance and Latent Class Analysis," Health Economics, John Wiley & Sons, Ltd., vol. 25(2), pages 212-224, February.
    22. Riccardo Scarpa & Timothy J. Gilbride & Danny Campbell & David A. Hensher, 2009. "Modelling attribute non-attendance in choice experiments for rural landscape valuation," European Review of Agricultural Economics, Foundation for the European Review of Agricultural Economics, vol. 36(2), pages 151-174, June.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Nie, Wenjing & Abler, David & Li, Taiping, 2021. "Grading attribute selection of China's grading system for agricultural products: What attributes benefit consumers more?," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 93(C).

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Logar, Ivana & Brouwer, Roy & Campbell, Danny, 2020. "Does attribute order influence attribute-information processing in discrete choice experiments?," Resource and Energy Economics, Elsevier, vol. 60(C).
    2. Gonçalves, Tânia & Pinto, Lígia M. Costa & Lourenço-Gomes, Lina, 2020. "Attribute non-attendance in wine choice: Contrasts between stated and inferred approaches," Economic Analysis and Policy, Elsevier, vol. 66(C), pages 262-275.
    3. Weller, Priska & Oehlmann, Malte & Mariel, Petr & Meyerhoff, Jürgen, 2014. "Stated and inferred attribute non-attendance in a design of designs approach," Journal of choice modelling, Elsevier, vol. 11(C), pages 43-56.
    4. Grammatikopoulou, Ioanna & Pouta, Eija & Artell, Janne, 2019. "Heterogeneity and attribute non-attendance in preferences for peatland conservation," Forest Policy and Economics, Elsevier, vol. 104(C), pages 45-55.
    5. Chen, Xuqi & Shen, Meng & Gao, Zhifeng, 2017. "Impact of Intra-respondent Variations in Attribute Attendance on Consumer Preference in Food Choice," 2017 Annual Meeting, July 30-August 1, Chicago, Illinois 258509, Agricultural and Applied Economics Association.
    6. Caputo, Vincenzina & Loo, Ellen J. Van & Scarpa, Riccardo & Nayga, Rodolfo M. Jr & Verbeke, Wim, 2014. "“Using Experiments to Address Attribute Non-attendance in Consumer Food Choices”," 2014 Annual Meeting, July 27-29, 2014, Minneapolis, Minnesota 177173, Agricultural and Applied Economics Association.
    7. Sandorf, Erlend Dancke & Crastes dit Sourd, Romain & Mahieu, Pierre-Alexandre, 2018. "The effect of attribute-alternative matrix displays on preferences and processing strategies," Journal of choice modelling, Elsevier, vol. 29(C), pages 113-132.
    8. Collins, Andrew T. & Rose, John M. & Hensher, David A., 2013. "Specification issues in a generalised random parameters attribute nonattendance model," Transportation Research Part B: Methodological, Elsevier, vol. 56(C), pages 234-253.
    9. Ortega, David L. & Ward, Patrick S. & Caputo, Vincenzina, 2019. "Evaluating producer preferences and information processing strategies for drought risk management tools in Bangladesh," World Development Perspectives, Elsevier, vol. 15(C), pages 1-1.
    10. Caputo, Vincenzina & Nayga, M. Rodolfo Jr. & Sacchi, Giovanna & Scarpa, Riccardo, 2016. "Attribute non-attendance or attribute-level non-attendance? A choice experiment application on extra virgin olive oil," 2016 Annual Meeting, July 31-August 2, Boston, Massachusetts 236035, Agricultural and Applied Economics Association.
    11. Hole, Arne Risa & Kolstad, Julie Riise & Gyrd-Hansen, Dorte, 2013. "Inferred vs. stated attribute non-attendance in choice experiments: A study of doctors’ prescription behaviour," Journal of Economic Behavior & Organization, Elsevier, vol. 96(C), pages 21-31.
    12. Richard Yao & Riccardo Scarpa & John Rose & James Turner, 2015. "Experimental Design Criteria and Their Behavioural Efficiency: An Evaluation in the Field," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 62(3), pages 433-455, November.
    13. Zhang, Xumin & Khachatryan, Hayk & Gao, Zhifeng, 2020. "Using Mixed Logit Based Models to Control Attribute Nonattendance in Choice Experiments," 2020 Annual Meeting, July 26-28, Kansas City, Missouri 304547, Agricultural and Applied Economics Association.
    14. Sandorf, Erlend Dancke & Campbell, Danny & Hanley, Nick, 2017. "Disentangling the influence of knowledge on attribute non-attendance," Journal of choice modelling, Elsevier, vol. 24(C), pages 36-50.
    15. Nguyen, Thanh Cong & Robinson, Jackie & Whitty, Jennifer A. & Kaneko, Shinji & Nguyen, The Chinh, 2015. "Attribute non-attendance in discrete choice experiments: A case study in a developing country," Economic Analysis and Policy, Elsevier, vol. 47(C), pages 22-33.
    16. Macario Rodríguez‐Entrena & Anastasio J. Villanueva & José A. Gómez‐Limón, 2019. "Unraveling determinants of inferred and stated attribute nonattendance: Effects on farmers’ willingness to accept to join agri‐environmental schemes," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 67(1), pages 31-52, March.
    17. Owusu, V., 2018. "Credit-Constraints and Preferences for Crop Insurance in Ghana: Implications of Attribute Non-Attendance in Discrete Choice Experiments," 2018 Conference, July 28-August 2, 2018, Vancouver, British Columbia 276967, International Association of Agricultural Economists.
    18. Erdem, Seda & Campbell, Danny & Thompson, Carl, 2014. "Elimination and selection by aspects in health choice experiments: Prioritising health service innovations," Journal of Health Economics, Elsevier, vol. 38(C), pages 10-22.
    19. Marit E. Kragt, 2013. "Stated and Inferred Attribute Attendance Models: A Comparison with Environmental Choice Experiments," Journal of Agricultural Economics, Wiley Blackwell, vol. 64(3), pages 719-736, September.
    20. David Hensher, 2014. "Attribute processing as a behavioural strategy in choice making," Chapters, in: Stephane Hess & Andrew Daly (ed.), Handbook of Choice Modelling, chapter 12, pages 268-289, Edward Elgar Publishing.

    More about this item

    Keywords

    Attribute non-attendance; Latent class models; Discrete choice experiments; Inferred attribute non-attendance; Willingness to pay; Wine choice;
    All these keywords.

    JEL classification:

    • C25 - Mathematical and Quantitative Methods - - Single Equation Models; Single Variables - - - Discrete Regression and Qualitative Choice Models; Discrete Regressors; Proportions; Probabilities
    • C52 - Mathematical and Quantitative Methods - - Econometric Modeling - - - Model Evaluation, Validation, and Selection
    • D11 - Microeconomics - - Household Behavior - - - Consumer Economics: Theory
    • Q18 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Policy; Food Policy

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:soceco:v:87:y:2020:i:c:s2214804319305956. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: . General contact details of provider: http://www.elsevier.com/locate/inca/620175 .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/inca/620175 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.