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Increasing choice satisfaction through goal-based labeling

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  • Frank Goedertier
  • Kristof Geskens
  • Maggie Geuens
  • Bert Weijters

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  • Frank Goedertier & Kristof Geskens & Maggie Geuens & Bert Weijters, 2012. "Increasing choice satisfaction through goal-based labeling," Marketing Letters, Springer, vol. 23(1), pages 119-136, March.
    • Handle: RePEc:kap:mktlet:v:23:y:2012:i:1:p:119-136
    DOI: 10.1007/s11002-011-9141-6
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    References listed on IDEAS

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    6. Aimee Drolet & Mary Frances Luce & Itamar Simonson, 2009. "When Does Choice Reveal Preference? Moderators of Heuristic versus Goal-Based Choice," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 36(1), pages 137-147, June.
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    12. Cassie Mogilner & Tamar Rudnick & Sheena Iyengar, 2008. "The Mere Categorization Effect: How the Presence of Categories Increases Choosers' Perceptions of Assortment Variety," Economics Working Papers 0070, Institute for Advanced Study, School of Social Science.
    13. Stijn Osselaer & Suresh Ramanathan & Margaret Campbell & Joel Cohen & Jeannette Dale & Paul Herr & Chris Janiszewski & Arie Kruglanski & Angela Lee & Stephen Read & J. Russo & Nader Tavassoli, 2005. "Choice Based on Goals," Marketing Letters, Springer, vol. 16(3), pages 335-346, December.
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    15. Cait Poynor & Stacy Wood, 2010. "Smart Subcategories: How Assortment Formats Influence Consumer Learning and Satisfaction," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 37(1), pages 159-175, June.
    16. Chernev, Alexander, 2003. "When More Is Less and Less Is More: The Role of Ideal Point Availability and Assortment in Consumer Choice," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 30(2), pages 170-183, September.
    17. Ratneshwar, S & Pechmann, Cornelia & Shocker, Allan D, 1996. "Goal-Derived Categories and the Antecedents of Across-Category Consideration," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 23(3), pages 240-250, December.
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