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Impact of BSE on Beef Purchases in Alberta and Ontario Quick‐Serve Restaurants

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  • Leigh J. Maynard
  • Ellen Goddard
  • John Conley

Abstract

This analysis employed a highly disaggregated household data set of Alberta and Ontario fast food purchases from May 2000 to May 2005. A double‐hurdle count data model allowed tests of the hypotheses that frequency of Bovine spongiform encephalopathy (BSE) media coverage affected neither a household's monthly probability of purchasing a beef entree, nor the household's monthly quantity of beef entrees purchased. Ontario consumers were more likely to stop purchasing beef entrees immediately following a surge in BSE media coverage, but those who did buy beef entrees maintained stable quantity levels. BSE media coverage did not systematically affect fast food purchases among Alberta consumers. Dans la présente analyse, nous avons utilisé un ensemble de données fortement désagrégées sur les achats de repas–minute effectués par des ménages de l'Alberta et de l'Ontario, entre mai 2000 et mai 2005. Un modèle de comptage à deux étapes (double hurdle count data model) a permis de vérifier les hypothèses selon lesquelles la concentration de la couverture médiatique de la crise de l'ESB n'influence pas la probabilité mensuelle d'un ménage d'acheter des repas–minute de bœuf ni la quantité mensuelle de repas–minute de bœuf achetés par un ménage. Les consommateurs ontariens étaient plus susceptibles de cesser d'acheter des repas–minute de bœuf immédiatement après une poussée de la couverture médiatique de la crise de l'ESB, mais ceux qui achetaient des repas–minute de bœuf ont maintenu les quantités achetées. La couverture médiatique de la crise de l'ESB n'a pas systématiquement influencé les achats de repas–minute chez les consommateurs albertains.

Suggested Citation

  • Leigh J. Maynard & Ellen Goddard & John Conley, 2008. "Impact of BSE on Beef Purchases in Alberta and Ontario Quick‐Serve Restaurants," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 56(3), pages 337-351, September.
    • Handle: RePEc:bla:canjag:v:56:y:2008:i:3:p:337-351
    DOI: 10.1111/j.1744-7976.2008.00132.x
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    2. Wang, Xin & Maynard, Leigh J. & Butler, J.S., 2010. "Using Linked Household-level Datasets to Explain Consumer Response to BSE in Canada," 2010 Annual Meeting, July 25-27, 2010, Denver, Colorado 60859, Agricultural and Applied Economics Association.
    3. Ding, Yulian & Veeman, Michele M. & Adamowicz, Wiktor L., 2009. "BSE and the Dynamics of Beef Consumption: Influences of Habit and Trust," 2009 Annual Meeting, July 26-28, 2009, Milwaukee, Wisconsin 49284, Agricultural and Applied Economics Association.
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    5. Aye Chan Myae & Ellen Goddard, 2020. "Household behavior with respect to meat consumption in the presence of BSE and CWD," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 68(3), pages 315-341, September.
    6. Ding, Yulian & Veeman, Michele M. & Adamowicz, Wiktor L., 2013. "The influence of trust on consumer behavior: An application to recurring food risks in Canada," Journal of Economic Behavior & Organization, Elsevier, vol. 92(C), pages 214-223.
    7. Maynard, Leigh J. & Wang, Xin, 2009. "Context-Dependent BSE Impacts on Canadian Food-at-Home Beef Purchases," 2009 Annual Meeting, July 26-28, 2009, Milwaukee, Wisconsin 48431, Agricultural and Applied Economics Association.
    8. Yu, Heyao & Legendre, Tiffany S. & Ma, Jing, 2021. "We stand by our brand: Consumers’ post-food safety crisis purchase intention and moral reasoning," Journal of Business Research, Elsevier, vol. 132(C), pages 79-87.
    9. Chi Ma & Jianping Tao & Caifeng Tan & Wei Liu & Xia Li, 2023. "Negative Media Sentiment about the Pig Epidemic and Pork Price Fluctuations: A Study on Spatial Spillover Effect and Mechanism," Agriculture, MDPI, vol. 13(3), pages 1-23, March.

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