IDEAS home Printed from https://ideas.repec.org/h/spr/mgmchp/978-3-319-19938-2_1.html
   My bibliography  Save this book chapter

Customers: Unknown Entities!

In: Customer Value Generation in Banking

Author

Listed:
  • Stefanie Auge-Dickhut

    (Swiss Institute for Financial Education)

  • Bernhard Koye

    (Swiss Institute for Financial Education)

  • Axel Liebetrau

    (BIG - Banking Innovation Group GmbH)

Abstract

In order to analyse the importance of the change from a seller’s to a buyer’s market, it is necessary to understand the guidelines of customer behaviour in the digital age. The danger here is that the experiences of the past may be perpetuated. But even where it is possible to approach the customer in an innovative manner, there is still no guarantee that future-viable solutions will emerge. Customers cannot be expected to know in advance the innovative solutions to their needs. All that people wished for prior to the invention of the automobile were faster horses; before the introduction of the PC they sought more flexible data processing, and before the advent of the iPhone the integrated use of all data. This chapter outlines the trends that influence customers (see Sect. 1.1) and the “blunders” intrinsic to the development of a modern understanding of the customer (see Sect. 1.2).

Suggested Citation

  • Stefanie Auge-Dickhut & Bernhard Koye & Axel Liebetrau, 2016. "Customers: Unknown Entities!," Management for Professionals, in: Customer Value Generation in Banking, edition 127, chapter 1, pages 3-20, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-319-19938-2_1
    DOI: 10.1007/978-3-319-19938-2_1
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:mgmchp:978-3-319-19938-2_1. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.