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Agricultural Landscape Cultivation in Austria: An Application of the CVM


  • Pruckner, Gerald J


This paper evaluates the economic benefits associated with agricultural landscape-cultivating services provided as an input on behalf of the tourism sector in Austria. Applying the Contingent Valuation Method (CVM), 4,600 tourists spending vacations in Austria in the summer of 1991 were asked about their willingness to pay for these services. The mean and median amounts recorded were 9.20 and 3.50 Austrian shillings (ATS) per person per day, respectively. However, these values varied according to the tourists' nationality. Even though the study reveals a considerable aggregate willingness to pay (WTP), the amount would probably not suffice to maintain farmers in mountainous regions. Various conclusions for agricultural policy can be drawn concerning direct compensation to farmers for the provision of non-market goods. Copyright 1995 by Oxford University Press.

Suggested Citation

  • Pruckner, Gerald J, 1995. "Agricultural Landscape Cultivation in Austria: An Application of the CVM," European Review of Agricultural Economics, Foundation for the European Review of Agricultural Economics, vol. 22(2), pages 173-190.
  • Handle: RePEc:oup:erevae:v:22:y:1995:i:2:p:173-90

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