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Willingness to pay of committed citizens: A field experiment

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  • Dominique Ami

    (GREQAM - Groupement de Recherche en Économie Quantitative d'Aix-Marseille - EHESS - École des hautes études en sciences sociales - AMU - Aix Marseille Université - ECM - École Centrale de Marseille - CNRS - Centre National de la Recherche Scientifique)

  • Frédéric Aprahamian

    (GREQAM - Groupement de Recherche en Économie Quantitative d'Aix-Marseille - EHESS - École des hautes études en sciences sociales - AMU - Aix Marseille Université - ECM - École Centrale de Marseille - CNRS - Centre National de la Recherche Scientifique)

  • Olivier Chanel

    (GREQAM - Groupement de Recherche en Économie Quantitative d'Aix-Marseille - EHESS - École des hautes études en sciences sociales - AMU - Aix Marseille Université - ECM - École Centrale de Marseille - CNRS - Centre National de la Recherche Scientifique)

  • Robert-Vincent Joule

    (LPS - Laboratoire de Psychologie Sociale - AMU - Aix Marseille Université)

  • Stéphane Luchini

    (GREQAM - Groupement de Recherche en Économie Quantitative d'Aix-Marseille - EHESS - École des hautes études en sciences sociales - AMU - Aix Marseille Université - ECM - École Centrale de Marseille - CNRS - Centre National de la Recherche Scientifique)

Abstract

In this paper, we propose a behavioral approach to determine the extent to which the consumer/citizen distinction affects interpretations of monetary values in stated preferences methods. We perform a field experiment dealing with air pollution, where some (randomly selected) subjects are given the opportunity to behave politically by signing a petition for environmental protection prior to stating their private preferences in a standard contingent valuation exercise. We show that signing has the potential to influence respondents' willingness to pay values. Results indicate that even market-like situations are not immune to citizen behavior.

Suggested Citation

  • Dominique Ami & Frédéric Aprahamian & Olivier Chanel & Robert-Vincent Joule & Stéphane Luchini, 2014. "Willingness to pay of committed citizens: A field experiment," Post-Print hal-01474425, HAL.
    • Handle: RePEc:hal:journl:hal-01474425
    DOI: 10.1016/j.ecolecon.2014.04.014
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    2. Maria Bonaventura Forleo & Nicola Gagliardi & Luca Romagnoli, 2015. "Determinants of Willingness to Pay for an Urban Green Area: A Contingent Valuation Survey of College Students," International Journal of Management, Knowledge and Learning, International School for Social and Business Studies, Celje, Slovenia, vol. 4(1), pages 7-25.
    3. Jacquemet, Nicolas & Joule, Robert-Vincent & Luchini, Stéphane & Malézieux, Antoine, 2016. "Engagement et incitations : comportements économiques sous serment," L'Actualité Economique, Société Canadienne de Science Economique, vol. 92(1-2), pages 315-349, Mars-Juin.
    4. Bartkowski, Bartosz & Lienhoop, Nele, 2018. "Beyond Rationality, Towards Reasonableness: Enriching the Theoretical Foundation of Deliberative Monetary Valuation," Ecological Economics, Elsevier, vol. 143(C), pages 97-104.
    5. Ami, Dominique & Aprahamian, Frédéric & Chanel, Olivier & Luchini, Stéphane, 2018. "When do social cues and scientific information affect stated preferences? Insights from an experiment on air pollution," Journal of choice modelling, Elsevier, vol. 29(C), pages 33-46.
    6. Meinard, Yves & Remy, Alice & Schmid, Bernhard, 2017. "Measuring Impartial Preference for Biodiversity," Ecological Economics, Elsevier, vol. 132(C), pages 45-54.
    7. Tian, Xi & Wu, Yufeng & Qu, Shen & Liang, Sai & Xu, Ming & Zuo, Tieyong, 2016. "The disposal and willingness to pay for residents scrap fluorescent lamps in China: A case study of Beijing," Resources, Conservation & Recycling, Elsevier, vol. 114(C), pages 103-111.

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