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Internationalizing to China: Challenges and Pitfalls

In: Market Entry in China

Author

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  • Christiane Prange

    (Tongji University)

Abstract

For companies, the historical development of China has held many promises, but now several conditions are making life more difficult. Competition of local brands is intensifying and profits are shrinking as a result of the economy’s slowdown. Several powerful corporations have gone confidently into the People’s Republic, only to stagger out a few years later, battered, confused and defeated. Of course, no defined formula for unlocking the Chinese market exists. Companies that have been successful in meeting their goals are usually those with a thorough and in-depth market and resource analysis, a clear understanding of entry mode choices, consumer behavior and the need for an adaptive strategy.

Suggested Citation

  • Christiane Prange, 2016. "Internationalizing to China: Challenges and Pitfalls," Management for Professionals, in: Christiane Prange (ed.), Market Entry in China, pages 9-15, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-319-29139-0_2
    DOI: 10.1007/978-3-319-29139-0_2
    as

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