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Choosing Less-Preferred Experiences for the Sake of Variety

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Cited by:

  1. Hamby, Anne & Kim, Hongmin & Spezzano, Francesca, 2024. "Sensational stories: The role of narrative characteristics in distinguishing real and fake news and predicting their spread," Journal of Business Research, Elsevier, vol. 170(C).
  2. Gilbert, Daniel T. & Gill, Michael J. & Wilson, Timothy D., 2002. "The Future Is Now: Temporal Correction in Affective Forecasting," Organizational Behavior and Human Decision Processes, Elsevier, vol. 88(1), pages 430-444, May.
  3. Aleksandra Kovacheva & Hristina Nikolova, 2024. "Uncertainty marketing tactics: An overview and a unifying framework," Journal of the Academy of Marketing Science, Springer, vol. 52(1), pages 1-22, January.
  4. Jung Min Jang & Song Oh Yoon & Cecile K. Cho, 2025. "Space matters: the effect of product spacing on consumer variety-seeking," Marketing Letters, Springer, vol. 36(4), pages 731-745, December.
  5. Balabanis, George & Reynolds, Nina & Simintiras, Antonis, 2006. "Bases of e-store loyalty: Perceived switching barriers and satisfaction," Journal of Business Research, Elsevier, vol. 59(2), pages 214-224, February.
  6. Zhao, Lei & Wang, Yuhang & Peng, Yuqi & Wang, Yujie & Hu, Fengpei, 2026. "Concern for others' perceptions of fairness reduces variety-seeking behavior when choosing for multiple others," Journal of Retailing and Consumer Services, Elsevier, vol. 89(PA).
  7. Mantrala, Murali K. & Levy, Michael & Kahn, Barbara E. & Fox, Edward J. & Gaidarev, Peter & Dankworth, Bill & Shah, Denish, 2009. "Why is Assortment Planning so Difficult for Retailers? A Framework and Research Agenda," Journal of Retailing, Elsevier, vol. 85(1), pages 71-83.
  8. Arentze, T.A. & Timmermans, H.J.P., 2005. "Information gain, novelty seeking and travel: a model of dynamic activity-travel behavior under conditions of uncertainty," Transportation Research Part A: Policy and Practice, Elsevier, vol. 39(2-3), pages 125-145.
  9. Wang, Xia & Sun, Luping & Keh, Hean Tat, 2013. "Consumer responses to variety in product bundles: The moderating role of evaluation mode," International Journal of Research in Marketing, Elsevier, vol. 30(4), pages 335-342.
  10. Vakeel, Khadija Ali & Fudurić, Morana & Malthouse, Edward C., 2021. "Extending variety seeking to multi-sided platforms: Impact of new retailer listing," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
  11. Sit, Kokho Jason & Ballantyne, Erica E.F. & Gorst, Jonathan, 2022. "Profiling shoppers’ coping behaviours during a pandemic crisis: A regulatory focus perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
  12. Harper Roehm & Michelle Roehm, 2004. "Variety-Seeking and Time of Day: Why Leader Brands Hope Young Adults Shop in the Afternoon, but Follower Brands Hope for Morning," Marketing Letters, Springer, vol. 15(4), pages 213-221, December.
  13. Du, Jiangang & Song, Binbin & Wang, Xiaoqin & Wu, Zhangjian, 2024. "Busyness and diverse choice: How perceived busyness shapes consumer’s preference for variety seeking," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
  14. Pankaj Kumar & Swanand J. Deodhar & Srilata Zaheer, 2023. "Cognitive sources of liability of foreignness in crowdsourcing creative work," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 54(4), pages 686-716, June.
  15. Larson, Ronald B., 2005. "Making Category Management More Practical," Journal of Food Distribution Research, Food Distribution Research Society, vol. 36(01), pages 1-5, March.
  16. Jordan Etkin & Cassie Mogilner, 2016. "Does Variety Among Activities Increase Happiness?," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 43(2), pages 210-229.
  17. Joo-Eon Jeon & Eun Mi Lee, 2020. "The Effect of Sensory Satiety on Perceived Benefits: The Case of Aesthetic Consumption in South Korea," Sustainability, MDPI, vol. 12(20), pages 1-15, October.
  18. Leff Bonney & Christopher R. Plouffe & Michael Brady, 2016. "Investigations of sales representatives’ valuation of options," Journal of the Academy of Marketing Science, Springer, vol. 44(2), pages 135-150, March.
  19. Christopher K. Hsee & Yuval Rottenstreich & Alois Stutzer, 2012. "Suboptimal choices and the need for experienced individual well-being in economic analysis," International Journal of Happiness and Development, Inderscience Enterprises Ltd, vol. 1(1), pages 63-85.
  20. Miljkovic, Dragan, 2005. "Rational choice and irrational individuals or simply an irrational theory: A critical review of the hypothesis of perfect rationality," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 34(5), pages 621-634, October.
  21. Khondaker Sazzadul Karim & Mohammad Ekramol Islam & Abdullah Mohammed Ibrahim & Shin-Hung Pan & Md. Mominur Rahman, 2023. "Online Marketing Trends and Purchasing Intent Advances in Customer Satisfaction through PLS-SEM and ANN Approach," Advances in Decision Sciences, Asia University, Taiwan, vol. 27(4), pages 24-54, December.
  22. Manel Baucells & Rakesh K. Sarin, 2007. "Satiation in Discounted Utility," Operations Research, INFORMS, vol. 55(1), pages 170-181, February.
  23. Shane Frederick & George Loewenstein, 2008. "Conflicting motives in evaluations of sequences," Journal of Risk and Uncertainty, Springer, vol. 37(2), pages 221-235, December.
  24. Robert Zeithammer & Raphael Thomadsen, 2013. "Vertical Differentiation with Variety-Seeking Consumers," Management Science, INFORMS, vol. 59(2), pages 390-401, August.
  25. Stan Miles & Peter Smoczynski, 2016. "Optimal Intertemporal Consumption and Involuntary Memories of Consumption," Australian Economic Papers, Wiley Blackwell, vol. 55(3), pages 251-273, September.
  26. Martenson, Rita, 2018. "Curiosity motivated vacation destination choice in a reward and variety-seeking perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 41(C), pages 70-78.
  27. P. B. Seetharaman & Hai Che, 2009. "Price Competition in Markets with Consumer Variety Seeking," Marketing Science, INFORMS, vol. 28(3), pages 516-525, 05-06.
  28. Robert J. Meyer & Shenghui Zhao & Jin K. Han, 2008. "Biases in Valuation vs. Usage of Innovative Product Features," Marketing Science, INFORMS, vol. 27(6), pages 1083-1096, 11-12.
  29. Song Yoon & Kwanho Suk & Seon Lee & Eun Park, 2011. "To seek variety or uniformity: The role of culture in consumers’ choice in a group setting," Marketing Letters, Springer, vol. 22(1), pages 49-64, March.
  30. Sara Javed & Md. Salamun Rashidin & Mingxia Zhu & Zhexiao Xu & Wang Jian & Siming Zuo, 2021. "Combined Effects of Drivers and Impact of Customer Satisfaction on Brand Loyalty: The Contingent Effect of Social Trust," SAGE Open, , vol. 11(1), pages 21582440211, March.
  31. Shavitt, Sharon & Barnes, Aaron J., 2020. "Culture and the Consumer Journey," Journal of Retailing, Elsevier, vol. 96(1), pages 40-54.
  32. Handy, Susan & Weston, Lisa & Mokhtarian, Patricia L., 2005. "Driving by choice or necessity?," Transportation Research Part A: Policy and Practice, Elsevier, vol. 39(2-3), pages 183-203.
  33. Lieberman, Alicea & Amir, On & Carmon, Ziv, 2023. "The entrenchment effect: Why people persist with less-preferred behaviors," Organizational Behavior and Human Decision Processes, Elsevier, vol. 178(C).
  34. Smith, Aaron C.T. & Stewart, Bob, 2010. "The special features of sport: A critical revisit," Sport Management Review, Elsevier, vol. 13(1), pages 1-13, February.
  35. Cammy Crolic & Chris Janiszewski, 2016. "Hedonic Escalation: When Food Just Tastes Better and Better," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 43(3), pages 388-406.
  36. Jürgen Neumann, 2021. "When Biased Ratings Benefit the Consumer - An Economic Analysis of Online Ratings in Markets with Variety-Seeking Consumers," Working Papers Dissertations 77, Paderborn University, Faculty of Business Administration and Economics.
  37. Fernandes, Daniel, 2013. "The 1/N Rule revisited: Heterogeneity in the naïve diversification bias," International Journal of Research in Marketing, Elsevier, vol. 30(3), pages 310-313.
  38. Katherine Burson & David Faro & Yuval Rottenstreich, 2013. "Multiple-Unit Holdings Yield Attenuated Endowment Effects," Management Science, INFORMS, vol. 59(3), pages 545-555, November.
  39. Francesca Gino & Gary Pisano, 2008. "Toward a Theory of Behavioral Operations," Manufacturing & Service Operations Management, INFORMS, vol. 10(4), pages 676-691, March.
  40. Haipeng (Allan) Chen & Akshay R. Rao, 2002. "Close Encounters of Two Kinds: False Alarms and Dashed Hopes," Marketing Science, INFORMS, vol. 21(2), pages 178-196, August.
  41. Spassova, Gerri & Isen, Alice M., 2013. "Positive affect moderates the impact of assortment size on choice satisfaction," Journal of Retailing, Elsevier, vol. 89(4), pages 397-408.
  42. Bejarano Loor, Andres & Chen, Lijun Angelia & Thornsbury, Suzanne & Dutt, Manjul, 2025. "Bridging Demand and Supply of Specialty Crop Diversification: Exploring Market Potential of Finger Limes," 2025 AAEA & WAEA Joint Annual Meeting, July 27-29, 2025, Denver, CO 361153, Agricultural and Applied Economics Association.
  43. Hannes Datta & George Knox & Bart J. Bronnenberg, 2018. "Changing Their Tune: How Consumers’ Adoption of Online Streaming Affects Music Consumption and Discovery," Marketing Science, INFORMS, vol. 37(1), pages 5-21, January.
  44. Munro, Alistair, 2003. "Public Goods and Private Wants: A Psychological Approach to Government Spending, Simon Kemp, Cheltenham, UK, Edward Elgar, 2002, p. 208, ISBN 1 84064 973 9, 49.95 Pounds, hardback," Journal of Economic Psychology, Elsevier, vol. 24(6), pages 785-787, December.
  45. Ann Forsyth & Mary Hearst & J. Michael Oakes & Kathryn H. Schmitz, 2008. "Design and Destinations: Factors Influencing Walking and Total Physical Activity," Urban Studies, Urban Studies Journal Limited, vol. 45(9), pages 1973-1996, August.
  46. Gu, Yangjie & Wu, Yuechen, 2023. "Highlighting supply-abundance increases attraction to small-assortment retailers," Journal of Retailing, Elsevier, vol. 99(3), pages 420-439.
  47. Rai Dipankar & Lin Chien-Wei (Wilson) & Ierlan Magdoleen T., 2016. "The Influence of Scheduling Style on Assortment Size," Management & Marketing, Sciendo, vol. 11(4), pages 553-565, December.
  48. Mahdi Mahmoudzadeh & Aadhaar Chaturvedi, 2024. "A Behavioral Model of Responsible Sourcing in Supply Chains: The Role of Dual-Sourcing Bias," Decision Analysis, INFORMS, vol. 21(4), pages 196-214, December.
  49. Dholakia, Utpal M. & Kahn, Barbara E. & Reeves, Randy & Rindfleisch, Aric & Stewart, David & Taylor, Earl, 2010. "Consumer Behavior in a Multichannel, Multimedia Retailing Environment," Journal of Interactive Marketing, Elsevier, vol. 24(2), pages 86-95.
  50. Ximena Garcia-Rada & Mary Steffel & Elanor F Williams & Michael I Norton, 2022. "Consumers Value Effort over Ease When Caring for Close Others [Inclusion of Other in the Self Scale and the Structure of Interpersonal Closeness]," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 48(6), pages 970-990.
  51. Manel Baucells & Rakesh K. Sarin, 2013. "Determinants of Experienced Utility: Laws and Implications," Decision Analysis, INFORMS, vol. 10(2), pages 135-151, June.
  52. Burbidge, Shaunna K & Goulias, Konstadinos G., 2008. "Active Travel Behavior," University of California Transportation Center, Working Papers qt8hb09563, University of California Transportation Center.
  53. Luc Wathieu, 2004. "Consumer Habituation," Management Science, INFORMS, vol. 50(5), pages 587-596, May.
  54. Ratner, Rebecca K. & Herbst, Kenneth C., 2005. "When good decisions have bad outcomes: The impact of affect on switching behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 96(1), pages 23-37, January.
  55. Wang, Wangshuai & Raghunathan, Rajagopal & Gauri, Dinesh K., 2022. "Powerlessness, variety-seeking, and the mediating role of need for autonomy," Journal of Retailing, Elsevier, vol. 98(4), pages 706-723.
  56. Jung Youn Lee & Joonhyuk Yang & Eric T. Anderson, 2025. "Using Grocery Data for Credit Decisions," Management Science, INFORMS, vol. 71(4), pages 2753-2777, April.
  57. Fei, Xianzheng & Ke, Weilin & Wang, Haiyan, 2025. "The cross-domain effect of perceived homogenization of social media content on consumer impatience," Journal of Business Research, Elsevier, vol. 201(C).
  58. Chutian Wang & Bo Zhou & Yogesh V. Joshi, 2024. "Endogenous Consumption and Metered Paywalls," Marketing Science, INFORMS, vol. 43(1), pages 158-177, January.
  59. Huang, Zhongqiang (Tak) & Kwong, Jessica Y.Y., 2016. "Illusion of variety: Lower readability enhances perceived variety," International Journal of Research in Marketing, Elsevier, vol. 33(3), pages 674-687.
  60. Manel Baucells & Lin Zhao, 2020. "Everything in Moderation: Foundations and Applications of the Satiation Model," Management Science, INFORMS, vol. 66(12), pages 5701-5719, December.
  61. Morgan Ward & Joseph Goodman & Julie Irwin, 2014. "The same old song: The power of familiarity in music choice," Marketing Letters, Springer, vol. 25(1), pages 1-11, March.
  62. Murray, Scott D. & Jin, Hyun Seung & Martin, Brett A.S., 2022. "The role of shopping orientation in variety-seeking behaviour," Journal of Business Research, Elsevier, vol. 145(C), pages 188-197.
  63. Lawson, Stephanie J. & Gleim, Mark R. & Perren, Rebeca & Hwang, Jiyoung, 2016. "Freedom from ownership: An exploration of access-based consumption," Journal of Business Research, Elsevier, vol. 69(8), pages 2615-2623.
  64. Minardi, Stefania & Savochkin, Andrei, 2024. "Time for memorable consumption," Games and Economic Behavior, Elsevier, vol. 148(C), pages 296-322.
  65. Ho, Edward & Kowatsch, Tobias & Ilic, Alexander, 2014. "The Sales Velocity Effect on Retailing," Journal of Interactive Marketing, Elsevier, vol. 28(4), pages 237-256.
  66. Joaquin Gómez-Miñambres & Eric Schniter, 2017. "Emotions and Behavior Regulation in Decision Dilemmas," Games, MDPI, vol. 8(2), pages 1-25, May.
  67. Lord, Kenneth R. & Putrevu, Sanjay & Shi, Yi Zheng, 2008. "Cultural influences on cross-border vacationing," Journal of Business Research, Elsevier, vol. 61(3), pages 183-190, March.
  68. Nikolova, Milena S. & Hassan, Salah S., 2013. "Nation branding effects on retrospective global evaluation of past travel experiences," Journal of Business Research, Elsevier, vol. 66(6), pages 752-758.
  69. Kim, Jungkeun, 2020. "Impact of the perceived threat of COVID-19 on variety-seeking," Australasian marketing journal, Elsevier, vol. 28(3), pages 108-116.
  70. John Sedgwick & Michael Pokorny, 2010. "Consumers as risk takers: Evidence from the film industry during the 1930s," Business History, Taylor & Francis Journals, vol. 52(1), pages 74-99.
  71. Do-Hyung Park, 2019. "Virtuality Changes Consumer Preference: The Effect of Transaction Virtuality as Psychological Distance on Consumer Purchase Behavior," Sustainability, MDPI, vol. 11(23), pages 1-16, November.
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  74. repec:plo:pone00:0222797 is not listed on IDEAS
  75. Seon Hee Kim & Se Ran Yoo & Hyeon Mo Jeon, 2022. "The role of experiential value, novelty, and satisfaction in robot barista coffee shop in South Korea: COVID-19 crisis and beyond," Service Business, Springer;Pan-Pacific Business Association, vol. 16(3), pages 771-790, September.
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