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From Digital Strategy to Strategy Is Digital

In: Strategy is Digital

Author

Listed:
  • Carlos Cordon

    (IMD)

  • Pau Garcia-Milà
  • Teresa Ferreiro Vilarino
  • Pablo Caballero

    (Accenture)

Abstract

The tsunami-like smartphone revolution has fundamentally reshaped consumer behavior. It has caught retailers by surprise by bringing changes that were unforeseeable just a few years ago. This in turn is affecting value chains, which are becoming much more agile. And some organizations are adapting their products to incorporate digital features into traditionally physical experiences. All of these shifts are a result of big data.

Suggested Citation

  • Carlos Cordon & Pau Garcia-Milà & Teresa Ferreiro Vilarino & Pablo Caballero, 2016. "From Digital Strategy to Strategy Is Digital," Management for Professionals, in: Strategy is Digital, chapter 2, pages 9-45, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-319-31132-6_2
    DOI: 10.1007/978-3-319-31132-6_2
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    Cited by:

    1. Daniel Schallmo & Christopher A. Williams & Jochen Lohse, 2019. "Digital Strategy — Integrated Approach And Generic Options," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 23(08), pages 1-24, December.

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