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Can internet surveys represent the entire population? A practitioners’ analysis

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  • Grewenig, Elisabeth
  • Lergetporer, Philipp
  • Simon, Lisa
  • Werner, Katharina
  • Woessmann, Ludger

Abstract

A general concern with the representativeness of internet surveys is that they exclude the “offline” population that does not use the internet. We run a large-scale opinion survey with (1) onliners in internet-survey mode, (2) offliners in face-to-face mode, and (3) internet users in face-to-face mode. We find marked response differences between onliners and offliners in different modes (1 vs. 2). Response differences between onliners and offliners in the same face-to-face mode (2 vs. 3) disappear when controlling for background characteristics, indicating mode effects rather than unobserved population differences. Differences in background characteristics of onliners in the two modes (1 vs. 3) indicate that mode effects partly reflect sampling differences. In our setting, re-weighting online-survey observations appears a pragmatic solution when aiming at representativeness for the entire population.

Suggested Citation

  • Grewenig, Elisabeth & Lergetporer, Philipp & Simon, Lisa & Werner, Katharina & Woessmann, Ludger, 2023. "Can internet surveys represent the entire population? A practitioners’ analysis," European Journal of Political Economy, Elsevier, vol. 78(C).
    • Handle: RePEc:eee:poleco:v:78:y:2023:i:c:s0176268023000265
    DOI: 10.1016/j.ejpoleco.2023.102382
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    1. Alessandra Casarico & Jana Schuetz & Silke Uebelmesser, 2024. "Gender Inequality over the Life Cycle, Information Provision and Policy Preferences," CESifo Working Paper Series 10916, CESifo.

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    More about this item

    Keywords

    Internet survey; Representativeness; Mode effects; Offliner; Public opinion;
    All these keywords.

    JEL classification:

    • C83 - Mathematical and Quantitative Methods - - Data Collection and Data Estimation Methodology; Computer Programs - - - Survey Methods; Sampling Methods
    • D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making
    • I20 - Health, Education, and Welfare - - Education - - - General

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