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Diversity and Popularity in Social Networks

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  • Yann Bramoullé
  • Brian W. Rogers

Abstract

Homophily, the tendency of linked agents to have similar characteristics, is an important feature of social networks. We present a new model of network formation that allows the linking process to depend on individuals types and study the impact of such a bias on the network structure. Our main results fall into three categories: (i) we compare the distributions of intra- and inter-group links in terms of stochastic dominance, (ii) we show how, at the group level, homophily depends on the groups size and the details of the formation process, and (iii) we understand precisely the determinants of local homophily at the individual level. Especially, we find that popular individuals have more diverse networks. Our results are supported empirically in the AddHealth data looking at networks of social connections between boys and girls.

Suggested Citation

  • Yann Bramoullé & Brian W. Rogers, 2009. "Diversity and Popularity in Social Networks," Cahiers de recherche 0903, CIRPEE.
    • Handle: RePEc:lvl:lacicr:0903
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    References listed on IDEAS

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    1. Matthew O. Jackson & Brian W. Rogers, 2007. "Meeting Strangers and Friends of Friends: How Random Are Social Networks?," American Economic Review, American Economic Association, vol. 97(3), pages 890-915, June.
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    Cited by:

    1. Anthony Edo & Nicolas Jacquemet & Constantine Yannelis, 2019. "Language skills and homophilous hiring discrimination: Evidence from gender and racially differentiated applications," Review of Economics of the Household, Springer, vol. 17(1), pages 349-376, March.
    2. Alexia Gaudeul & Caterina Giannetti, 2011. "The role of reciprocation in social network formation, with an application to blogging," Jena Economics Research Papers 2011-015, Friedrich-Schiller-University Jena.
    3. Liza Charroin, 2016. "The effect of sequentiality and heterogeneity in network formation games," Working Papers 1629, Groupe d'Analyse et de Théorie Economique Lyon St-Étienne (GATE Lyon St-Étienne), Université de Lyon.
    4. de Marti, Joan & Zenou, Yves, 2011. "Identity and Social Distance in Friendship Formation," Research Papers in Economics 2011:13, Stockholm University, Department of Economics.
    5. Kovářík Jaromír & van der Leij Marco J., 2014. "Risk Aversion and Social Networks," Review of Network Economics, De Gruyter, vol. 13(2), pages 121-155.
    6. Yann Bramoullé & Bernard Fortin, 2009. "The Econometrics of Social Networks," Cahiers de recherche 0913, CIRPEE.
    7. Zenou, Yves & De Martí, Joan, 2009. "Ethnic Identity and Social Distance in Friendship Formation," CEPR Discussion Papers 7566, C.E.P.R. Discussion Papers.
    8. Thomas Chaney, 2014. "The Network Structure of International Trade," American Economic Review, American Economic Association, vol. 104(11), pages 3600-3634, November.
    9. Charroin, Liza, 2023. "Heterogeneity in sequential network formation games," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 107(C).
    10. Alger, Ingela & Weibull, Jörgen W., 2016. "Evolution and Kantian morality," Games and Economic Behavior, Elsevier, vol. 98(C), pages 56-67.
    11. , David, 2016. "The formation of networks with local spillovers and limited observability," Theoretical Economics, Econometric Society, vol. 11(3), September.

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    More about this item

    Keywords

    Social networks; Network formation; Homophily; Diversity;
    All these keywords.

    JEL classification:

    • A14 - General Economics and Teaching - - General Economics - - - Sociology of Economics
    • D85 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Network Formation
    • I21 - Health, Education, and Welfare - - Education - - - Analysis of Education

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