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Your Company’s Value Proposition in the US

In: Market Entry into the USA

Author

Listed:
  • Ralf Drews

    (FARO Europe GmbH & Co.KG)

  • Melissa Lamson

    (Lamson Consulting, LLC)

Abstract

Overview This Chapter will help the reader understand whether the value proposition of one’s company and offering is strong enough to be successful in the USA. It will also deliver market evaluation approaches for market entry risk and market entry investment. And lastly we present the concept of ‘Organizational Readiness’ which is the last factor to understand what, when and how to enter the US market successfully. At the end of this Chapter we will summarize all four components (value proposition, investment, risk, and organizational readiness) into what we call the Decision Diamond Tool™.

Suggested Citation

  • Ralf Drews & Melissa Lamson, 2016. "Your Company’s Value Proposition in the US," Management for Professionals, in: Market Entry into the USA, edition 1, chapter 2, pages 11-29, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-319-17124-1_2
    DOI: 10.1007/978-3-319-17124-1_2
    as

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