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Can PSA Peugeot Citroën Succeed in China?

In: Market Entry in China

Author

Listed:
  • Zhuomin Qin

    (Tias School for Business and Society)

Abstract

The case study presents and evaluates the strategy of the French automobile maker PSA Peugeot Citroën in the Chinese market. Though PSA was one of the pioneers entering the Chinese market, it seemed to barely enjoy a first-mover advantage. As compared to competitors such as GM, the company’s performance decreased under the rapid development of the Chinese automobile market. The case study is mainly based on secondary data acquired from the company’s annual report, industry reviews, and analysis, and online articles.

Suggested Citation

  • Zhuomin Qin, 2016. "Can PSA Peugeot Citroën Succeed in China?," Management for Professionals, in: Christiane Prange (ed.), Market Entry in China, pages 45-58, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-319-29139-0_6
    DOI: 10.1007/978-3-319-29139-0_6
    as

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