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Reciprocal Attention and Norm of Reciprocity in Blogging Networks

Author

Listed:
  • Alexia Gaudeul

    () (Graduate School "Human Behavior in Social and Economic Change", Friedrich Schiller University, Jena)

  • Chiara Peroni

    () (Statec & Centre de Recherche Publique Henri Tudor)

Abstract

Bloggers devote significant time not only producing content for others to read, watch or listen to, but also paying attention to and engaging in interactions with other bloggers. We hope to throw light not only on the factors that gain bloggers significant readership and lively interactions with their audience, but also on the rules that govern their relations with others. We relate bloggers' activity with the size and structure of their network of fellow bloggers. A blogger's readership increases with his activity, while bloggers who read back proportionally fewer of their readers tend also to be more active. We find evidence that those bloggers who read back proportionally fewer of their readers have less readers than bloggers who reciprocate more, but tend to receive more comments per posts.

Suggested Citation

  • Alexia Gaudeul & Chiara Peroni, 2010. "Reciprocal Attention and Norm of Reciprocity in Blogging Networks," Jena Economic Research Papers 2010-020, Friedrich-Schiller-University Jena.
  • Handle: RePEc:jrp:jrpwrp:2010-020
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    File URL: http://www.accessecon.com/Pubs/EB/2010/Volume30/EB-10-V30-I3-P205.pdf
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    Blog mentions

    As found by EconAcademics.org, the blog aggregator for Economics research:
    1. Reciprocity in blogging networks
      by Economic Logician in Economic Logic on 2010-05-10 19:13:00
    2. Reciprocal Attention and Norm of Reciprocity in Blogging Networks
      by jccavalcanti in JCC.com on 2010-04-14 20:23:12

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    Cited by:

    1. Gaudeul, Alexia & Giannetti, Caterina, 2011. "The role of reciprocation in social network formation, with an application to blogging," MPRA Paper 34094, University Library of Munich, Germany.
    2. Angelo Antoci & Fabio Sabatini & Mauro Sodini, 2014. "Bowling alone but tweeting together: the evolution of human interaction in the social networking era," Quality & Quantity: International Journal of Methodology, Springer, vol. 48(4), pages 1911-1927, July.
    3. Irfan Ullah Khan & Muhammad Ayaz & Muhammad Faheem, 2016. "The Role of Social Media in Development of English Language Vocabulary at University Level," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 6(11), pages 590-604, November.

    More about this item

    Keywords

    Blogs; Bloggers; Community; Friendship; Internet; LiveJournal; Reciprocity; Social Media; Social Networks; Social Norms; Web 2.0; Weblogs;

    JEL classification:

    • D64 - Microeconomics - - Welfare Economics - - - Altruism; Philanthropy; Intergenerational Transfers
    • D85 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Network Formation
    • H41 - Public Economics - - Publicly Provided Goods - - - Public Goods
    • L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
    • Z13 - Other Special Topics - - Cultural Economics - - - Economic Sociology; Economic Anthropology; Language; Social and Economic Stratification

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