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Content
2016
- 117-156 Controlling Dimension
In: New Corporate Governance
by Martin Hilb
- 117-178 The World of Appellations
In: Wine Positioning
by Pierre Mora
- 119-127 Building Rapport, Empathy, and Mindfulness in Coaching
In: Effective Coaching, and the Fallacy of Sustainable Change
by Arun Kohli
- 119-136 Transforming the Facility Master Planning Process: How to Manage Risk in Times of Uncertainty
In: Leading Strategic Change in an Era of Healthcare Transformation
by David H. Deininger
- 121-121 The Simple and Emotional Selling Proposition
In: UX Redefined
by Johannes Robier
- 121-131 HTH’s Exploration in China
In: Market Entry in China
by Dong Bian
- 121-131 Stakeholders Revised
In: The Reputable Firm
by Pekka Aula & Jouni Heinonen
- 121-138 Change and Configuration Management
In: SAP on the Cloud
by Michael Missbach & Thorsten Staerk & Cameron Gardiner & Joshua McCloud & Robert Madl & Mark Tempes & George Anderson
- 121-142 The Entrepreneurial Organization Is Dynamic and Ambidextrous
In: The Silicon Valley Model
by Annika Steiber & Sverker Alänge
- 123-128 Quality
In: Operational Excellence
by Gilad Issar & Liat Ramati Navon
- 123-130 The Creative Challenge
In: Programmatic Advertising
by Sven Weisbrich & Caroline Owens
- 123-136 Outlook
In: Effective Strategy Execution
by Bernd Heesen
- 123-151 Industrial Market Segmentation
In: The Marketing Challenge for Industrial Companies
by Claudio A. Saavedra
- 125-133 Enterprise Engineering in Respect of Other Themes
In: Enterprise Engineering
by Theo Janssen
- 127-136 Insurgency and Counterinsurgency Logistics
In: Operational Logistics
by Moshe Kress
- 129-130 Return on Investment (ROI) Calculations and CAPEX Decisions
In: Operational Excellence
by Gilad Issar & Liat Ramati Navon
- 129-151 Global Supply Chains and Distribution Networks
In: Global Marketing Strategy
by Bodo B. Schlegelmilch
- 129-152 The Basis of Coaching
In: Effective Coaching, and the Fallacy of Sustainable Change
by Arun Kohli
- 129-154 Negative Creativity and Creativity Theft
In: Foresight & Strategy in the Asia Pacific Region
by Luke Laan & Janson Yap
- 131-138 Safety
In: Operational Excellence
by Gilad Issar & Liat Ramati Navon
- 131-139 Unleashing the Power of Greater Creatives for Brands
In: Programmatic Advertising
by Chip Meyers & Christian Muche
- 133-145 Master International Franchising in China: The Case of the Athlete’s Foot
In: Market Entry in China
by Ilan Alon
- 133-154 Determinants of Successful Knowledge Transfers
In: Managing the Reality of Virtual Organizations
by Sandhya Shekhar
- 133-154 KM and Cloud Computing
In: Designing Knowledge Management-Enabled Business Strategies
by Sanjay Mohapatra & Arjun Agrawal & Anurag Satpathy
- 133-162 Risk of Risks
In: The Reputable Firm
by Pekka Aula & Jouni Heinonen
- 137-144 Conclusions
In: Strategy is Digital
by Carlos Cordon & Pau Garcia-Milà & Teresa Ferreiro Vilarino & Pablo Caballero
- 137-144 Humanitarian Logistics
In: Operational Logistics
by Moshe Kress
- 137-211 Case Studies
In: Effective Strategy Execution
by Bernd Heesen
- 139-142 Supply Chain and Win–Win Relationship with the Suppliers
In: Operational Excellence
by Gilad Issar & Liat Ramati Navon
- 139-149 Buprenorphine Integrated Care Delivery Project: Genesis of the Howard University Urban Health Initiative
In: Leading Strategic Change in an Era of Healthcare Transformation
by Chile Ahaghotu
- 139-151 SAP and the Internet of Things
In: SAP on the Cloud
by Michael Missbach & Thorsten Staerk & Cameron Gardiner & Joshua McCloud & Robert Madl & Mark Tempes & George Anderson
- 139-161 Leveraging System Dynamics for Strategic Learning
In: Strategic Organizational Learning
by Martha A. Gephart & Victoria J. Marsick
- 139-176 The Fourth Ingredient: Develop the People
In: Management by Permission
by Tony McNulty & Robin Marks
- 141-151 Cross-Channel Real-Time Response Analysis
In: Programmatic Advertising
by Burkhardt Funk & Nadia Abou Nabout
- 143-146 Services and Customer Assurance
In: Operational Excellence
by Gilad Issar & Liat Ramati Navon
- 143-155 The Silicon Valley Model
In: The Silicon Valley Model
by Annika Steiber & Sverker Alänge
- 145-155 Successful Reorganisation (I): Systemic Change Frameworks
In: Customer Value Generation in Banking
by Stefanie Auge-Dickhut & Bernhard Koye & Axel Liebetrau
- 145-160 The Visual Network Model
In: Operational Logistics
by Moshe Kress
- 147-151 Team Work and its Development
In: Operational Excellence
by Gilad Issar & Liat Ramati Navon
- 147-163 Mattel’s Second Attempt to Crack the Chinese Market: Will China Embrace the American Barbie Doll This Time?
In: Market Entry in China
by Britt Kühne
- 151-158 Transforming Cancer Survivorship Care
In: Leading Strategic Change in an Era of Healthcare Transformation
by Doreen Wiggins
- 153-156 Theory of Constraint (TOC)
In: Operational Excellence
by Gilad Issar & Liat Ramati Navon
- 153-164 The Hybrid Cloud
In: SAP on the Cloud
by Michael Missbach & Thorsten Staerk & Cameron Gardiner & Joshua McCloud & Robert Madl & Mark Tempes & George Anderson
- 153-164 The Contribution of Measurement in a Cross-Device, Data-Driven, Real-Time Marketing World
In: Programmatic Advertising
by Niko Marcel Waesche & Tilman Rotberg & Florian Renz
- 153-170 Short Survey of Coach Training and Coaching Companies
In: Effective Coaching, and the Fallacy of Sustainable Change
by Arun Kohli
- 153-176 Global Branding and Communication
In: Global Marketing Strategy
by Bodo B. Schlegelmilch
- 153-201 Industrial Product Design and Development
In: The Marketing Challenge for Industrial Companies
by Claudio A. Saavedra
- 155-163 KM in the Development Sector
In: Designing Knowledge Management-Enabled Business Strategies
by Sanjay Mohapatra & Arjun Agrawal & Anurag Satpathy
- 155-179 The Importance of Being Serious About Strategy
In: Foresight & Strategy in the Asia Pacific Region
by Luke Laan & Janson Yap
- 155-180 The Research Rigor
In: Managing the Reality of Virtual Organizations
by Sandhya Shekhar
- 155-180 Pillar 4: Experiential Learning
In: Mission Mastery
by Brian Dive
- 157-158 Variability: Managing the Variability in Operations
In: Operational Excellence
by Gilad Issar & Liat Ramati Navon
- 157-160 Conclusions
In: New Corporate Governance
by Martin Hilb
- 157-163 Considering the Particularities of the Individual Situation
In: Leading Naturally
by Michael Alznauer
- 157-171 Implications Beyond Silicon Valley
In: The Silicon Valley Model
by Annika Steiber & Sverker Alänge
- 157-180 Successful Reorganisation (II): The Levers of Change
In: Customer Value Generation in Banking
by Stefanie Auge-Dickhut & Bernhard Koye & Axel Liebetrau
- 159-162 Voice of the Employee
In: Operational Excellence
by Gilad Issar & Liat Ramati Navon
- 161-168 Importance of a Vision: Licensure of Medical Dosimetrists
In: Leading Strategic Change in an Era of Healthcare Transformation
by Brian Napolitano
- 161-169 Summary of the Book
In: New Corporate Governance
by Martin Hilb
- 161-179 OpLog Flexibility
In: Operational Logistics
by Moshe Kress
- 163-166 Yield, Improvement and Sustaining High Yield
In: Operational Excellence
by Gilad Issar & Liat Ramati Navon
- 163-176 Using Strategic Leverage Through Learning © to Address Organizational Challenges
In: Strategic Organizational Learning
by Martha A. Gephart & Victoria J. Marsick
- 163-199 Evidence-Based Reputation Management
In: The Reputable Firm
by Pekka Aula & Jouni Heinonen
- 165-175 How to Be a Successful Publisher in the Programmatic World
In: Programmatic Advertising
by Frank Bachér & Jay Stevens
- 165-183 SAP Solutions on Public Clouds
In: SAP on the Cloud
by Michael Missbach & Thorsten Staerk & Cameron Gardiner & Joshua McCloud & Robert Madl & Mark Tempes & George Anderson
- 165-186 Automation in Knowledge Management
In: Designing Knowledge Management-Enabled Business Strategies
by Sanjay Mohapatra & Arjun Agrawal & Anurag Satpathy
- 167-169 Where, When and How We Can Apply the Operational Excellence Concise Guide Methods?
In: Operational Excellence
by Gilad Issar & Liat Ramati Navon
- 167-182 TPresso: Is the Tea Machine Too Cheap for the Chinese Market?
In: Market Entry in China
by Christiane Prange
- 167-184 Leadership Personality: Myth or Reality?
In: Leading Naturally
by Michael Alznauer
- 169-180 Transforming Health Information Management: AHIMA and Scenario Planning
In: Leading Strategic Change in an Era of Healthcare Transformation
by Linda Kloss
- 171-191 Appendices
In: Operational Excellence
by Gilad Issar & Liat Ramati Navon
- 173-244 Political-Legal Environment
In: Islamic Marketing
by Čedomir Nestorović
- 177-190 Conclusion: Coping When You’re Poorly Managed; and Why Management Jobs Are Still Worth the Bother
In: Management by Permission
by Tony McNulty & Robin Marks
- 177-193 Organizational Design for Global Marketing Strategy
In: Global Marketing Strategy
by Bodo B. Schlegelmilch
- 179-192 The CMOs Challenge
In: Programmatic Advertising
by Ralf E. Strauss & Jonathan Becher
- 179-210 The World of Brands
In: Wine Positioning
by Pierre Mora
- 181-189 Transformation of Brand Planning to Embrace Future Uncertainties: A Pharmaceutical Company’s Voyage
In: Leading Strategic Change in an Era of Healthcare Transformation
by Brendan O’Brien
- 181-198 On the Horizon: Asia Pacific Futures
In: Foresight & Strategy in the Asia Pacific Region
by Luke Laan & Janson Yap
- 181-202 Organizations Speak Through Their Data
In: Managing the Reality of Virtual Organizations
by Sandhya Shekhar
- 181-202 Two Critical OpLog Functions
In: Operational Logistics
by Moshe Kress
- 181-213 Pillar 5: Culture
In: Mission Mastery
by Brian Dive
- 183-195 The Zurich Model of Customer-Centricity
In: Customer Value Generation in Banking
by Stefanie Auge-Dickhut & Bernhard Koye & Axel Liebetrau
- 183-195 Coca-Cola in China: Will Their Brands Survive in This Challenging Market?
In: Market Entry in China
by Patricia Schnitger
- 185-209 Growing into the Leadership Task
In: Leading Naturally
by Michael Alznauer
- 185-213 Private Cloud Infrastructures for SAP
In: SAP on the Cloud
by Michael Missbach & Thorsten Staerk & Cameron Gardiner & Joshua McCloud & Robert Madl & Mark Tempes & George Anderson
- 193-200 Conclusion
In: Leading Strategic Change in an Era of Healthcare Transformation
by Jim Austin & Judith Bentkover & Laurence Chait
- 193-210 Integrated Campaign Planning in a Programmatic World
In: Programmatic Advertising
by Andy Stevens & Andreas Rau & Matthew McIntyre
- 195-220 Global Marketing Ethics and CSR
In: Global Marketing Strategy
by Bodo B. Schlegelmilch
- 197-213 Danone–Dumex in China: The First Drink of Milk
In: Market Entry in China
by Hua Li & Yao Chen Grenot
- 201-210 The Reputable Firm
In: The Reputable Firm
by Pekka Aula & Jouni Heinonen
- 203-218 Optimizing Logistic Networks
In: Operational Logistics
by Moshe Kress
- 203-224 Mining Deeper into the Data
In: Managing the Reality of Virtual Organizations
by Sandhya Shekhar
- 203-233 Organizing an Industrial Company’s Marketing and Sales Department
In: The Marketing Challenge for Industrial Companies
by Claudio A. Saavedra
- 211-220 Evolution of Digital Campaign Design and Management
In: Programmatic Advertising
by Nils Hachen & Stefan Bardega
- 213-216 Conclusion
In: Wine Positioning
by Pierre Mora
- 213-219 Leadership Beyond the Enterprise
In: Leading Naturally
by Michael Alznauer
- 215-231 Stateless Computing
In: SAP on the Cloud
by Michael Missbach & Thorsten Staerk & Cameron Gardiner & Joshua McCloud & Robert Madl & Mark Tempes & George Anderson
- 215-247 Mission Mastery: The DMA Solution Set
In: Mission Mastery
by Brian Dive
- 217-221 Preparing Business Activities in China
In: Market Entry in China
by Christiane Prange
- 221-224 Competing Models of Success
In: Leading Naturally
by Michael Alznauer
- 221-232 Realtime Data Accelerates Online Marketing
In: Programmatic Advertising
by Kolja Brosche & Arun Kumar
- 221-249 The Future of Global Marketing Strategy
In: Global Marketing Strategy
by Bodo B. Schlegelmilch
- 223-225 The Future
In: Market Entry in China
by Christiane Prange
- 225-247 Putting the Pieces Together
In: Managing the Reality of Virtual Organizations
by Sandhya Shekhar
- 233-242 Redefining Retargeting
In: Programmatic Advertising
by Grégory Gazagne & Alexander Gösswein
- 233-253 Economic and Legal Aspects of Cloud Computing
In: SAP on the Cloud
by Michael Missbach & Thorsten Staerk & Cameron Gardiner & Joshua McCloud & Robert Madl & Mark Tempes & George Anderson
- 235-279 The Industrial Sales Force
In: The Marketing Challenge for Industrial Companies
by Claudio A. Saavedra
- 243-254 Driving Performance with Programmatic CRM
In: Programmatic Advertising
by Florian Heinemann
- 245-247 Conclusion
In: Islamic Marketing
by Čedomir Nestorović
- 249-290 An Absence of Mission Mastery: A Case Study
In: Mission Mastery
by Brian Dive
- 255-264 Pricing for Publisher: Scaling Value, Not Volume
In: Programmatic Advertising
by Marco Klimkeit & Paul Benson
- 265-277 Managing to Quality Attention and Outcome Through Programmatic Technology
In: Programmatic Advertising
by Ted McConnell & Lothar Hoecker
- 281-321 The Distribution of Technical Products
In: The Marketing Challenge for Industrial Companies
by Claudio A. Saavedra
- 291-312 Mission Mastery: Building a Learning Organization in Which There Is Space to Lead
In: Mission Mastery
by Brian Dive
- 323-346 Industrial Branding
In: The Marketing Challenge for Industrial Companies
by Claudio A. Saavedra
- 347-369 Pricing Technical Products
In: The Marketing Challenge for Industrial Companies
by Claudio A. Saavedra
- 371-423 Introducing New Technical Products into the Market
In: The Marketing Challenge for Industrial Companies
by Claudio A. Saavedra
2015
Printed from https://ideas.repec.org/s/spr/mgmchp21.html
