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The role of reciprocation in social network formation, with an application to blogging

  • Alexia Gaudeul

    ()

    (Graduate School "Human Behavior in Social and Economic Change" (GSBC), Friedrich Schiller University, Jena)

  • Caterina Giannetti

    ()

    (Royal Holloway, University of London)

This paper deals with the role of reciprocation in the formation of individuals' social networks, that is to what extent initiating a relation brings about its reciprocation. Following the activity of a panel of bloggers over more than a year, we seek to establish whether bloggers are mainly involved in social networking or are part of the media industry. We adapt a standard capital investment model to study the effect of reciprocation on the building of social capital. Results of our analysis confirm that activity and reciprocation both play a role in the dynamics of social media.

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Paper provided by Friedrich-Schiller-University Jena, Max-Planck-Institute of Economics in its series Jena Economic Research Papers with number 2011-015.

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Date of creation: 22 Mar 2011
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Handle: RePEc:jrp:jrpwrp:2011-015
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