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When More Is Less and Less Is More: The Role of Ideal Point Availability and Assortment in Consumer Choice

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Cited by:

  1. Lauren S. Carroll & Mathew P. White & Sabine Pahl, 2011. "The impact of excess choice on deferment of decisions to volunteer," Judgment and Decision Making, Society for Judgment and Decision Making, vol. 6(7), pages 629-637, October.
  2. Stefan Hoffmann & Tom Joerß & Robert Mai & Payam Akbar, 2022. "Augmented reality-delivered product information at the point of sale: when information controllability backfires," Journal of the Academy of Marketing Science, Springer, vol. 50(4), pages 743-776, July.
  3. Yang Wang & Xueming Luo & Zhijie Lin, 2023. "Estimating assortment size effects on platforms: Leveraging imperfect geographic targeting for causal inference," Production and Operations Management, Production and Operations Management Society, vol. 32(11), pages 3394-3412, November.
  4. Timothy J. Richards & Stephen F. Hamilton & Koichi Yonezawa, 2017. "Variety and the Cost of Search in Supermarket Retailing," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 50(3), pages 263-285, May.
  5. Barbara Kahn & Alexander Chernev & Ulf Böckenholt & Kate Bundorf & Michaela Draganska & Ryan Hamilton & Robert Meyer & Klaus Wertenbroch, 2014. "Consumer and managerial goals in assortment choice and design," Marketing Letters, Springer, vol. 25(3), pages 293-303, September.
  6. Claire Heeryung Kim & Joonkyung Kim, 2021. "The Role of Cause Involvement and Assortment Size on Decision Difficulty via Communal Relationships," Sustainability, MDPI, vol. 13(23), pages 1-16, December.
  7. Kivilcim Dogerlioglu-Demir & Cenk Koçaş & Nilsah Cavdar Aksoy, 2023. "The role of presentation order in consumer choice: the abrupt disparity effect," Marketing Letters, Springer, vol. 34(2), pages 251-268, June.
  8. Chang, Chingching, 2011. "The Effect of the Number of Product Subcategories on Perceived Variety and Shopping Experience in an Online Store," Journal of Interactive Marketing, Elsevier, vol. 25(3), pages 159-168.
  9. Kaijun Zhang & Hongkun Liu & Jun Ye, 2023. "Role of music tempo in choosing from large and small choice sets: insights from functional magnetic resonance imaging (fMRI)," Marketing Letters, Springer, vol. 34(4), pages 633-652, December.
  10. Mathmann, Frank & Chylinski, Mathew & de Ruyter, Ko & Higgins, E. Tory, 2017. "When Plentiful Platforms Pay Off: Assessment Orientation Moderates the Effect of Assortment Size on Choice Engagement and Product Valuation," Journal of Retailing, Elsevier, vol. 93(2), pages 212-227.
  11. Miguel Godinho de Matos & Pedro Ferreira, 2020. "The Effect of Binge-Watching on the Subscription of Video on Demand: Results from Randomized Experiments," Information Systems Research, INFORMS, vol. 31(4), pages 1337-1360, December.
  12. Flores, Alvaro & Berbeglia, Gerardo & Van Hentenryck, Pascal, 2019. "Assortment optimization under the Sequential Multinomial Logit Model," European Journal of Operational Research, Elsevier, vol. 273(3), pages 1052-1064.
  13. Yan, Huan & Chang, En-Chung & Chou, Ting-Jui & Tang, Xiaofei, 2015. "The over-categorization effect: How the number of categorizations influences shoppers' perceptions of variety and satisfaction," Journal of Business Research, Elsevier, vol. 68(3), pages 631-638.
  14. Sethuraman, Raj & Gázquez-Abad, Juan Carlos & Martínez-López, Francisco J., 2022. "The effect of retail assortment size on perceptions, choice, and sales: Review and research directions," Journal of Retailing, Elsevier, vol. 98(1), pages 24-45.
  15. repec:cup:judgdm:v:3:y:2008:i:7:p:501-511 is not listed on IDEAS
  16. Kahn, Barbara E., 2017. "Using Visual Design to Improve Customer Perceptions of Online Assortments," Journal of Retailing, Elsevier, vol. 93(1), pages 29-42.
  17. Lena Bjørlo & Øystein Moen & Mark Pasquine, 2021. "The Role of Consumer Autonomy in Developing Sustainable AI: A Conceptual Framework," Sustainability, MDPI, vol. 13(4), pages 1-18, February.
  18. Langner, Tobias & Krengel, Martin, 2013. "The mere categorization effect for complex products: The moderating role of expertise and affect," Journal of Business Research, Elsevier, vol. 66(7), pages 924-932.
  19. Fabrice Le Lec & Marianne Lumeau & Benoît Tarroux, 2022. "How choice proliferation affects revealed preferences," Theory and Decision, Springer, vol. 93(2), pages 331-358, September.
  20. Somerville, Jason & McGowan, Féidhlim, 2016. "Can chocolate cure blindness? Investigating the effect of preference strength and incentives on the incidence of Choice Blindness," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 61(C), pages 1-11.
  21. Li, Eric A.L., 2014. "Test for the real option in consumer behavior," Research in Economics, Elsevier, vol. 68(1), pages 70-83.
  22. Hafner, Rebecca J. & Walker, Ian & Verplanken, Bas, 2017. "Image, not environmentalism: A qualitative exploration of factors influencing vehicle purchasing decisions," Transportation Research Part A: Policy and Practice, Elsevier, vol. 97(C), pages 89-105.
  23. Gu, Yangjie & Wu, Yuechen, 2023. "Highlighting supply-abundance increases attraction to small-assortment retailers," Journal of Retailing, Elsevier, vol. 99(3), pages 420-439.
  24. Andreas Herrmann & Mark Heitmann & Andreas Brandenberg & Torsten Tomczak, 2007. "Automobilwahl online — Gestaltung des Car-Konfigurators unter Berücksichtigung des individuellen Entscheidungsverhaltens," Schmalenbach Journal of Business Research, Springer, vol. 59(3), pages 390-412, May.
  25. Frank Goedertier & Kristof Geskens & Maggie Geuens & Bert Weijters, 2012. "Increasing choice satisfaction through goal-based labeling," Marketing Letters, Springer, vol. 23(1), pages 119-136, March.
  26. Mittal, Banwari, 2016. "The maximizing consumer wants even more choices: How consumers cope with the marketplace of overchoice," Journal of Retailing and Consumer Services, Elsevier, vol. 31(C), pages 361-370.
  27. Chorus, Caspar G., 2014. "Benefit of adding an alternative to one׳s choice set: A regret minimization perspective," Journal of choice modelling, Elsevier, vol. 13(C), pages 49-59.
  28. Enav, Friedmann & Daphna, Brueller, 2018. "Is stereotypical gender targeting effective for increasing service choice?," Journal of Retailing and Consumer Services, Elsevier, vol. 44(C), pages 35-44.
  29. Hense, Jonas & Hübner, Alexander, 2022. "Assortment optimization in omni-channel retailing," European Journal of Operational Research, Elsevier, vol. 301(1), pages 124-140.
  30. Andrew E. Reed & Joseph A. Mikels & Corinna E. Lockenhoff, 2012. "Choosing with confidence: Self-efficacy and preferences for choice," Judgment and Decision Making, Society for Judgment and Decision Making, vol. 7(2), pages 173-180, March.
  31. Kick, Markus, 2015. "The Price Premium Induced by Branding: A Health Care Case Study," EconStor Preprints 182504, ZBW - Leibniz Information Centre for Economics.
  32. Blakeley B. McShane & Ulf Böckenholt, 2018. "Multilevel Multivariate Meta-analysis with Application to Choice Overload," Psychometrika, Springer;The Psychometric Society, vol. 83(1), pages 255-271, March.
  33. Blair, Sean, 2020. "How lacking control drives fluency effects in evaluative judgment," Organizational Behavior and Human Decision Processes, Elsevier, vol. 156(C), pages 97-112.
  34. Irene Maria Buso, 2020. "Choice overload and contextual inference: An experimental test," Working Papers in Public Economics 192, Department of Economics and Law, Sapienza University of Roma.
  35. Giarlotta, Alfio & Petralia, Angelo & Watson, Stephen, 2023. "Context-sensitive rationality: Choice by salience," Journal of Mathematical Economics, Elsevier, vol. 109(C).
  36. Herhausen, Dennis & Schögel, Marcus & Schulten, Matthias, 2012. "Steering customers to the online channel: The influence of personal relationships, learning investments, and attitude toward the firm," Journal of Retailing and Consumer Services, Elsevier, vol. 19(3), pages 368-379.
  37. Yonezawa, Koichi & Richards, Timothy J., 2016. "Competitive Package Size Decisions," Journal of Retailing, Elsevier, vol. 92(4), pages 445-469.
  38. Gauthier Casteran & Polymeros Chrysochou & Lars Meyer-Waarden, 2019. "Brand loyalty evolution and the impact of category characteristics," Marketing Letters, Springer, vol. 30(1), pages 57-73, March.
  39. Jun Yao & Harmen Oppewal & Di Wang, 2020. "Cheaper and smaller or more expensive and larger: how consumers respond to unit price increase tactics that simultaneously change product price and package size," Journal of the Academy of Marketing Science, Springer, vol. 48(6), pages 1075-1094, November.
  40. Helmut Herwartz & Christoph Strumann, 2024. "Too many cooks could spoil the broth: choice overload and the provision of ambulatory health care," International Journal of Health Economics and Management, Springer, vol. 24(3), pages 357-373, September.
  41. Malek Simon Grimm & Ralf Wagner, 2024. "Challenging the linearity assumption of intra-brand image confusion," Journal of Marketing Analytics, Palgrave Macmillan, vol. 12(2), pages 355-374, June.
  42. Atiyeh Yeganloo & Cahal Moran & Juvaria Jafri, 2025. "Let me think about it: evidence of choice deprivation, not overload, in charitable giving," Working Papers EPRG2518, Energy Policy Research Group, Cambridge Judge Business School, University of Cambridge.
  43. Jungki Lee, 2012. "Components Of Medical Service Users’ Dissatisfaction: A Perceived Control Perspective," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 5(2), pages 53-63..
  44. Yazdanabad, Hadi Pahlevan, 2024. "Justification within and between social contexts with the possibility of choice deferral," Journal of Mathematical Economics, Elsevier, vol. 112(C).
  45. Merlino, Valentina Maria & Mastromonaco, Giulia & Borra, Danielle & Blanc, Simone & Brun, Filippo & Massaglia, Stefano, 2021. "Planning of the cow milk assortment for large retail chains in North Italy: A comparison of two metropolitan cities," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
  46. Bleier, Alexander & Eisenbeiss, Maik, 2015. "The Importance of Trust for Personalized Online Advertising," Journal of Retailing, Elsevier, vol. 91(3), pages 390-409.
  47. Kautish, Pradeep & Paul, Justin & Sharma, Rajesh, 2021. "The effect of assortment and fulfillment on shopping assistance and efficiency: An e-tail servicescape perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
  48. Dass, Mayukh & Kumar, Piyush & Acharya, Manaswini, 2024. "An approach to brand planning under high competitor set variation," Journal of Business Research, Elsevier, vol. 182(C).
  49. Neeraj Arora & Ty Henderson & Qing Liu, 2011. "Noncompensatory Dyadic Choices," Marketing Science, INFORMS, vol. 30(6), pages 1028-1047, November.
  50. Zhang, Xubing & Cao, Yong, 2014. "Selling Vertically Differentiated Products under One Roof or Two? A Signaling Model of a Retailer's Roof Policies," Journal of Retailing, Elsevier, vol. 90(4), pages 538-551.
  51. Li, Jie & Behe, Bridget & Huddleston, Patricia & Thatcher, Scott, 2025. "The role of price in display complexity's impact on horticultural plant purchase intention: An eye-tracking study," Journal of Retailing and Consumer Services, Elsevier, vol. 82(C).
  52. John T. Gourville & Dilip Soman, 2005. "Overchoice and Assortment Type: When and Why Variety Backfires," Marketing Science, INFORMS, vol. 24(3), pages 382-395, July.
  53. Wiebach, Nicole & Hildebrandt, Lutz, 2010. "Context effects as customer reaction on delisting of brands," SFB 649 Discussion Papers 2010-056, Humboldt University Berlin, Collaborative Research Center 649: Economic Risk.
  54. Malek Simon Grimm & Ralf Wagner, 2021. "Intra-brand image confusion: effects of assortment width on brand image perception," Journal of Brand Management, Palgrave Macmillan, vol. 28(4), pages 446-463, July.
  55. Dekimpe, Marnik G. & Gielens, Katrijn & Raju, Jagmohan & Thomas, Jacquelyn S., 2011. "Strategic Assortment Decisions in Information-Intensive and Turbulent Environments," Journal of Retailing, Elsevier, vol. 87(S1), pages 17-28.
  56. Earl, Peter E. & Wakeley, Tim, 2010. "Economic perspectives on the development of complex products for increasingly demanding customers," Research Policy, Elsevier, vol. 39(8), pages 1122-1132, October.
  57. Sadowski, Sebastian & Fennis, Bob M. & van Ittersum, Koert, 2025. "All the cues we cannot see: How reward-driven distractors render consumers insensitive to assortment complexity," Journal of Business Research, Elsevier, vol. 190(C).
  58. Richard A. Briesch & William R. Dillon & Edward J. Fox, 2013. "Category Positioning and Store Choice: The Role of Destination Categories," Marketing Science, INFORMS, vol. 32(3), pages 488-509, May.
  59. Botti, Simona & Hsee, Christopher K., 2010. "Dazed and confused by choice: How the temporal costs of choice freedom lead to undesirable outcomes," Organizational Behavior and Human Decision Processes, Elsevier, vol. 112(2), pages 161-171, July.
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  61. Daniel E. Chavez & Marco A. Palma, 2019. "Pushing subjects beyond rationality with more alternatives in experimental auctions," Agricultural Economics, International Association of Agricultural Economists, vol. 50(2), pages 207-217, March.
  62. Wiebach, Nicole & Hildebrandt, Lutz, 2012. "Explaining customers' switching patterns to brand delisting," Journal of Retailing and Consumer Services, Elsevier, vol. 19(1), pages 1-10.
  63. Angelo Enrico Petralia, 2024. "Harmful Random Utility Models," Papers 2408.01317, arXiv.org, revised Oct 2025.
  64. Liu, Pengcheng & Xie, Qing & You, Yi & Dong, Qingqing, 2024. "A Study of Choice Overload Measurement in Food Consumption," IAAE 2024 Conference, August 2-7, 2024, New Delhi, India 344272, International Association of Agricultural Economists (IAAE).
  65. Maier, Erik, 2019. "Serial product evaluations online: A three-factor model of leadership, fluency and tedium during product search," International Journal of Research in Marketing, Elsevier, vol. 36(4), pages 558-579.
  66. Kerstin Gidlöf & Annika Wallin & Kenneth Holmqvist & Peter Møgelvang-Hansen, 2013. "Material Distortion of Economic Behaviour and Everyday Decision Quality," Journal of Consumer Policy, Springer, vol. 36(4), pages 389-402, December.
  67. Kowalczyk, Liliana & Breugelmans, Els & Campo, Katia, 2021. "It's not there, I love it! How relevance to objective needs of an unavailable item impacts emotions, store image, and behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).
  68. Victor D. Mejía, 2025. "Assortment management strategies that people see: Insights from a meta-analysis of experimental research on perceived assortment variety," Journal of the Academy of Marketing Science, Springer, vol. 53(4), pages 1230-1259, July.
  69. Alison P. Lenton & Amanda Stewart, 2008. "Changing her ways: The number of options and mate-standard strength impact mate choice strategy and satisfaction," Judgment and Decision Making, Society for Judgment and Decision Making, vol. 3(7), pages 501-511, October.
  70. Thai, Nguyen T. & Yuksel, Ulku, 2017. "Too many destinations to visit: Tourists’ dilemma?," Annals of Tourism Research, Elsevier, vol. 62(C), pages 38-53.
  71. Spassova, Gerri & Isen, Alice M., 2013. "Positive affect moderates the impact of assortment size on choice satisfaction," Journal of Retailing, Elsevier, vol. 89(4), pages 397-408.
  72. Park, Jeong-Yeol & Jang, SooCheong (Shawn), 2013. "Confused by too many choices? Choice overload in tourism," Tourism Management, Elsevier, vol. 35(C), pages 1-12.
  73. Nakamura, Ryota & Yao, Ying, 2021. "Does Restricting the Availability of Cigarettes Reduce Smoking?," Discussion paper series HIAS-E-108, Hitotsubashi Institute for Advanced Study, Hitotsubashi University.
  74. Manjunath, Vikram & Westkamp, Alexander, 2021. "Strategy-proof exchange under trichotomous preferences," Journal of Economic Theory, Elsevier, vol. 193(C).
  75. Rai Dipankar & Lin Chien-Wei (Wilson) & Ierlan Magdoleen T., 2016. "The Influence of Scheduling Style on Assortment Size," Management & Marketing, Sciendo, vol. 11(4), pages 553-565, December.
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  78. Lo, Jade Y. & Nag, Rajiv & Xu, Lei & Agung, Shanti D., 2020. "Organizational innovation efforts in multiple emerging market categories: Exploring the interplay of opportunity, ambiguity, and socio-cognitive contexts," Research Policy, Elsevier, vol. 49(3).
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  84. Yao, Jun & Oppewal, Harmen, 2016. "Unit Pricing Increases Price Sensitivity Even When Products are of Identical Size," Journal of Retailing, Elsevier, vol. 92(1), pages 109-121.
  85. Lee, Ha Kyung & Choo, Ho Jung, 2019. "Birds of a feather flocked together look abundant: The visual gestalt effect of an assortment presentation," Journal of Business Research, Elsevier, vol. 104(C), pages 170-182.
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