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Serialization in the Pharmaceutical Industry

In: Strategy is Digital

Author

Listed:
  • Carlos Cordon

    (IMD)

  • Pau Garcia-Milà
  • Teresa Ferreiro Vilarino
  • Pablo Caballero

    (Accenture)

Abstract

Pharma is one of many industries where big data promises big changes. From accelerating the discovery and development of new drugs through optimizing the efficacy of clinical trials to gaining better insights into consumer behaviors, the list of potential applications is widely perceived to be really big!

Suggested Citation

  • Carlos Cordon & Pau Garcia-Milà & Teresa Ferreiro Vilarino & Pablo Caballero, 2016. "Serialization in the Pharmaceutical Industry," Management for Professionals, in: Strategy is Digital, chapter 3, pages 47-64, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-319-31132-6_3
    DOI: 10.1007/978-3-319-31132-6_3
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    Cited by:

    1. Tran, Chi Phuong & Pernia, Ronald A. & Nguyen-Thanh, Nhan, 2023. "Mess or match? How do academic perspectives meet the practitioner perspectives in terms of digital transformation?," Technological Forecasting and Social Change, Elsevier, vol. 191(C).

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