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The citizen versus consumer distinction: An exploration of individuals' preferences in Contingent Valuation studies

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  • Howley, Peter
  • Hynes, Stephen
  • O'Donoghue, Cathal

Abstract

Contingent valuation has been used extensively in estimating the value of environmental goods. One criticism of this approach, however, is that respondents in referendum-style contingent valuation surveys may express citizen assessments that take into account benefits to others rather than benefits that accrue purely to the respondent themselves. Within this context, the aim of this paper is to examine to what extent individuals express different preferences when adopting a personal or a social/citizen perspective. While this paper provides some support for the hypothesis that individuals express different preferences when adopting collective as opposed to personal choices, reported willingness to pay (WTP) was found to be insensitive to whether or not the respondents were asked the WTP question from a personal or social perspective.

Suggested Citation

  • Howley, Peter & Hynes, Stephen & O'Donoghue, Cathal, 2010. "The citizen versus consumer distinction: An exploration of individuals' preferences in Contingent Valuation studies," Ecological Economics, Elsevier, vol. 69(7), pages 1524-1531, May.
  • Handle: RePEc:eee:ecolec:v:69:y:2010:i:7:p:1524-1531
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    References listed on IDEAS

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    Cited by:

    1. Peter Howley, 2011. "Landscape aesthetics: Assessing the general publics’ rural landscape preferences," Working Papers 1105, Rural Economy and Development Programme,Teagasc.
    2. Ami, Dominique & Aprahamian, Frédéric & Chanel, Olivier & Joulé, Robert-Vincent & Luchini, Stéphane, 2014. "Willingness to pay of committed citizens: A field experiment," Ecological Economics, Elsevier, vol. 105(C), pages 31-39.
    3. Schumacher, Ingmar, 2014. "An Empirical Study of the Determinants of Green Party Voting," Ecological Economics, Elsevier, vol. 105(C), pages 306-318.
    4. Liu, Shuang & Hurley, Michael & Lowell, Kim E. & Siddique, Abu-Baker M. & Diggle, Art & Cook, David C., 2011. "An integrated decision-support approach in prioritizing risks of non-indigenous species in the face of high uncertainty," Ecological Economics, Elsevier, vol. 70(11), pages 1924-1930, September.
    5. Stephen Hynes & Daniel Norton & Nick Hanley, 2013. "Adjusting for Cultural Differences in International Benefit Transfer," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 56(4), pages 499-519, December.
    6. Delacote, Philippe & Montagné-Huck, Claire, 2012. "Political consumerism and public policy: Good complements against market failures?," Ecological Economics, Elsevier, vol. 73(C), pages 188-193.
    7. Tienhaara, Annika & Ahtiainen, Heini & Pouta, Eija, 2015. "Consumer and citizen roles and motives in the valuation of agricultural genetic resources in Finland," Ecological Economics, Elsevier, vol. 114(C), pages 1-10.
    8. Howley, Peter, 2011. "Landscape aesthetics: Assessing the general publics' preferences towards rural landscapes," Ecological Economics, Elsevier, vol. 72(C), pages 161-169.
    9. Hynes, Stephen & Norton, Daniel & Hanley, Nick, 2012. "Accounting for Cultural Dimensions in Estimating the Value of Coastal Zone Ecosystem Services using International Benefit Transfer," Working Papers 148828, Socio-Economic Marine Research Unit, National University of Ireland, Galway.
    10. Howley, Peter, 2011. "Landscape aesthetics: towards a better understanding of rural landscape preferences," 85th Annual Conference, April 18-20, 2011, Warwick University, Coventry, UK 108956, Agricultural Economics Society.
    11. van der Pol, Thomas & Weikard, Hans-Peter & van Ierland, Ekko, 2012. "Can altruism stabilise international climate agreements?," Ecological Economics, Elsevier, vol. 81(C), pages 112-120.
    12. Tobarra-González, Miguel Angel, 2014. "Valoración del Parque Natural de Calblanque y tratamiento de respuestas protesta," Economia Agraria y Recursos Naturales, Spanish Association of Agricultural Economists, vol. 14(1).
    13. Neuteleers, Stijn & Engelen, Bart, 2015. "Talking money: How market-based valuation can undermine environmental protection," Ecological Economics, Elsevier, vol. 117(C), pages 253-260.

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