The Role of the Brand on Choice Overload
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DOI: 10.1007/s11299-019-00210-7
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References listed on IDEAS
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Cited by:
- Kim, Jungkeun & Kim, Jeong Hyun & Kim, Changju & Park, Jooyoung, 2023. "Decisions with ChatGPT: Reexamining choice overload in ChatGPT recommendations," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
- Charles Hugh Wilkie, Dean & Mirzaei, Abas & Pham, Ngoc & Johnson, Lester W., 2022. "Reassessing product line breadth effectiveness: The role of heterogeneity, moderation, and cumulative effects," Journal of Business Research, Elsevier, vol. 149(C), pages 434-447.
- Chenyu Lv & Ofir Turel & Qinghua He, 2023. "The impact of individual short-term memory capacity on choice overload effect: Is there stimulus specificity?," DECISION: Official Journal of the Indian Institute of Management Calcutta, Springer;Indian Institute of Management Calcutta, vol. 50(4), pages 403-414, December.
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Keywords
Choice overload; Brand; Consumer decisions; Decision-making;All these keywords.
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