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Cognitive mapping: A method to elucidate and present farmers’ risk perception

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  • van Winsen, Frankwin
  • de Mey, Yann
  • Lauwers, Ludwig
  • Van Passel, Steven
  • Vancauteren, Mark
  • Wauters, Erwin

Abstract

Assumptions on the perceptions of risks, made in agricultural economics literature, are recognized to be over-simplistic. For example most studies assume that risks are independent and static, while in reality most risks are interlinked and dynamic. We propose an alternative method to identify and present risk perception, closer to the actual comprehension of risk by farmers. Grounded theory is used to investigate the perceptions of risk by farmers while avoiding prior assumptions. Main findings are: (i) farmers have difficulty to rank or score probability and impact of risks in a (semi)quantitative manner; (ii) farmers attach different meanings to risk, when the focus shifts between, uncertain event, probability or value at stake and; (iii) farmers perceive risks as being interrelated. Based on these findings, we propose that farmers' risk perception can be best understood as a network of interrelated notions of uncertain events, their effects and uncertain outcomes. Furthermore, cognitive mapping is suggested to elucidate and present these networks. We test cognitive mapping, exploring dairy farmers’ risk perception, and demonstrate the appropriateness of this methodology for capturing the complexity and context of perceived risk. Advantages are: (i) the qualitative approach, (ii) the focus on interrelations and context, (iii) the applicability at farm level, (iv) the farmer-driven rather than researcher-driven perspective, and (v) the elucidation of the polyvalent use of the risk concept. Cognitive maps can be used as a communication tool, a risk management tool, and a tool to stimulate bi-directional learning amongst farmers, policy makers, researchers and extension agents.

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  • van Winsen, Frankwin & de Mey, Yann & Lauwers, Ludwig & Van Passel, Steven & Vancauteren, Mark & Wauters, Erwin, 2013. "Cognitive mapping: A method to elucidate and present farmers’ risk perception," Agricultural Systems, Elsevier, vol. 122(C), pages 42-52.
    • Handle: RePEc:eee:agisys:v:122:y:2013:i:c:p:42-52
    DOI: 10.1016/j.agsy.2013.08.003
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    2. Feyisa, Ashenafi Duguma & Maertens, Miet & de Mey, Yann, 2023. "Relating risk preferences and risk perceptions over different agricultural risk domains: Insights from Ethiopia," World Development, Elsevier, vol. 162(C).
    3. Evgenia Micha & Owen Fenton & Karen Daly & Gabriella Kakonyi & Golnaz Ezzati & Thomas Moloney & Steven Thornton, 2020. "The Complex Pathway towards Farm-Level Sustainable Intensification: An Exploratory Network Analysis of Stakeholders’ Knowledge and Perception," Sustainability, MDPI, vol. 12(7), pages 1-20, March.
    4. Komarek, Adam M. & De Pinto, Alessandro & Smith, Vincent H., 2020. "A review of types of risks in agriculture: What we know and what we need to know," Agricultural Systems, Elsevier, vol. 178(C).
    5. de Mey, Yann & Wauters, Erwin & Lips, Markus & Schmid, Dirk & Vancauteren, Mark & Van Passel, Steven, 2014. "Farm household risk balancing in Switzerland and Belgium: an econometric and survey approach," 2014 International Congress, August 26-29, 2014, Ljubljana, Slovenia 186678, European Association of Agricultural Economists.
    6. Viet Hoang, 2021. "Impact of Contract Farming on Farmers’ Income in the Food Value Chain: A Theoretical Analysis and Empirical Study in Vietnam," Agriculture, MDPI, vol. 11(8), pages 1-16, August.
    7. Sacchelli, S. & Fabbrizzi, S., 2015. "Minimisation of uncertainty in decision-making processes using optimised probabilistic Fuzzy Cognitive Maps: A case study for a rural sector," Socio-Economic Planning Sciences, Elsevier, vol. 52(C), pages 31-40.
    8. Daniel C. Kenny & Juan Castilla-Rho, 2022. "What Prevents the Adoption of Regenerative Agriculture and What Can We Do about It? Lessons and Narratives from a Participatory Modelling Exercise in Australia," Land, MDPI, vol. 11(9), pages 1-30, August.
    9. Kabir, Md. Jahangir & Cramb, Rob & Alauddin, Mohammad & Gaydon, Donald S., 2019. "Farmers’ perceptions and management of risk in rice-based farming systems of south-west coastal Bangladesh," Land Use Policy, Elsevier, vol. 86(C), pages 177-188.
    10. Wang, Lingling & Watanabe, Tsunemi, 2019. "Effects of environmental policy on public risk perceptions of haze in Tianjin City: A difference-in-differences analysis," Renewable and Sustainable Energy Reviews, Elsevier, vol. 109(C), pages 199-212.
    11. Khalilzadeh, Jalayer, 2018. "Demonstration of exponential random graph models in tourism studies: Is tourism a means of global peace or the bottom line?," Annals of Tourism Research, Elsevier, vol. 69(C), pages 31-41.
    12. Erwin WAUTERS & Frankwin van WINSEN & Yann de MEY & Ludwig LAUWERS, 2014. "Risk perception, attitudes towards risk and risk management: evidence and implications," Agricultural Economics, Czech Academy of Agricultural Sciences, vol. 60(9), pages 389-405.
    13. Jiahong Yuan & Xiaoyu Li & Zilai Sun & Junhu Ruan, 2021. "Will the Adoption of Early Fertigation Techniques Hinder Famers’ Technology Renewal? Evidence from Fresh Growers in Shaanxi, China," Agriculture, MDPI, vol. 11(10), pages 1-17, September.
    14. Micha, Evgenia & Fenton, Owen & Daly, Karen & Kakonyi, Gabriella & Ezzati, Golnaz & Moloney, Thomas & Thornton, Steven F, 2019. "Mapping the pathways towards farm-level sustainable intensification of agriculture: an exploratory network 3 analysis of stakeholders’ views," SocArXiv 2rqjd, Center for Open Science.
    15. Louis Tessier & Jo Bijttebier & Fleur Marchand & Philippe V. Baret, 2021. "Cognitive mapping, flemish beef farmers’ perspectives and farm functioning: a critical methodological reflection," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 38(4), pages 1003-1019, December.
    16. Viet Hoang & Vinh Nguyen, 2023. "Determinants of small farmers' participation in contract farming in developing countries: A study in Vietnam," Agribusiness, John Wiley & Sons, Ltd., vol. 39(3), pages 836-853, July.
    17. Castilla-Rho, Juan & Kenny, Daniel, 2022. "What prevents the adoption of regenerative agriculture and what can we do about it? Lessons from a behaviorally-attuned Participatory Modelling exercise in Australia," OSF Preprints asxr2, Center for Open Science.
    18. Viet Hoang & An Nguyen & Carmen Hubbard & Khanh-Duy Nguyen, 2021. "Exploring the Governance and Fairness in the Milk Value Chain: A Case Study in Vietnam," Agriculture, MDPI, vol. 11(9), pages 1-22, September.
    19. Verspecht, Ann & Van Huylenbroeck, Guido & Buysse, Jeroen, 2014. "Extreme weather events in Belgium: calamity fund and on-farm strategies hand in hand?," 2014 International Congress, August 26-29, 2014, Ljubljana, Slovenia 183050, European Association of Agricultural Economists.

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