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Context-Dependent BSE Impacts on Canadian Food-at-Home Beef Purchases

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  • Maynard, Leigh J.
  • Wang, Xin

Abstract

Household-level Canadian scanner data from 2002 – 2005 were used to identify consumer reactions to the early BSE discoveries that severely impacted Canada’s beef industry. In all provinces, consumers reacted to the initial BSE event by purchasing more beef, apparently to support struggling ranchers. Subsequent BSE events, however, met with reduced beef purchases. The results were consistent across three measures of monthly beef purchases: participation, units purchased, and beef expenditure share. Failing to account for the context of individual BSE events would have produced little evidence of consumer reaction, a common finding among prior North American BSE studies.

Suggested Citation

  • Maynard, Leigh J. & Wang, Xin, 2009. "Context-Dependent BSE Impacts on Canadian Food-at-Home Beef Purchases," 2009 Annual Meeting, July 26-28, 2009, Milwaukee, Wisconsin 48431, Agricultural and Applied Economics Association.
  • Handle: RePEc:ags:aaea09:48431
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    File URL: http://purl.umn.edu/48431
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    References listed on IDEAS

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    5. Leigh J. Maynard & Ellen Goddard & John Conley, 2008. "Impact of BSE on Beef Purchases in Alberta and Ontario Quick-Serve Restaurants," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 56(3), pages 337-351, September.
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    Cited by:

    1. Wang, Xin & Maynard, Leigh J. & Butler, J.S., 2010. "Using Linked Household-level Datasets to Explain Consumer Response to BSE in Canada," 2010 Annual Meeting, July 25-27, 2010, Denver, Colorado 60859, Agricultural and Applied Economics Association.

    More about this item

    Keywords

    BSE; mad cow disease; food safety; consumer behavior; Canada; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety; D12; Q11;

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • Q11 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Aggregate Supply and Demand Analysis; Prices

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