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Group cognitive mapping: a methodology and system for capturing and evaluating managerial and organizational cognition

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  • Tegarden, David P.
  • Sheetz, Steven D.

Abstract

Organizations would like to capture and merge the perceptions of key individuals into an organizational memory. Various cognitive mapping approaches have been used to identify and capture these perceptions. However, merging the cognitive maps of individuals into a collective cognitive map to represent the shared perceptions has been problematic. Due to the merging problems, the creation of collective cognitive maps is impractical for many organizational situations. In this paper, we describe and demonstrate a cognitive mapping based methodology and system that eliminates the merging problem, supports data collection, and provides data analyses to uncover both individual and collective cognitive maps.

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  • Tegarden, David P. & Sheetz, Steven D., 2003. "Group cognitive mapping: a methodology and system for capturing and evaluating managerial and organizational cognition," Omega, Elsevier, vol. 31(2), pages 113-125, April.
    • Handle: RePEc:eee:jomega:v:31:y:2003:i:2:p:113-125
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