The devil is in the details: Household electricity saving behavior and the role of information
The purpose of this paper is to analyze Swedish households' willingness to increase their daily efforts to save electricity. The analysis builds on a broad theoretical framework, which embraces both economic and norm-based motivations in explaining household behavior. The paper pays particular attention to the role of information about the availability of different behavioral changes that can be undertaken at the household level. The empirical results are based on a postal survey that was sent out to 1200 Swedish households, and the econometric analysis is carried out within a so-called ordered probit framework. Our results indicate that costs, environmental attitudes and social interactions are all important determinants of electricity saving activities within Swedish households. We tested the hypothesis that information about available savings measures that is presented in a more concrete and specific way is more likely to affect (stated) behavior than is more general information, and the data collected support this notion. The paper ends by discussing some implications of these results for the design of future informative policy measures in the energy-efficiency field.
If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.
References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Kenneth Gillingham & Richard G. Newell & Karen Palmer, 2009.
"Energy Efficiency Economics and Policy,"
Annual Review of Resource Economics,
Annual Reviews, vol. 1(1), pages 597-620, 09.
- Kenneth Gillingham & Richard G. Newell & Karen Palmer, 2009. "Energy Efficiency Economics and Policy," NBER Working Papers 15031, National Bureau of Economic Research, Inc.
- Gillingham, Kenneth & Newell, Richard G. & Palmer, Karen, 2009. "Energy Efficiency Economics and Policy," Discussion Papers dp-09-13, Resources For the Future.
- Jaffe, Adam B. & Stavins, Robert N., 1994. "The energy paradox and the diffusion of conservation technology," Resource and Energy Economics, Elsevier, vol. 16(2), pages 91-122, May.
- Nyborg, Karine & Howarth, Richard B. & Brekke, Kjell Arne, 2006.
"Green consumers and public policy: On socially contingent moral motivation,"
Resource and Energy Economics,
Elsevier, vol. 28(4), pages 351-366, November.
- Nyborg, Karine & Howarth, Richard B. & Brekke, Kjell Arne, 2003. "Green consumers and public policy: On socially contingent moral motivation," Memorandum 31/2003, Oslo University, Department of Economics.
- Mahapatra, Krushna & Gustavsson, Leif, 2008. "An adopter-centric approach to analyze the diffusion patterns of innovative residential heating systems in Sweden," Energy Policy, Elsevier, vol. 36(2), pages 577-590, February.
- Steven Tadelis & Oliver E.Williamson, 2012.
"Transaction Cost Economics,"
in: Robert Gibbons & John Roberts (ed.), : The Handbook of Organizational Economics
Princeton University Press.
- Bladh, Mats & Krantz, Helena, 2008. "Towards a bright future? Household use of electric light: A microlevel study," Energy Policy, Elsevier, vol. 36(9), pages 3521-3530, September.
- Biel, Anders & Thogersen, John, 2007. "Activation of social norms in social dilemmas: A review of the evidence and reflections on the implications for environmental behaviour," Journal of Economic Psychology, Elsevier, vol. 28(1), pages 93-112, January.
- Steg, Linda, 2008. "Promoting household energy conservation," Energy Policy, Elsevier, vol. 36(12), pages 4449-4453, December.
- Sardianou, Eleni, 2007. "Estimating energy conservation patterns of Greek households," Energy Policy, Elsevier, vol. 35(7), pages 3778-3791, July.
- Foss, Nicolai J., 2003. "Bounded rationality in the economics of organization: "Much cited and little used"," Journal of Economic Psychology, Elsevier, vol. 24(2), pages 245-264, April.
- Samuelson, William & Zeckhauser, Richard, 1988. "Status Quo Bias in Decision Making," Journal of Risk and Uncertainty, Springer, vol. 1(1), pages 7-59, March.
- Kahneman, Daniel & Tversky, Amos, 1979.
"Prospect Theory: An Analysis of Decision under Risk,"
Econometric Society, vol. 47(2), pages 263-91, March.
- Amos Tversky & Daniel Kahneman, 1979. "Prospect Theory: An Analysis of Decision under Risk," Levine's Working Paper Archive 7656, David K. Levine.
- Viklund, Mattias, 2004. "Energy policy options--from the perspective of public attitudes and risk perceptions," Energy Policy, Elsevier, vol. 32(10), pages 1159-1171, July.
- Ek, Kristina & Söderholm, Patrik, 2008. "Norms and economic motivation in the Swedish green electricity market," Ecological Economics, Elsevier, vol. 68(1-2), pages 169-182, December.
- Linden, Anna-Lisa & Carlsson-Kanyama, Annika & Eriksson, Bjorn, 2006. "Efficient and inefficient aspects of residential energy behaviour: What are the policy instruments for change?," Energy Policy, Elsevier, vol. 34(14), pages 1918-1927, September.
When requesting a correction, please mention this item's handle: RePEc:eee:enepol:v:38:y:2010:i:3:p:1578-1587. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Shamier, Wendy)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.