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Willingness to Pay of Committed Citizens: A Field Experiment

Author Info

  • Dominique Ami

    ()

    (GREQAM - Groupement de Recherche en Économie Quantitative d'Aix-Marseille - Université de la Méditerranée - Aix-Marseille II - Université Paul Cézanne - Aix-Marseille III - Ecole des Hautes Etudes en Sciences Sociales (EHESS) - CNRS : UMR6579)

  • Olivier Chanel

    (GREQAM - Groupement de Recherche en Économie Quantitative d'Aix-Marseille - Université de la Méditerranée - Aix-Marseille II - Université Paul Cézanne - Aix-Marseille III - Ecole des Hautes Etudes en Sciences Sociales (EHESS) - CNRS : UMR6579)

  • Frédéric Aprahamian

    ()

    (GREQAM - Groupement de Recherche en Économie Quantitative d'Aix-Marseille - Université de la Méditerranée - Aix-Marseille II - Université Paul Cézanne - Aix-Marseille III - Ecole des Hautes Etudes en Sciences Sociales (EHESS) - CNRS : UMR6579)

  • Robert-Vincent Joule

    ()

    (LPS-AIX - Laboratoire de Psychologie Sociale - Université de Provence - Aix-Marseille I : EA849)

  • Stephane Luchini

    (GREQAM - Groupement de Recherche en Économie Quantitative d'Aix-Marseille - Université de la Méditerranée - Aix-Marseille II - Université Paul Cézanne - Aix-Marseille III - Ecole des Hautes Etudes en Sciences Sociales (EHESS) - CNRS : UMR6579)

Abstract

In this paper, we propose a behavioural approach to determine the extent to which the consumer/citizen distinction affects interpretations of monetary values. We perform a field experiment dealing with air pollution, where some (randomly selected) subjects are given the opportunity to behave politically by signing a petition for environmental protection prior to stating their private preferences in a standard contingent valuation exercise. We show that the petition has the potential to influence respondents' willingness to pay and that whether the effect is negative or positive depends on the degree of (dis)similarity between the petition and the scenario in which willingness to pay are elicited. We interpret the results using the theory of commitment borrowed from social psychology.

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Paper provided by HAL in its series Working Papers with number halshs-00289451.

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Date of creation: 20 Jun 2008
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Handle: RePEc:hal:wpaper:halshs-00289451
Note: View the original document on HAL open archive server: http://halshs.archives-ouvertes.fr/halshs-00289451/en/
Contact details of provider: Web page: http://hal.archives-ouvertes.fr/

Keywords: Field Experiment; Citizen; Consumer; Contingent Valuation; Willingness to pay; Commitment; Air Pollution;

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  1. Nyborg, Karine, 2000. "Homo Economicus and Homo Politicus: interpretation and aggregation of environmental values," Journal of Economic Behavior & Organization, Elsevier, vol. 42(3), pages 305-322, July.
  2. Olivier Chanel & Stéphane Luchini, 2007. "Modeling Starting Point Bias as Unobserved Heterogeneity in Contingent Valuation Surveys: An Application to Air Pollution," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 89(2), pages 533-547.
  3. Nicolas Jacquemet & Alexander James & Stéphane Luchini & Jason Shogren, 2011. "Social Psychology and Environmental Economics: A New Look at ex ante Corrections of Biased Preference Evaluation," Environmental & Resource Economics, European Association of Environmental and Resource Economists, vol. 48(3), pages 413-433, March.
  4. Hoffmann, Sandra & Qin, Ping & Krupnick, Alan & Badrakh, Burmaajav & Batbaatar, Suvd & Altangerel, Enkhjargal & Sereeter, Lodoysamba, 2012. "The willingness to pay for mortality risk reductions in Mongolia," Resource and Energy Economics, Elsevier, vol. 34(4), pages 493-513.
  5. Krupnick, Alan & Cropper, Maureen & Alberini, Anna & Heintzelman, Martin & Simon, Nathalie & O'Brien, Bernie & Goeree, Ron, 2000. "Age, Health, and the Willingness to Pay for Mortality Risk Reductions: A Contingent Valuation Survey of Ontario Residents," Discussion Papers dp-00-37, Resources For the Future.
  6. Aprahamian, Frederic & Chanel, Olivier & Luchini, Stephane, 2007. "AJAE Appendix: Modeling Starting Point Bias as Unobserved Heterogeneity in Contingent Valuation Surveys: An Application to Air Pollution," American Journal of Agricultural Economics Appendices, Agricultural and Applied Economics Association, vol. 89(2), May.
  7. Alberini, Anna & Cropper, Maureen & Krupnick, Alan & Simon, N.B.Nathalie B., 2004. "Does the value of a statistical life vary with age and health status? Evidence from the US and Canada," Journal of Environmental Economics and Management, Elsevier, vol. 48(1), pages 769-792, July.
  8. Blamey, Russell K., 1998. "Decisiveness, attitude expression and symbolic responses in contingent valuation surveys," Journal of Economic Behavior & Organization, Elsevier, vol. 34(4), pages 577-601, March.
  9. Davidson, Russell & MacKinnon, James G., 1993. "Estimation and Inference in Econometrics," OUP Catalogue, Oxford University Press, number 9780195060119, March.
  10. Jacquemet, Nicolas & Joule, Robert-Vincent & Luchini, Stéphane & Shogren, Jason F., 2013. "Preference elicitation under oath," Journal of Environmental Economics and Management, Elsevier, vol. 65(1), pages 110-132.
  11. Brigitte Desaigues & Ari Rabl & Dominique Ami & Boun My Kene & Serge Masson & Marie-Anne Salomon & Laure Santoni, 2007. "Monetary Value of a Life Expectancy Gain due to Reduced Air Pollution : Lessons from a Contingent Valuation in France," Revue d'économie politique, Dalloz, vol. 0(5), pages 675-698.
  12. Robert Sugden, 2005. "Coping with Preference Anomalies in Cost–Benefit Analysis: A Market-Simulation Approach," Environmental & Resource Economics, European Association of Environmental and Resource Economists, vol. 32(1), pages 129-160, 09.
  13. Heckman, James, 2013. "Sample selection bias as a specification error," Applied Econometrics, Publishing House "SINERGIA PRESS", vol. 31(3), pages 129-137.
  14. Dominique Ami & Frédéric Aprahamian & Olivier Chanel & Stéphane Luchini, 2011. "A Test of Cheap Talk in Different Hypothetical Contexts: The Case of Air Pollution," Environmental & Resource Economics, European Association of Environmental and Resource Economists, vol. 50(1), pages 111-130, September.
  15. Nicolas Jacquemet & Robert-Vincent Joule & Stephane Luchini & Jason Shogren, 2013. "Preference Elicitation under Oath," PSE - Labex "OSE-Ouvrir la Science Economique" halshs-00731244, HAL.
  16. Daniel Kahneman & Robert Sugden, 2005. "Experienced Utility as a Standard of Policy Evaluation," Environmental & Resource Economics, European Association of Environmental and Resource Economists, vol. 32(1), pages 161-181, 09.
  17. Samuelson, Paul A, 1977. "Reaffirming the Existence of "Reasonable" Bergson-Samuelson Social Welfare Functions," Economica, London School of Economics and Political Science, vol. 44(173), pages 81-88, February.
  18. R.K. Blamey & Mick S. Common & John C. Quiggin, 1995. "Respondents To Contingent Valuation Surveys: Consumers Or Citizens?," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 39(3), pages 263-288, December.
  19. Ramon Arigoni Ortiz & Anil Markandya & Alistair Hunt, 2009. "Willingness to Pay for Mortality Risk Reduction Associated with Air Pollution in Sao Paulo," Revista Brasileira de Economia, FGV/EPGE Escola Brasileira de Economia e Finanças, Getulio Vargas Foundation (Brazil), vol. 63(1), pages 3-22, April.
  20. Nunes, Paulo A. L. D. & Schokkaert, Erik, 2003. "Identifying the warm glow effect in contingent valuation," Journal of Environmental Economics and Management, Elsevier, vol. 45(2), pages 231-245, March.
  21. Wesley A. Magat & W. Kip Viscusi & Joel Huber, 1996. "A Reference Lottery Metric for Valuing Health," Management Science, INFORMS, vol. 42(8), pages 1118-1130, August.
  22. repec:hal:journl:halshs-00584247 is not listed on IDEAS
  23. Bithas, Kostas, 2011. "Sustainability and externalities: Is the internalization of externalities a sufficient condition for sustainability?," Ecological Economics, Elsevier, vol. 70(10), pages 1703-1706, August.
  24. Jagadish Guria & Joanne Leung & Michael Jones-Lee & Graham Loomes, 2005. "The Willingness to Accept Value of Statistical Life Relative to the Willingness to Pay Value: Evidence and Policy Implications," Environmental & Resource Economics, European Association of Environmental and Resource Economists, vol. 32(1), pages 113-127, 09.
  25. Olivier Chanel & Susan Cleary & Stéphane Luchini, 2007. "Individual Responsiveness to Information in CV Surveys : Commitment Matters," Revue d'économie politique, Dalloz, vol. 0(5), pages 761-779.
  26. Kip Viscusi, W. & Magat, Wesley A. & Huber, Joel, 1991. "Pricing environmental health risks: survey assessments of risk-risk and risk-dollar trade-offs for chronic bronchitis," Journal of Environmental Economics and Management, Elsevier, vol. 21(1), pages 32-51, July.
  27. Andrew Mill, Greig & van Rensburg, Tom M. & Hynes, Stephen & Dooley, Conor, 2007. "Preferences for multiple use forest management in Ireland: Citizen and consumer perpectives," Ecological Economics, Elsevier, vol. 60(3), pages 642-653, January.
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Cited by:

  1. Nicolas Jacquemet & Robert-Vincent Joule & Stéphane Luchini & Antoine Malézieux, 2014. "Engagement et incitations : comportements économiques sous serment," Working Papers of BETA 2014-17, Bureau d'Economie Théorique et Appliquée, UDS, Strasbourg.

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