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Midi-Pyrénées wines in Toulouse restaurants
[Les vins midi-pyrénéens dans les restaurants toulousains]

Author

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  • Yves Cinotti

    (UT2J - Université Toulouse - Jean Jaurès - UT - Université de Toulouse)

Abstract

For restaurants, the wine list is a mean of communication and increasing resources. It allows to position the brand. The restaurant owner must offer a wide range of wines to meet customer demands. The vineyards of the Midi-Pyrénées regions (southwest of France) products all types of wines. This exploratory study focuses on the wine lists of Toulouse low and medium-level full service restaurants. The total number of references and the percentage of Midi-Pyrénées wines and foreign wines have been calculated. It appears that assortment policies of Toulouse restaurants are varied. The wine lists of restaurants that offers local cuisine or cuisine from a wine producing area include more Midi-Pyrénées wines as do entry-level restaurants

Suggested Citation

  • Yves Cinotti, 2014. "Midi-Pyrénées wines in Toulouse restaurants [Les vins midi-pyrénéens dans les restaurants toulousains]," Post-Print hal-01286049, HAL.
  • Handle: RePEc:hal:journl:hal-01286049
    Note: View the original document on HAL open archive server: https://univ-tlse2.hal.science/hal-01286049
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    File URL: https://univ-tlse2.hal.science/hal-01286049/document
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    References listed on IDEAS

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    More about this item

    Keywords

    Wine list; Midi-Pyrénées wineyards; Assortment; assortiment; carte des vins; vignobles midi-pyrénées;
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