IDEAS home Printed from https://ideas.repec.org/a/eee/transa/v100y2017icp88-104.html
   My bibliography  Save this article

A stated choice experiment to measure the effect of informational and normative conformity in the preference for electric vehicles

Author

Listed:
  • Cherchi, Elisabetta

Abstract

This work aims to measure the effect of both informational and normative conformity in the preference for electric vehicles (EV) versus internal combustion vehicles (ICV). Differently from most of the literature in the field, measures of conformity are included as attributes inside a stated choice (SC) experiment, allowing a direct comparison of their effects with typical effects such as purchase price, range and fuel/electricity price. To measure informational conformity we set up an experiment where the same individual answers the choice tasks before and after he/she has received social information on three specific EV features: range, parking spaces reserved for EV and the need to change activity schedule if using an EV. Normative conformity was measured in terms of social adoption, social-signalling and injunctive norms. Social adoption and a pair of eyes to detect social-signalling were included as attributes in the stated choice experiment, while injunctive norms were measured using psychometric indicators. The SC experiment was also aimed at testing the effect of parking policy on the choice of EV. Hybrid choice models were estimated and a resampling technique was used to test the model sensitivity to the sample gathered. All social conformity effects tested are highly significant and their impact in the overall utility can be high enough to compensate also quite low driving range for EV (e.g. around 130km) or significant differences in purchase price (for example 1/3 higher for EV than ICV). We also found that parking price and the number of slots reserved for EV can be effective in boosting the demand for EV, but a combination of parking policies is needed because each measure alone does not have a sufficient impact to compensate major differences in the characteristics between EV and ICV.

Suggested Citation

  • Cherchi, Elisabetta, 2017. "A stated choice experiment to measure the effect of informational and normative conformity in the preference for electric vehicles," Transportation Research Part A: Policy and Practice, Elsevier, vol. 100(C), pages 88-104.
  • Handle: RePEc:eee:transa:v:100:y:2017:i:c:p:88-104
    DOI: 10.1016/j.tra.2017.04.009
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0965856416300970
    Download Restriction: Full text for ScienceDirect subscribers only

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Abou-Zeid, Maya & Ben-Akiva, Moshe, 2011. "The effect of social comparisons on commute well-being," Transportation Research Part A: Policy and Practice, Elsevier, vol. 45(4), pages 345-361, May.
    2. Anders Jensen & Elisabetta Cherchi & Juan Dios Ortúzar, 2014. "A long panel survey to elicit variation in preferences and attitudes in the choice of electric vehicles," Transportation, Springer, vol. 41(5), pages 973-993, September.
    3. Jonn Axsen & Kenneth S Kurani, 2012. "Interpersonal influence within car buyers' social networks: applying five perspectives to plug-in hybrid vehicle drivers," Environment and Planning A, Pion Ltd, London, vol. 44(5), pages 1047-1065, May.
    4. Antonio Páez & Darren M Scott, 2007. "Social influence on travel behavior: a simulation example of the decision to telecommute," Environment and Planning A, Pion Ltd, London, vol. 39(3), pages 647-665, March.
    5. Hoen, Anco & Koetse, Mark J., 2014. "A choice experiment on alternative fuel vehicle preferences of private car owners in the Netherlands," Transportation Research Part A: Policy and Practice, Elsevier, vol. 61(C), pages 199-215.
    6. Thomas Brudermann & Gregory Bartel & Thomas Fenzl & Sebastian Seebauer, 2015. "Eyes on social norms: A field study on an honor system for newspaper sale," Theory and Decision, Springer, vol. 79(2), pages 285-306, September.
    7. Melissa Bateson & Daniel Nettle & Gilbert Roberts, 2006. "Cues of being watched enhance cooperation in a real-world setting," Natural Field Experiments 00214, The Field Experiments Website.
    8. Sunitiyoso, Yos & Avineri, Erel & Chatterjee, Kiron, 2011. "The effect of social interactions on travel behaviour: An exploratory study using a laboratory experiment," Transportation Research Part A: Policy and Practice, Elsevier, vol. 45(4), pages 332-344, May.
    9. Walker, Joan L. & Ehlers, Emily & Banerjee, Ipsita & Dugundji, Elenna R., 2011. "Correcting for endogeneity in behavioral choice models with social influence variables," Transportation Research Part A: Policy and Practice, Elsevier, vol. 45(4), pages 362-374, May.
    10. Maness, Michael & Cirillo, Cinzia & Dugundji, Elenna R., 2015. "Generalized behavioral framework for choice models of social influence: Behavioral and data concerns in travel behavior," Journal of Transport Geography, Elsevier, vol. 46(C), pages 137-150.
    11. Jara-Díaz, Sergio R. & Videla, Jorge, 1989. "Detection of income effect in mode choice: Theory and application," Transportation Research Part B: Methodological, Elsevier, vol. 23(6), pages 393-400, December.
    12. Frank Goetzke & Tilmann Rave, 2015. "Automobile access, peer effects and happiness," Transportation, Springer, vol. 42(5), pages 791-805, September.
    13. repec:feb:natura:0059 is not listed on IDEAS
    14. Wilton, Robert D. & Páez, Antonio & Scott, Darren M., 2011. "Why do you care what other people think? A qualitative investigation of social influence and telecommuting," Transportation Research Part A: Policy and Practice, Elsevier, vol. 45(4), pages 269-282, May.
    15. Robert Cialdini, 2007. "Descriptive Social Norms as Underappreciated Sources of Social Control," Psychometrika, Springer;The Psychometric Society, vol. 72(2), pages 263-268, June.
    16. Dong Zhang & Jan-Dirk Schmöcker & Satoshi Fujii & Xiaoguang Yang, 2016. "Social norms and public transport usage: empirical study from Shanghai," Transportation, Springer, vol. 43(5), pages 869-888, September.
    17. Masashi Okushima, 2015. "Simulating social influences on sustainable mobility shifts for heterogeneous agents," Transportation, Springer, vol. 42(5), pages 827-855, September.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Giansoldati, Marco & Danielis, Romeo & Rotaris, Lucia & Scorrano, Mariangela, 2018. "The role of driving range in consumers' purchasing decision for electric cars in Italy," Energy, Elsevier, vol. 165(PA), pages 267-274.
    2. Kim, Ga-Eun & Kim, Ju-Hee & Yoo, Seung-Hoon, 2019. "South Korean consumers’ preferences for eco-friendly gasoline sedans: Results from a choice experiment survey," Transport Policy, Elsevier, vol. 77(C), pages 1-7.
    3. Jose J. Soto & Victor Cantillo & Julian Arellana, 2018. "Incentivizing alternative fuel vehicles: the influence of transport policies, attitudes and perceptions," Transportation, Springer, vol. 45(6), pages 1721-1753, November.
    4. Bergantino, Angela Stefania & Capozza, Claudia & Intini, Mario, 2018. "Empirical investigation of retail gasoline prices," Working Papers 18_4, SIET Società Italiana di Economia dei Trasporti e della Logistica.
    5. Kim, Ju-Hee & Kim, Hyo-Jin & Yoo, Seung-Hoon, 2019. "Willingness to pay for fuel-cell electric vehicles in South Korea," Energy, Elsevier, vol. 174(C), pages 497-502.
    6. Danielis, Romeo & Scorrano, Mariangela & Giansoldati, Marco & Rotaris, Lucia, 2019. "A meta-analysis of the importance of the driving range in consumers’ preference studies for battery electric vehicles," Working Papers 19_2, SIET Società Italiana di Economia dei Trasporti e della Logistica.
    7. Mehdizadeh, Milad & Zavareh, Mohsen Fallah & Nordfjaern, Trond, 2019. "Mono- and multimodal green transport use on university trips during winter and summer: Hybrid choice models on the norm-activation theory," Transportation Research Part A: Policy and Practice, Elsevier, vol. 130(C), pages 317-332.
    8. Loría, Luis Enrique & Watson, Verity & Kiso, Takahiko & Phimister, Euan, 2019. "Investigating users' preferences for Low Emission Buses: Experiences from Europe's largest hydrogen bus fleet," Journal of choice modelling, Elsevier, vol. 32(C), pages 1-1.
    9. Gabriela D. Oliveira & Luis C. Dias, 2019. "Influence of Demographics on Consumer Preferences for Alternative Fuel Vehicles: A Review of Choice Modelling Studies and a Study in Portugal," Energies, MDPI, Open Access Journal, vol. 12(2), pages 1-33, January.
    10. Correia, Gonçalo Homem de Almeida & Looff, Erwin & van Cranenburgh, Sander & Snelder, Maaike & van Arem, Bart, 2019. "On the impact of vehicle automation on the value of travel time while performing work and leisure activities in a car: Theoretical insights and results from a stated preference survey," Transportation Research Part A: Policy and Practice, Elsevier, vol. 119(C), pages 359-382.
    11. Jon Martin Denstadli & Tom Erik Julsrud, 2019. "Moving Towards Electrification of Workers’ Transportation: Identifying Key Motives for the Adoption of Electric Vans," Sustainability, MDPI, Open Access Journal, vol. 11(14), pages 1-19, July.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:transa:v:100:y:2017:i:c:p:88-104. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Dana Niculescu). General contact details of provider: http://www.elsevier.com/wps/find/journaldescription.cws_home/547/description#description .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.