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Willingness to Pay of Committed Citizens: A Field Experiment

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  • Dominique Ami

    ()

    (GREQAM - Groupement de Recherche en Économie Quantitative d'Aix-Marseille - Université Paul Cézanne - Aix-Marseille 3 - Université de la Méditerranée - Aix-Marseille 2 - EHESS - École des hautes études en sciences sociales - CNRS - AMU - Aix-Marseille Université)

  • Olivier Chanel

    (GREQAM - Groupement de Recherche en Économie Quantitative d'Aix-Marseille - Université Paul Cézanne - Aix-Marseille 3 - Université de la Méditerranée - Aix-Marseille 2 - EHESS - École des hautes études en sciences sociales - CNRS - AMU - Aix-Marseille Université)

  • Frédéric Aprahamian

    ()

    (GREQAM - Groupement de Recherche en Économie Quantitative d'Aix-Marseille - Université Paul Cézanne - Aix-Marseille 3 - Université de la Méditerranée - Aix-Marseille 2 - EHESS - École des hautes études en sciences sociales - CNRS - AMU - Aix-Marseille Université)

  • Robert-Vincent Joule

    ()

    (LPS - Laboratoire de Psychologie Sociale - Université de Provence - Aix-Marseille 1 - AMU - Aix-Marseille Université)

  • Stephane Luchini

    (GREQAM - Groupement de Recherche en Économie Quantitative d'Aix-Marseille - Université Paul Cézanne - Aix-Marseille 3 - Université de la Méditerranée - Aix-Marseille 2 - EHESS - École des hautes études en sciences sociales - CNRS - AMU - Aix-Marseille Université)

Abstract

In this paper, we propose a behavioural approach to determine the extent to which the consumer/citizen distinction affects interpretations of monetary values. We perform a field experiment dealing with air pollution, where some (randomly selected) subjects are given the opportunity to behave politically by signing a petition for environmental protection prior to stating their private preferences in a standard contingent valuation exercise. We show that the petition has the potential to influence respondents' willingness to pay and that whether the effect is negative or positive depends on the degree of (dis)similarity between the petition and the scenario in which willingness to pay are elicited. We interpret the results using the theory of commitment borrowed from social psychology.

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Paper provided by HAL in its series Working Papers with number halshs-00289451.

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Date of creation: 20 Jun 2008
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Handle: RePEc:hal:wpaper:halshs-00289451
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Keywords: Field Experiment; Citizen; Consumer; Contingent Valuation; Willingness to pay; Commitment; Air Pollution;

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Cited by:

  1. Bartkowski, Bartosz & Lienhoop, Nele, 2016. "Beyond rationality, towards reasonableness: Deliberative monetary valuation and Amartya Sen’s approach to rationality," 90th Annual Conference, April 4-6, 2016, Warwick University, Coventry, UK 236292, Agricultural Economics Society.
  2. Nicolas Jacquemet & Robert-Vincent Joule & Stéphane Luchini & Antoine Malézieux, 2014. "Engagement et incitations : comportements économiques sous serment," Working Papers of BETA 2014-17, Bureau d'Economie Théorique et Appliquée, UDS, Strasbourg.
  3. Maria Bonaventura Forleo & Nicola Gagliardi & Luca Romagnoli, 2015. "Determinants of Willingness to Pay for an Urban Green Area: A Contingent Valuation Survey of College Students," International Journal of Management, Knowledge and Learning, International School for Social and Business Studies, Celje, Slovenia, vol. 4(1), pages 7-25.

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