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The role of reciprocation in social network formation, with an application to blogging

  • Alexia Gaudeul

    ()

    (Max Planck Institute of Economics, Jena)

  • Caterina Giannetti

    ()

    (bRoyal Holloway, University of London)

This paper deals with the role of reciprocation in the formation of individuals' social networks. We follow the activity of a panel of bloggers over more than a year and investigate the extent to which initiating a relation brings about its reciprocation. We adapt a standard capital investment model to study how reciprocation affects the build-up of the individual social capital of bloggers, as measured by their links and interactions with others. This allows us to measure the role of content production and relationship building in the dynamics of online social networks and to distinguish between the social networking and media aspects of blogging.

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File URL: http://pubdb.wiwi.uni-jena.de/pdf/wp_2012_031.pdf
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Paper provided by Friedrich-Schiller-University Jena in its series Jena Economic Research Papers with number 2012-031.

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Date of creation: 22 Jun 2012
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Handle: RePEc:jrp:jrpwrp:2012-031
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