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Assessing the effect of data collection mode on measurement

  • Jäckle, Annette
  • Roberts, Caroline
  • Lynn, Peter

We review the methods typically used to assess the effects of mode on measurement and data comparability and then discuss some of the challenges, including 1) the need to avoid confounding effects, 2) the sensitivity of conclusions to methods of analysing experimental mode comparison data, 3) the difficulty of assessing whether measurement differences matter in practice, and 4) the assessment of which mode provides better measurement. We illustrate the challenges and implications of mixed modes research for survey design with examples from experiments conducted in the context of the European Social Survey (ESS). The paper concludes with implications for mixed modes research.

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File URL: https://www.iser.essex.ac.uk/research/publications/working-papers/iser/2008-08.pdf
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Paper provided by Institute for Social and Economic Research in its series ISER Working Paper Series with number 2008-08.

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Date of creation: 29 Feb 2008
Date of revision:
Publication status: published
Handle: RePEc:ese:iserwp:2008-08
Contact details of provider: Postal: Publications Office, Institute for Social and Economic Research, University of Essex, Wivenhoe Park, Colchester, Essex CO4 3SQ UK
Phone: 44-1206-872957
Fax: 44-1206-873151
Web page: https://www.iser.essex.ac.uk/
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Order Information: Postal: Publications Office, Institute for Social and Economic Research, University of Essex, Wivenhoe Park, Colchester, Essex CO4 3SQ UK
Web: https://www.iser.essex.ac.uk/publications/ Email:


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