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Trust and willingness to pay for nanotechnology food

Author

Listed:
  • Roosen, J.
  • Bieberstein, A.
  • Blanchemanche, S.
  • Goddard, E.
  • Marette, S.
  • Vandermoere, F.

Abstract

We analyze the role of trust in the evaluation of a new food technology, namely nanotechnology. A literature review in the social and economic sciences reveals that many different trust concepts are available. The economics literature suggests that trust can lead to lower efforts of self-protecting behavior. Translating this concept into the framework of willingness to pay (WTP) for food products allows for the derivation of hypotheses on the workings of trust. We show that WTP for new food characteristics increases with trust also when new information about the technology is revealed. The results are confirmed with online survey data for Canada and Germany and experimental data in Germany.

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  • Roosen, J. & Bieberstein, A. & Blanchemanche, S. & Goddard, E. & Marette, S. & Vandermoere, F., 2015. "Trust and willingness to pay for nanotechnology food," Food Policy, Elsevier, vol. 52(C), pages 75-83.
    • Handle: RePEc:eee:jfpoli:v:52:y:2015:i:c:p:75-83
    DOI: 10.1016/j.foodpol.2014.12.004
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    Cited by:

    1. Goddard, Ellen & Muringai, Violet, 2017. "Trust, Fairness and Acceptance of Food Technologies," Project Report Series 264423, University of Alberta, Department of Resource Economics and Environmental Sociology.
    2. Weinrich, Ramona & Spiller, Achim, 2016. "Can a Multi-Level Label do Better than a Binary Label for Animal Welfare? A PLS-Analysis of Consumer Satisfaction," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 19(3), pages 1-30, August.
    3. Teerapong Pienwisetkaew & Peerapong Wongthahan & Phaninee Naruetharadhol & Sasichakorn Wongsaichia & Chonnipa Vonganunsuntree & Siraphat Padthar & Santi Nee & Ping He & Chavis Ketkaew, 2022. "Consumers’ Intention to Purchase Functional Non-Dairy Milk and Gender-Based Market Segmentation," Sustainability, MDPI, vol. 14(19), pages 1-25, September.
    4. Johanna Pfeiffer & Andreas Gabriel & Markus Gandorfer, 2021. "Understanding the public attitudinal acceptance of digital farming technologies: a nationwide survey in Germany," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 38(1), pages 107-128, February.
    5. Gracious M. Diiro & Menale Kassie & Beatrice W. Muriithi & Nancy G. Gathogo & Michael Kidoido & Rose Marubu & John Bwire Ochola & Clifford Maina Mutero, 2020. "Are Individuals Willing to Pay for Community-Based Eco-Friendly Malaria Vector Control Strategies? A Case of Mosquito Larviciding Using Plant-Based Biopesticides in Kenya," Sustainability, MDPI, vol. 12(20), pages 1-15, October.
    6. Yang Yang & Jill E. Hobbs, 2020. "Food values and heterogeneous consumer responses to nanotechnology," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 68(3), pages 289-313, September.
    7. Hobbs, Jill E. & Goddard, Ellen, 2015. "Consumers and trust," Food Policy, Elsevier, vol. 52(C), pages 71-74.
    8. Britwum, Kofi & Noblet, Caroline L. & Evans, Keith S., 2018. "More Farms on The Water? U.S Consumers’ Perceptions of Aquaculture Practices and Products," 2018 Annual Meeting, August 5-7, Washington, D.C. 273824, Agricultural and Applied Economics Association.
    9. D'Souza, Clare & Apaolaza, Vanessa & Hartmann, Patrick & Brouwer, Anne Renée & Nguyen, Ninh, 2021. "Consumer acceptance of irradiated food and information disclosure – A retail imperative," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).
    10. Samal Kaliyeva & Francisco Jose Areal & Yiorgos Gadanakis, 2021. "Would Kazakh Citizens Support a Milk Co-Operative System?," Agriculture, MDPI, vol. 11(7), pages 1-19, July.
    11. Zhang, Jun & Shi, Hongxu & Sheng, Jiping, 2022. "The effects of message framing on novel food introduction: Evidence from the artificial meat products in China," Food Policy, Elsevier, vol. 112(C).
    12. Erdem, Seda, 2018. "Who do UK consumers trust for information about nanotechnology?," Food Policy, Elsevier, vol. 77(C), pages 133-142.
    13. Goddard, Ellen & Muringai, Violet & Robinson, Amber, 2017. "Consumer Interest in a Natural Designation in Food Choice," Project Report Series 264421, University of Alberta, Department of Resource Economics and Environmental Sociology.
    14. Yang Yang & Jill E. Hobbs, 2020. "How Do Cultural Worldviews Shape Food Technology Perceptions? Evidence from a Discrete Choice Experiment," Journal of Agricultural Economics, Wiley Blackwell, vol. 71(2), pages 465-492, June.
    15. Muringai, V. & Goddard, E., 2018. "Public Attitudes Towards the Use of Vaccination and Antibiotics in Animals in Canada," 2018 Conference, July 28-August 2, 2018, Vancouver, British Columbia 275975, International Association of Agricultural Economists.

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