IDEAS home Printed from https://ideas.repec.org/h/spr/mgmchp/978-3-319-31132-6_1.html
   My bibliography  Save this book chapter

Introduction

In: Strategy is Digital

Author

Listed:
  • Carlos Cordon

    (IMD)

  • Pau Garcia-Milà
  • Teresa Ferreiro Vilarino
  • Pablo Caballero

    (Accenture)

Abstract

Big data is transforming everything. Consumers evolve and become much more proactive in their shopping journey. They check many websites and compare prices before they buy. In addition, technology is allowing us to extract knowledge from data that we could not utilize up until know. Furthermore, the Internet of Things, which refers to the data generated by physical devices connected to the web, is generating a huge amount of information that did not exist before. Companies need to adapt to the new reality to be able to compete. Big data is crucial not only for Internet-based businesses but also for traditional companies. Throughout this book, we explain how conventional businesses can seize the opportunities created by big data and embrace their own big data journey.

Suggested Citation

  • Carlos Cordon & Pau Garcia-Milà & Teresa Ferreiro Vilarino & Pablo Caballero, 2016. "Introduction," Management for Professionals, in: Strategy is Digital, chapter 1, pages 1-8, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-319-31132-6_1
    DOI: 10.1007/978-3-319-31132-6_1
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:mgmchp:978-3-319-31132-6_1. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.