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Trust and willingness to pay for nanotechnology food

Author

Listed:
  • Jutta Roosen

    (TUM - Technische Universität Munchen = Technical University Munich = Université Technique de Munich)

  • Andréa Bieberstein

    (TUM - Technische Universität Munchen = Technical University Munich = Université Technique de Munich)

  • Sandrine Blanchemanche

    (ECO-PUB - Economie Publique - INRA - Institut National de la Recherche Agronomique - AgroParisTech)

  • Ellen Goddard

    (Department of Resource Economics and Environmental Sociology - University of Alberta)

  • Stephan Marette

    (ECO-PUB - Economie Publique - INRA - Institut National de la Recherche Agronomique - AgroParisTech)

  • Frédéric Vandermoere

    (Department of Sociology - Universiteit Antwerpen = University of Antwerp)

Abstract

Les auteurs analysent le rôle de la confiance dans l'évaluation d'une nouvelle technologie alimentaire, à savoir les nanotechnologies. Une revue de la littérature en sciences sociales et économiques révèle que de nombreux concepts de confiance sont disponibles. La littérature économique suggère que la confiance peut conduire à un moindre effort des personnes, quand il s'agit de leur propre protection. Il est possible de traduire ce concept de confiance dans le cadre de la disposition à payer pour des produits alimentaires. Ils montrent que la disposition à payer pour la nourriture utilisant des nanotechnologies augmente avec la confiance, y compris quand de nouvelles informations à propos de cette technologie sont révélées. Les résultats sont confirmés par des données de sondages en ligne réalisés au Canada et en Allemagne, et des données expérimentales provenant d'Allemagne.

Suggested Citation

  • Jutta Roosen & Andréa Bieberstein & Sandrine Blanchemanche & Ellen Goddard & Stephan Marette & Frédéric Vandermoere, 2015. "Trust and willingness to pay for nanotechnology food," Post-Print hal-01173066, HAL.
    • Handle: RePEc:hal:journl:hal-01173066
    DOI: 10.1016/j.foodpol.2014.12.004
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    Cited by:

    1. Goddard, Ellen & Muringai, Violet, "undated". "Trust, Fairness and Acceptance of Food Technologies," Project Report Series 264423, University of Alberta, Department of Resource Economics and Environmental Sociology.
    2. Weinrich, Ramona & Spiller, Achim, . "Can a Multi-Level Label do Better than a Binary Label for Animal Welfare? A PLS-Analysis of Consumer Satisfaction," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 19(3), pages 1-30.
    3. Akinwehinmi, Oluwagbenga & Liesbeth, Colen & Vincenzina, Caputo, 2025. "Effect of Market-Level Risk Information on Consumer Willingness to Pay for Aflatoxin-Safe Food: Evidence from Unregulated Food Markets in Nigeria," 2025 AAEA & WAEA Joint Annual Meeting, July 27-29, 2025, Denver, CO 360883, Agricultural and Applied Economics Association.
    4. Teerapong Pienwisetkaew & Peerapong Wongthahan & Phaninee Naruetharadhol & Sasichakorn Wongsaichia & Chonnipa Vonganunsuntree & Siraphat Padthar & Santi Nee & Ping He & Chavis Ketkaew, 2022. "Consumers’ Intention to Purchase Functional Non-Dairy Milk and Gender-Based Market Segmentation," Sustainability, MDPI, vol. 14(19), pages 1-25, September.
    5. Johanna Pfeiffer & Andreas Gabriel & Markus Gandorfer, 2021. "Understanding the public attitudinal acceptance of digital farming technologies: a nationwide survey in Germany," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 38(1), pages 107-128, February.
    6. Gracious M. Diiro & Menale Kassie & Beatrice W. Muriithi & Nancy G. Gathogo & Michael Kidoido & Rose Marubu & John Bwire Ochola & Clifford Maina Mutero, 2020. "Are Individuals Willing to Pay for Community-Based Eco-Friendly Malaria Vector Control Strategies? A Case of Mosquito Larviciding Using Plant-Based Biopesticides in Kenya," Sustainability, MDPI, vol. 12(20), pages 1-15, October.
    7. Yang Yang & Jill E. Hobbs, 2020. "Food values and heterogeneous consumer responses to nanotechnology," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 68(3), pages 289-313, September.
    8. Hobbs, Jill E. & Goddard, Ellen, 2015. "Consumers and trust," Food Policy, Elsevier, vol. 52(C), pages 71-74.
    9. Britwum, Kofi & Noblet, Caroline L. & Evans, Keith S., "undated". "More Farms on The Water? U.S Consumers’ Perceptions of Aquaculture Practices and Products," 2018 Annual Meeting, August 5-7, Washington, D.C. 273824, Agricultural and Applied Economics Association.
    10. D'Souza, Clare & Apaolaza, Vanessa & Hartmann, Patrick & Brouwer, Anne Renée & Nguyen, Ninh, 2021. "Consumer acceptance of irradiated food and information disclosure – A retail imperative," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).
    11. Samal Kaliyeva & Francisco Jose Areal & Yiorgos Gadanakis, 2021. "Would Kazakh Citizens Support a Milk Co-Operative System?," Agriculture, MDPI, vol. 11(7), pages 1-19, July.
    12. Zhang, Jun & Shi, Hongxu & Sheng, Jiping, 2022. "The effects of message framing on novel food introduction: Evidence from the artificial meat products in China," Food Policy, Elsevier, vol. 112(C).
    13. Erdem, Seda, 2018. "Who do UK consumers trust for information about nanotechnology?," Food Policy, Elsevier, vol. 77(C), pages 133-142.
    14. Goddard, Ellen & Muringai, Violet & Robinson, Amber, "undated". "Consumer Interest in a Natural Designation in Food Choice," Project Report Series 264421, University of Alberta, Department of Resource Economics and Environmental Sociology.
    15. Maria Elena Latino & Marta Menegoli & Fulvio Signore & Angelo Corallo & Biagia De Devitiis & Rosaria Viscecchia, 2025. "Micro Knowledge as a Driver for Systemic Emergencies Management: The Case of Xylella in Italy," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 16(2), pages 8110-8140, June.
    16. Yang Yang & Jill E. Hobbs, 2020. "How Do Cultural Worldviews Shape Food Technology Perceptions? Evidence from a Discrete Choice Experiment," Journal of Agricultural Economics, Wiley Blackwell, vol. 71(2), pages 465-492, June.
    17. Muringai, V. & Goddard, E., 2018. "Public Attitudes Towards the Use of Vaccination and Antibiotics in Animals in Canada," 2018 Conference, July 28-August 2, 2018, Vancouver, British Columbia 275975, International Association of Agricultural Economists.
    18. Ngozi, Semeni & Wineman, Ayala & Maredia, Mywish K. & Tschirley, David & Fisher, Ian & Khaled, Nahian Bin, 2024. "Patterns and Drivers of Packaged (Fortified) Maize Flour Purchase in Urban and Peri-Urban Kenya," IAAE 2024 Conference, August 2-7, 2024, New Delhi, India 344386, International Association of Agricultural Economists (IAAE).

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