IDEAS home Printed from https://ideas.repec.org/h/spr/mgmchp/978-3-319-24241-5_5.html
   My bibliography  Save this book chapter

Deepening Business Relationships Through Art

In: Art Wealth Management

Author

Listed:
  • Alessia Zorloni

    (IULM University)

Abstract

Collecting contemporary art and supporting art projects can be a powerful means to develop an organisation and to increase its capacity to create value. As a consequence, several of the industry’s leading brands, including Prada, Trussardi, Louis Vuitton, Hermes and Cartier, have begun investing in and supporting the fine arts through the establishment of their own art foundations dedicated to the collecting and presentation of contemporary art. This chapter introduces a framework to show how successful brands take advantage of the unique characteristics of the arts and lay the foundations for a series of case studies analyses exploring the links between fine arts and luxury brands.

Suggested Citation

  • Alessia Zorloni, 2016. "Deepening Business Relationships Through Art," Management for Professionals, in: Alessia Zorloni (ed.), Art Wealth Management, pages 81-93, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-319-24241-5_5
    DOI: 10.1007/978-3-319-24241-5_5
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:mgmchp:978-3-319-24241-5_5. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.