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Reciprocal attention and norm of reciprocity in blogging networks


  • Alexia Gaudeul

    () (GSBC, Friedrich Schiller University, Jena)

  • Chiara Peroni

    () (Statec & Centre de Recherche Publique Henri Tudor)


Bloggers devote significant time not only producing content for others to read, watch or listen to, but also paying attention to and engaging in interactions with other bloggers. We hope to throw light not only on the factors that gain bloggers significant readership and lively interactions with their audience, but also on the rules that govern their relations with others. We relate bloggers' activity with the size and structure of their network of fellow bloggers. A blogger's readership increases with his activity, while bloggers who read back proportionally fewer of their readers tend also to be more active. We find evidence that those bloggers who read back proportionally fewer of their readers have less readers than bloggers who reciprocate more, but tend to receive more comments per posts.

Suggested Citation

  • Alexia Gaudeul & Chiara Peroni, 2010. "Reciprocal attention and norm of reciprocity in blogging networks," Economics Bulletin, AccessEcon, vol. 30(3), pages 2230-2248.
  • Handle: RePEc:ebl:ecbull:eb-10-00198

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    1. repec:ebl:ecbull:v:7:y:2007:i:1:p:1-11 is not listed on IDEAS
    2. Sergio Da Silva & Annibal Figueiredo & Iram Gleria & Raul Matsushita, 2007. "Hurst exponents, power laws, and efficiency in the Brazilian foreign exchange market," Economics Bulletin, AccessEcon, vol. 7(1), pages 1-11.
    3. Cheung, Yin-Wong & Lai, Kon S., 1995. "A search for long memory in international stock market returns," Journal of International Money and Finance, Elsevier, vol. 14(4), pages 597-615, August.
    4. Lagoarde-Segot, Thomas & Lucey, Brian M., 2008. "Efficiency in emerging markets--Evidence from the MENA region," Journal of International Financial Markets, Institutions and Money, Elsevier, vol. 18(1), pages 94-105, February.
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    Cited by:

    1. Angelo Antoci & Fabio Sabatini & Mauro Sodini, 2014. "Bowling alone but tweeting together: the evolution of human interaction in the social networking era," Quality & Quantity: International Journal of Methodology, Springer, vol. 48(4), pages 1911-1927, July.
    2. Irfan Ullah Khan & Muhammad Ayaz & Muhammad Faheem, 2016. "The Role of Social Media in Development of English Language Vocabulary at University Level," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 6(11), pages 590-604, November.
    3. Alexia Gaudeul & Caterina Giannetti, 2011. "The role of reciprocation in social network formation, with an application to blogging," Jena Economic Research Papers 2011-015, Friedrich-Schiller-University Jena.

    More about this item


    Blog; Community; Interaction; Internet; LiveJournal; Media; Network; Reciprocity; Social Network; Web 2.0;

    JEL classification:

    • Z1 - Other Special Topics - - Cultural Economics
    • L8 - Industrial Organization - - Industry Studies: Services


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