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Energy demand management and social norms – the case study in Poland


  • Bernadeta Gołębiowska

    () (Faculty of Economic Sciences, University of Warsaw)

  • Anna Bartczak

    (Faculty of Economic Sciences, University of Warsaw)

  • Mikołaj Czajkowski

    (Faculty of Economic Sciences, University of Warsaw)


The study aims to investigate the impact of social norms and the financial motivation on the disutility of Polish households from energy management. We analyzed consumers’ preferences for the new Demand-Side Management (DSM) programs. We applied a choice experiment (CE) framework for various electricity contracts that implied external control of electricity usage. Based on the hybrid model, we proved that people with higher descriptive social norms about electricity consumption are less sensitive to the level of compensation and more responsive to the number of blackouts. People who stated they would sign the contract because of the financial reasons are less sensitive to the external control of electricity consumption. They are less inclined towards the status quo option. Poland’s energy policy focuses on energy efficiency, and reduction of greenhouse gas emissions. This study may contribute to understanding the decisions of households and provide insights into the DSM option in Poland.

Suggested Citation

  • Bernadeta Gołębiowska & Anna Bartczak & Mikołaj Czajkowski, 2020. "Energy demand management and social norms – the case study in Poland," Working Papers 2020-25, Faculty of Economic Sciences, University of Warsaw.
  • Handle: RePEc:war:wpaper:2020-25

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    References listed on IDEAS

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    More about this item


    choice experiment; demand-side management; electricity; social norms; willingness to accept;

    JEL classification:

    • C25 - Mathematical and Quantitative Methods - - Single Equation Models; Single Variables - - - Discrete Regression and Qualitative Choice Models; Discrete Regressors; Proportions; Probabilities
    • D19 - Microeconomics - - Household Behavior - - - Other
    • D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making
    • Q41 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Energy - - - Demand and Supply; Prices
    • Q48 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Energy - - - Government Policy

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