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Uninformative Advertising as an Invitation to Search

Citations

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Cited by:

  1. Brett R Gordon & Kinshuk Jerath & Zsolt Katona & Sridhar Narayanan & Jiwoong Shin & Kenneth C Wilbur, 2019. "Inefficiencies in Digital Advertising Markets," Papers 1912.09012, arXiv.org, revised Feb 2020.
  2. Yuetao Gao & Yue Wu, 2023. "Regulating Probabilistic Selling of Counterfeits," Management Science, INFORMS, vol. 69(8), pages 4498-4517, August.
  3. Liang Guo, 2021. "Partial Unraveling and Strategic Contract Timing," Management Science, INFORMS, vol. 67(12), pages 7719-7736, December.
  4. Dina Mayzlin & Yaniv Dover & Judith Chevalier, 2014. "Promotional Reviews: An Empirical Investigation of Online Review Manipulation," American Economic Review, American Economic Association, vol. 104(8), pages 2421-2455, August.
  5. Wang, Ruibing & Wang, Qiao & Chiang, Wei-yu Kevin, 2024. "Optimal promotional mix and pricing when faced with uncertain product value," European Journal of Operational Research, Elsevier, vol. 313(2), pages 637-651.
  6. Stylianos Despotakis & Isa Hafalir & R. Ravi & Amin Sayedi, 2017. "Expertise in Online Markets," Management Science, INFORMS, vol. 63(11), pages 3895-3910, November.
  7. Yue Wu & Esther Gal-Or & Tansev Geylani, 2022. "Regulating Native Advertising," Management Science, INFORMS, vol. 68(11), pages 8045-8061, November.
  8. Archishman Chakraborty & Rick Harbaugh, 2014. "Persuasive Puffery," Marketing Science, INFORMS, vol. 33(3), pages 382-400, May.
    • Archishman Chakraborty & Rick Harbaugh, 2012. "Persuasive Puffery," Working Papers 2012-05, Indiana University, Kelley School of Business, Department of Business Economics and Public Policy.
  9. Song Lin, 2024. "Media Formats of Advertising," Marketing Science, INFORMS, vol. 43(5), pages 1031-1051, September.
  10. Stylianos Despotakis & Jungju Yu, 2023. "Multidimensional Targeting and Consumer Response," Management Science, INFORMS, vol. 69(8), pages 4518-4540, August.
  11. Vilma Todri, 2022. "Frontiers: The Impact of Ad-Blockers on Online Consumer Behavior," Marketing Science, INFORMS, vol. 41(1), pages 7-18, January.
  12. Alexandre de Cornière, 2016. "Search Advertising," American Economic Journal: Microeconomics, American Economic Association, vol. 8(3), pages 156-188, August.
  13. Mohsen Foroughifar & David Soberman, 2021. "Is More Precise Word of Mouth Better for a High Quality Firm? ... Not Always," Papers 2105.01040, arXiv.org, revised Apr 2022.
  14. Meijian Yang & Enjun Xia & Yang Yang, 2023. "Deterring Sellers’ Cheap Talk Actions via Online Rating Schemes," Mathematics, MDPI, vol. 11(6), pages 1-16, March.
  15. Yang, Yupin & Lu, Qiang (Steven) & Tang, Guanting & Pei, Jian, 2015. "The Impact of Market Competition on Search Advertising," Journal of Interactive Marketing, Elsevier, vol. 30(C), pages 46-55.
  16. Baojun Jiang & Bicheng Yang, 2019. "Quality and Pricing Decisions in a Market with Consumer Information Sharing," Management Science, INFORMS, vol. 65(1), pages 272-285, January.
  17. Amit Pazgal & David Soberman & Raphael Thomadsen, 2022. "Consumer informedness: A key driver of differentiation," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 31(2), pages 356-368, April.
  18. Bikram Ghosh & Michael R. Galbreth, 2013. "The Impact of Consumer Attentiveness and Search Costs on Firm Quality Disclosure: A Competitive Analysis," Management Science, INFORMS, vol. 59(11), pages 2604-2621, November.
  19. Eric Schmidbauer, 2016. "New and Improved?," Working Papers 2016-02, University of Central Florida, Department of Economics.
  20. Yue Wu & Tansev Geylani, 2020. "Regulating Deceptive Advertising: False Claims and Skeptical Consumers," Marketing Science, INFORMS, vol. 39(4), pages 788-806, July.
  21. Pedro M. Gardete & Yakov Bart, 2018. "Tailored Cheap Talk: The Effects of Privacy Policy on Ad Content and Market Outcomes," Marketing Science, INFORMS, vol. 37(5), pages 733-752, September.
  22. Roberto Burguet & Vaiva Petrikaitė, 2023. "Targeted advertising and costly consumer search," Economic Inquiry, Western Economic Association International, vol. 61(2), pages 430-450, April.
  23. Fernando Branco & Monic Sun & J. Miguel Villas-Boas, 2016. "Too Much Information? Information Provision and Search Costs," Marketing Science, INFORMS, vol. 35(4), pages 605-618, July.
  24. Marilyn Pease, 2023. "Shopping for Information: Implications of Consumer Learning for Optimal Pricing and Product Design," Journal of Industrial Economics, Wiley Blackwell, vol. 71(3), pages 883-923, September.
  25. Fei Sun & Hui Yang & Jing Chen & Fa Wang, 2023. "Disclosure of quality preference-revealing information in a supply chain with competitive products," Annals of Operations Research, Springer, vol. 329(1), pages 689-715, October.
  26. Randall Lewis & Dan Nguyen, 2015. "Display advertising’s competitive spillovers to consumer search," Quantitative Marketing and Economics (QME), Springer, vol. 13(2), pages 93-115, June.
  27. Jungju Yu, 2021. "A Model of Brand Architecture Choice: A House of Brands vs. A Branded House," Marketing Science, INFORMS, vol. 40(1), pages 147-167, January.
  28. Liang Guo & Yue Wu, 2016. "Consumer deliberation and quality signaling," Quantitative Marketing and Economics (QME), Springer, vol. 14(3), pages 233-269, September.
  29. Ziwei Cong & Ying Zhao & Zilei Zhang, 2025. "Understanding Users’ Content Contribution Behavior When Knowledge Can Be Priced," Marketing Science, INFORMS, vol. 44(3), pages 655-670, May.
  30. Liang Guo, 2020. "Upstream Exploitation and Strategic Disclosure," Marketing Science, INFORMS, vol. 39(5), pages 923-938, September.
  31. Yuxin Chen & Jinzhao Du & Ying Lei, 2025. "The Interactions of Customer Reviews and Price and Their Dual Roles in Conveying Quality Information," Marketing Science, INFORMS, vol. 44(1), pages 155-175, January.
  32. Soberman, David A. & Xiang, Yi, 2022. "Designing the content of advertising in a differentiated market," International Journal of Research in Marketing, Elsevier, vol. 39(1), pages 190-211.
  33. Jiwoong Shin & Jungju Yu, 2021. "Targeted Advertising and Consumer Inference," Marketing Science, INFORMS, vol. 40(5), pages 900-922, September.
  34. Frederick Dongchuhl Oh & Junghum Park, 2019. "Potential competition and quality disclosure," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 28(4), pages 614-630, November.
  35. Xu Guan & Huan Cao & Krista J. Li & Yucheng Ding, 2025. "Product Safety and Liability with Deceptive Advertising and Moral Hazard," Marketing Science, INFORMS, vol. 44(2), pages 287-305, March.
  36. Coby Morvinski & On Amir & Eitan Muller, 2017. "“Ten Million Readers Can’t Be Wrong!,” or Can They? On the Role of Information About Adoption Stock in New Product Trial," Marketing Science, INFORMS, vol. 36(2), pages 290-300, March.
  37. Bilancini, Ennio & Boncinelli, Leonardo, 2018. "Signaling to analogical reasoners who can acquire costly information," Games and Economic Behavior, Elsevier, vol. 110(C), pages 50-57.
  38. Monic Sun & Rajeev K. Tyagi, 2020. "Product Fit Uncertainty and Information Provision in a Distribution Channel," Production and Operations Management, Production and Operations Management Society, vol. 29(10), pages 2381-2402, October.
  39. Yi Zhu & Anthony Dukes, 2017. "Prominent Attributes Under Limited Attention," Marketing Science, INFORMS, vol. 36(5), pages 683-698, September.
  40. Yan Lu & Debanjan Mitra & David Musto & Sugata Ray, 2020. "Can Brands Circumvent Marketing Regulations? Exploiting Umbrella Branding in Financial Markets," Marketing Science, INFORMS, vol. 39(1), pages 71-91, January.
  41. Honka, Elisabeth & Seiler, Stephan & Ursu, Raluca, 2024. "Consumer search: What can we learn from pre-purchase data?," Journal of Retailing, Elsevier, vol. 100(1), pages 114-129.
  42. Raluca Mihaela Ursu & Andrey Simonov & Eunkyung An, 2025. "Online Advertising as Passive Search," Management Science, INFORMS, vol. 71(2), pages 1050-1073, February.
  43. Liang Guo, 2022. "Strategic Communication Before Price Haggling: A Tale of Two Orientations," Marketing Science, INFORMS, vol. 41(5), pages 922-940, September.
  44. Koushyar Rajavi & Donald R. Lehmann & Kevin Lane Keller & Alireza Golmohammadi, 2023. "Ad expenditures and perceived quality: a replication and extension," Marketing Letters, Springer, vol. 34(1), pages 161-169, March.
  45. Zheyin (Jane) Gu & Ying Xie, 2013. "Facilitating Fit Revelation in the Competitive Market," Management Science, INFORMS, vol. 59(5), pages 1196-1212, May.
  46. Tingting Nian & Arun Sundararajan, 2022. "Social Media Marketing, Quality Signaling, and the Goldilocks Principle," Information Systems Research, INFORMS, vol. 33(2), pages 540-556, June.
  47. Helmut Bester & Matthias Lang & Jianpei Li, 2021. "Signaling versus Auditing," RAND Journal of Economics, RAND Corporation, vol. 52(4), pages 859-883, December.
  48. Suzuki, Toru, 2016. "Reminder game: Indirectness in persuasion," Games and Economic Behavior, Elsevier, vol. 100(C), pages 240-256.
  49. Li, Zhiyong & Zhang, Haiyang & Yu, Mei & Wang, Hairan, 2019. "Too long to be true in the description? Evidence from a Peer-to-Peer platform in China," Research in International Business and Finance, Elsevier, vol. 50(C), pages 246-251.
  50. Yuanfang Lin & Amit Pazgal, 2016. "Hide Supremacy or Admit Inferiority—Market Entry Strategies in Response to Consumer Informational Needs," Customer Needs and Solutions, Springer;Institute for Sustainable Innovation and Growth (iSIG), vol. 3(2), pages 94-103, June.
  51. Jaesoo Kim & Dongsoo Shin, 2016. "Price Discrimination with Demarketing," Journal of Industrial Economics, Wiley Blackwell, vol. 64(4), pages 773-807, December.
  52. Jiwoong Shin & Chi-Ying Wang, 2024. "The Role of Messenger in Advertising Content: Bayesian Persuasion Perspective," Marketing Science, INFORMS, vol. 43(4), pages 840-862, July.
  53. Bikram P. Ghosh & Michael R. Galbreth, 2023. "Effect of search cost in the presence of search deterring informative advertising," Quantitative Marketing and Economics (QME), Springer, vol. 21(3), pages 357-379, September.
  54. Andreas Kraft & Raghunath Singh Rao, 2025. "Signaling quality via demand lockout," Quantitative Marketing and Economics (QME), Springer, vol. 23(1), pages 1-44, March.
  55. Deepa Chandrasekaran & Raji Srinivasan & Debika Sihi, 2018. "Effects of offline ad content on online brand search: insights from super bowl advertising," Journal of the Academy of Marketing Science, Springer, vol. 46(3), pages 403-430, May.
  56. Wang, Fa & Chen, Jing & Yang, Hui & Yu, Bo, 2022. "Supplier selection with information disclosure in the presence of uninformed consumers," International Journal of Production Economics, Elsevier, vol. 243(C).
  57. Niam Yaraghi & Darrell M West & Ram D Gopal & Ram Ramesh, 2020. "(How) did attack advertisements increase Affordable Care Act enrollments?," PLOS ONE, Public Library of Science, vol. 15(2), pages 1-20, February.
  58. Yi Qian & Qiang Gong & Yuxin Chen, 2013. "Untangling Searchable and Experiential Quality Responses to Counterfeits," NBER Working Papers 18784, National Bureau of Economic Research, Inc.
  59. Yuelong, Zeng & Jingwen, Liu & Wenting, Feng, 2025. "Integrating high and low-status signals in product design: Effects on luxury brand preference," Journal of Business Research, Elsevier, vol. 198(C).
  60. Ganesh Iyer & Zemin (Zachary) Zhong, 2022. "Pushing Notifications as Dynamic Information Design," Marketing Science, INFORMS, vol. 41(1), pages 51-72, January.
  61. Ganesh Iyer & Shubhranshu Singh, 2022. "Persuasion Contest: Disclosing Own and Rival Information," Marketing Science, INFORMS, vol. 41(4), pages 682-709, July.
  62. Tinglong Dai & Shubhranshu Singh, 2025. "Overdiagnosis and Undertesting for Infectious Diseases," Marketing Science, INFORMS, vol. 44(2), pages 353-373, March.
  63. Onesun Steve Yoo & Rakesh Sarin, 2018. "Consumer Choice and Market Outcomes Under Ambiguity in Product Quality," Marketing Science, INFORMS, vol. 37(3), pages 445-468, May.
  64. Yunfei (Jesse) Yao, 2025. "Reputation for Privacy," Marketing Science, INFORMS, vol. 44(5), pages 1145-1162, September.
  65. Dmitri Kuksov & Ron Shachar & Kangkang Wang, 2013. "Advertising and Consumers' Communications," Marketing Science, INFORMS, vol. 32(2), pages 294-309, March.
  66. Michelle Y. Lu & Jiwoong Shin, 2018. "A Model of Two-Sided Costly Communication for Building New Product Category Demand," Marketing Science, INFORMS, vol. 37(3), pages 382-402, May.
  67. Qiaowei Shen & J. Miguel Villas-Boas, 2018. "Behavior-Based Advertising," Management Science, INFORMS, vol. 64(5), pages 2047-2064, May.
  68. Caldieraro, Fabio & Cunha, Marcus, 2022. "Consumers’ response to weak unique selling propositions: Implications for optimal product recommendation strategy," International Journal of Research in Marketing, Elsevier, vol. 39(3), pages 724-744.
  69. Z. Eddie Ning & Jiwoong Shin & Jungju Yu, 2025. "Targeted Advertising as Implicit Recommendation: Strategic Mistargeting and Personal Data Opt-out," Marketing Science, INFORMS, vol. 44(2), pages 390-410, March.
  70. Fershtman, Chaim & Fishman, Arthur & Zhou, Jidong, 2018. "Search and categorization," International Journal of Industrial Organization, Elsevier, vol. 57(C), pages 225-254.
  71. Ivan A. Guitart & Guillaume Hervet & Sarah Gelper, 2020. "Competitive advertising strategies for programmatic television," Journal of the Academy of Marketing Science, Springer, vol. 48(4), pages 753-775, July.
  72. Figueroa, Nicolás & Guadalupi, Carla, 2021. "Testing the sender: When signaling is not enough," Journal of Economic Theory, Elsevier, vol. 197(C).
  73. Liang Guo, 2025. "Designing Information to Engage Customers," Management Science, INFORMS, vol. 71(10), pages 8169-8187, October.
  74. Dokyun Lee & Kartik Hosanagar & Harikesh S. Nair, 2018. "Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook," Management Science, INFORMS, vol. 64(11), pages 5105-5131, November.
  75. Alexandre de Corniere, 2013. "Search Advertising," Economics Series Working Papers 649, University of Oxford, Department of Economics.
  76. Yogesh V. Joshi & Andres Musalem, 2021. "When Consumers Learn, Money Burns: Signaling Quality via Advertising with Observational Learning and Word of Mouth," Marketing Science, INFORMS, vol. 40(1), pages 168-188, January.
  77. Ishita Chakraborty & Joyee Deb & Aniko Oery, 2020. "When Do Consumers Talk?," Cowles Foundation Discussion Papers 2254, Cowles Foundation for Research in Economics, Yale University.
  78. Kim, Jooyoung & Lee, Kyu Hyung & Kim, Jaemin, 2023. "Linking blockchain technology and digital advertising: How blockchain technology can enhance digital advertising to be more effective, efficient, and trustworthy," Journal of Business Research, Elsevier, vol. 160(C).
  79. Yi Qian & Qiang Gong & Yuxin Chen, 2015. "Untangling Searchable and Experiential Quality Responses to Counterfeits," Marketing Science, INFORMS, vol. 34(4), pages 522-538, July.
  80. Tommaso Bondi & Omid Rafieian & Yunfei (Jesse) Yao, 2026. "Privacy and Polarization: An Inference-Based Framework," Management Science, INFORMS, vol. 72(2), pages 1389-1409, February.
  81. Yuxin Chen & Qihong Liu, 2022. "Signaling Through Advertising When an Ad Can Be Blocked," Marketing Science, INFORMS, vol. 41(1), pages 166-187, January.
  82. Nathan M. Fong, 2017. "How Targeting Affects Customer Search: A Field Experiment," Management Science, INFORMS, vol. 63(7), pages 2353-2364, July.
  83. Anthony Dukes & Qihong Liu, 2024. "The Consumption of Advertising in the Digital Age: Attention and Ad Content," Management Science, INFORMS, vol. 70(4), pages 2086-2106, April.
  84. Schmidbauer, Eric & Lubensky, Dmitry, 2018. "New and improved?," International Journal of Industrial Organization, Elsevier, vol. 56(C), pages 26-48.
  85. Baojun Jiang & Jian Ni & Kannan Srinivasan, 2014. "Signaling Through Pricing by Service Providers with Social Preferences," Marketing Science, INFORMS, vol. 33(5), pages 641-654, September.
  86. Wooyong Jo & Hyejeong Kim & Jeonghye Choi, 2025. "A picture’s worth a thousand shares: An empirical analysis of logo sizes in social media posts and their impact on content virality," Marketing Letters, Springer, vol. 36(2), pages 243-257, June.
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  88. Ivan Guitart & Stefan Stremersch, 2021. "The impact of informational and emotional television ad content on online search and sales," Post-Print hal-03193729, HAL.
  89. Jingyan Li & Quan Zheng & Shichang Li & Jie Wu & Duo Shi, 2026. "Ad Blockers and Ad Quality," Manufacturing & Service Operations Management, INFORMS, vol. 28(1), pages 153-171, January.
  90. Preyas S. Desai & Devavrat Purohit & Bo Zhou, 2018. "Allowing Consumers to Bundle Themselves: The Profitability of Family Plans," Marketing Science, INFORMS, vol. 37(6), pages 953-969, November.
  91. Ivan A. Guitart & Guillaume Hervet, 2025. "Exploring the interaction between television and branded search advertising: Implications for real-time syncing strategies," Journal of the Academy of Marketing Science, Springer, vol. 53(6), pages 1692-1714, December.
  92. T. Tony Ke & Song Lin, 2020. "Informational Complementarity," Management Science, INFORMS, vol. 66(8), pages 3699-3716, August.
  93. Pedro M. Gardete & Liang Guo, 2021. "Prepurchase Information Acquisition and Credible Advertising," Management Science, INFORMS, vol. 67(3), pages 1696-1717, March.
  94. T. Tony Ke & Jiwoong Shin & Jungju Yu, 2023. "A Model of Product Portfolio Design: Guiding Consumer Search Through Brand Positioning," Marketing Science, INFORMS, vol. 42(6), pages 1101-1124, November.
  95. Pedro M. Gardete, 2013. "Cheap-Talk Advertising and Misrepresentation in Vertically Differentiated Markets," Marketing Science, INFORMS, vol. 32(4), pages 609-621, July.
  96. Harbaugh, Richmond & To, Theodore, 2020. "False modesty: When disclosing good news looks bad," Journal of Mathematical Economics, Elsevier, vol. 87(C), pages 43-55.
  97. Harutyunyan, Mushegh & Jiang, Baojun, 2017. "Strategic Implications of Keeping Product Value Secret from Competitor’s Customers," Journal of Retailing, Elsevier, vol. 93(3), pages 382-399.
  98. Zhe Yuan & AJ Yuan Chen & Yitong Wang & Tianshu Sun, 2025. "How Recommendation Affects Customer Search: A Field Experiment," Information Systems Research, INFORMS, vol. 36(1), pages 84-106, March.
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