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Social Influence on Travel Behavior: A Simulation Example of the Decision to Telecommute

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  • Antonio Páez
  • Darren M Scott

Abstract

This paper addresses interagent interactions, an issue that has received limited attention in travel behavior research. Drawing upon the theory of externalities and the sociological notion of social networks, we develop a discrete choice model that incorporates elements of social influence in addition to more conventional factors such as the attributes of alternatives and the characteristics of decisionmakers. Using simulation, we apply the model to the case of telecommuting—that is, the decision to telecommute or not—over two waves. The experiment suggests that some marginal adopters of telecommuting are influenced heavily in the second wave by the decisions of others in the first wave. Furthermore, the example illustrates the importance of social influence on new adopters of telecommuting in the second wave.

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  • Antonio Páez & Darren M Scott, 2007. "Social Influence on Travel Behavior: A Simulation Example of the Decision to Telecommute," Environment and Planning A, , vol. 39(3), pages 647-665, March.
    • Handle: RePEc:sae:envira:v:39:y:2007:i:3:p:647-665
    DOI: 10.1068/a37424
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    2. Chih-Hao Wang & Hongwei Dong, 2017. "Responding to the Drought: A Spatial Statistical Approach to Investigating Residential Water Consumption in Fresno, California," Sustainability, MDPI, vol. 9(2), pages 1-15, February.
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    6. Wang, Xiaokun (Cara) & Kockelman, Kara M. & Lemp, Jason D., 2012. "The dynamic spatial multinomial probit model: analysis of land use change using parcel-level data," Journal of Transport Geography, Elsevier, vol. 24(C), pages 77-88.
    7. Abdul Rawoof Pinjari & Chandra R. Bhat, 2011. "Activity-based Travel Demand Analysis," Chapters, in: André de Palma & Robin Lindsey & Emile Quinet & Roger Vickerman (ed.), A Handbook of Transport Economics, chapter 10, Edward Elgar Publishing.
    8. Smirnov, Oleg A. & Egan, Kevin J., 2012. "Spatial random utility model with an application to recreation demand," Economic Modelling, Elsevier, vol. 29(1), pages 72-78.
    9. Mejia-Dorantes, Lucia & Paez, Antonio & Vassallo, Jose Manuel, 2012. "Transportation infrastructure impacts on firm location: the effect of a new metro line in the suburbs of Madrid," Journal of Transport Geography, Elsevier, vol. 22(C), pages 236-250.
    10. Adjemian, Michael K. & Cynthia Lin, C.-Y. & Williams, Jeffrey, 2010. "Estimating spatial interdependence in automobile type choice with survey data," Transportation Research Part A: Policy and Practice, Elsevier, vol. 44(9), pages 661-675, November.
    11. Wang, Chih-Hao & Akar, Gulsah & Guldmann, Jean-Michel, 2015. "Do your neighbors affect your bicycling choice? A spatial probit model for bicycling to The Ohio State University," Journal of Transport Geography, Elsevier, vol. 42(C), pages 122-130.
    12. Pike, Susan & Lubell, Mark, 2018. "The conditional effects of social influence in transportation mode choice," Research in Transportation Economics, Elsevier, vol. 68(C), pages 2-10.
    13. Cherchi, Elisabetta, 2017. "A stated choice experiment to measure the effect of informational and normative conformity in the preference for electric vehicles," Transportation Research Part A: Policy and Practice, Elsevier, vol. 100(C), pages 88-104.
    14. Calastri, Chiara & Hess, Stephane & Daly, Andrew & Carrasco, Juan Antonio & Choudhury, Charisma, 2018. "Modelling the loss and retention of contacts in social networks: The role of dyad-level heterogeneity and tie strength," Journal of choice modelling, Elsevier, vol. 29(C), pages 63-77.
    15. Wei, Fangfang & Jia, Ning & Ma, Shoufeng, 2016. "Day-to-day traffic dynamics considering social interaction: From individual route choice behavior to a network flow model," Transportation Research Part B: Methodological, Elsevier, vol. 94(C), pages 335-354.
    16. Farber, Steven & Páez, Antonio, 2009. "My car, my friends, and me: a preliminary analysis of automobility and social activity participation," Journal of Transport Geography, Elsevier, vol. 17(3), pages 216-225.
    17. Maness, Michael & Cirillo, Cinzia & Dugundji, Elenna R., 2015. "Generalized behavioral framework for choice models of social influence: Behavioral and data concerns in travel behavior," Journal of Transport Geography, Elsevier, vol. 46(C), pages 137-150.
    18. Ge, Jiaqi & Polhill, J. Gareth & Craig, Tony P., 2018. "Too much of a good thing? Using a spatial agent-based model to evaluate “unconventional” workplace sharing programmes," Journal of Transport Geography, Elsevier, vol. 69(C), pages 83-97.
    19. Smirnov, Oleg A., 2010. "Modeling spatial discrete choice," Regional Science and Urban Economics, Elsevier, vol. 40(5), pages 292-298, September.
    20. Kowald, Matthias & van den Berg, Pauline & Frei, Andreas & Carrasco, Juan-Antonio & Arentze, Theo & Axhausen, Kay & Mok, Diana & Timmermans, Harry & Wellman, Barry, 2013. "Distance patterns of personal networks in four countries: a comparative study," Journal of Transport Geography, Elsevier, vol. 31(C), pages 236-248.
    21. Shen, Yu & de Abreu e Silva, João & Martínez, Luis Miguel, 2014. "Assessing High-Speed Rail’s impacts on land cover change in large urban areas based on spatial mixed logit methods: a case study of Madrid Atocha railway station from 1990 to 2006," Journal of Transport Geography, Elsevier, vol. 41(C), pages 184-196.
    22. Xiao, Yu & Lo, Hong K., 2016. "Day-to-day departure time modeling under social network influence," Transportation Research Part B: Methodological, Elsevier, vol. 92(PA), pages 54-72.
    23. Pan, Xiaofeng & Rasouli, Soora & Timmermans, Harry, 2019. "Modeling social influence using sequential stated adaptation experiments: A study of city trip itinerary choice," Transportation Research Part A: Policy and Practice, Elsevier, vol. 130(C), pages 652-672.
    24. van den Berg, Pauline & Weijs-Perrée, Minou & Arentze, Theo, 2018. "Dynamics in social activity-travel patterns: Analyzing the role of life-cycle events and path dependence in face-to-face and ICT-mediated social interactions," Research in Transportation Economics, Elsevier, vol. 68(C), pages 29-37.
    25. Sener, Ipek N. & Pendyala, Ram M. & Bhat, Chandra R., 2011. "Accommodating spatial correlation across choice alternatives in discrete choice models: an application to modeling residential location choice behavior," Journal of Transport Geography, Elsevier, vol. 19(2), pages 294-303.

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