IDEAS home Printed from https://ideas.repec.org/p/ags/aaae13/161638.html
   My bibliography  Save this paper

Assessing the effect of consumer purchasing criteria for types of rice in Togo A choice modeling approach

Author

Listed:
  • Fiamohe, Rose
  • Seck, Papa Abdoulaye
  • Nakelse, Tebila
  • Diagne, Aliou

Abstract

Many reports on consumer preference in West Africa indicate that consumers prefer imported rice to locally produced rice due to the inferior grain quality of the latter. Complementing these reports, this study was undertaken to provide valuable information to researchers and policy makers on consumer criteria for selecting alternative types of rice in Togo. Using a multiple correspondence analysis on 336 respondents in 15 prefectures in Togo, the results highlighted the features cleanness, whiteness and taste as the first, second and third purchasing criteria respectively for non-parboiled imported rice while the choice of non-parboiled local rice was based on taste, swelling capacity and, again, taste as the first, second and third selection criteria, respectively. These results were reinforced by using a random utility model to perform the consumer utility analysis and their willingness-to-pay for the most important purchasing criteria of rice types. The results clearly showed that the surveyed consumers preferred non-parboiled imported rice to the non-parboiled local rice; the average utility of non-parboiled imported rice (2.198) was considerably greater than that estimated for non-parboiled local rice (-0.197) in the first purchasing criteria. To have the same level of utility provided by non-parboiled imported rice by consuming non-parboiled local rice, the surveyed consumers were willing to pay more for cleanness (231.2 FCFA/kg) and whiteness (263.5 FCFA/kg) in the first and second purchasing criteria categories, respectively. Although these results might have some limitations due to errors and inaccuracies in the consumer responses to the survey questionnaire, they do have implications for research and policy makers in Togo and the rest of West Africa.

Suggested Citation

  • Fiamohe, Rose & Seck, Papa Abdoulaye & Nakelse, Tebila & Diagne, Aliou, 2013. "Assessing the effect of consumer purchasing criteria for types of rice in Togo A choice modeling approach," 2013 Fourth International Conference, September 22-25, 2013, Hammamet, Tunisia 161638, African Association of Agricultural Economists (AAAE).
  • Handle: RePEc:ags:aaae13:161638
    DOI: 10.22004/ag.econ.161638
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/161638/files/Rose%20Fiamohe_%20Papa%20A.%20Seck%20et%20al.pdf
    Download Restriction: no

    Other versions of this item:

    References listed on IDEAS

    as
    1. Michael Spence, 1976. "Product Selection, Fixed Costs, and Monopolistic Competition," Review of Economic Studies, Oxford University Press, vol. 43(2), pages 217-235.
    2. Michael Burton & Dan Rigby & Trevor Young, 2001. "Consumer attitudes to genetically modified organisms in food in the UK," European Review of Agricultural Economics, Foundation for the European Review of Agricultural Economics, vol. 28(4), pages 479-498, December.
    3. Hausman, Jerry A & Wise, David A, 1978. "A Conditional Probit Model for Qualitative Choice: Discrete Decisions Recognizing Interdependence and Heterogeneous Preferences," Econometrica, Econometric Society, vol. 46(2), pages 403-426, March.
    4. Laroche Dupraz, C. & Postolle, A., 2013. "Food sovereignty and agricultural trade policy commitments: How much leeway do West African nations have?," Food Policy, Elsevier, vol. 38(C), pages 115-125.
    5. Hausman, Jerry & McFadden, Daniel, 1984. "Specification Tests for the Multinomial Logit Model," Econometrica, Econometric Society, vol. 52(5), pages 1219-1240, September.
    6. Vivienne Saverimuttu & Henry Rempel, 2004. "The Determinants of Cereal Grain Imports: Sub‐Saharan Africa, 1970–1997," African Development Review, African Development Bank, vol. 16(3), pages 525-548.
    7. Seck, Papa A. & Tollens, Eric & Wopereis, Marco C.S. & Diagne, Aliou & Bamba, Ibrahim, 2010. "Rising trends and variability of rice prices: Threats and opportunities for sub-Saharan Africa," Food Policy, Elsevier, vol. 35(5), pages 403-411, October.
    8. Rosen, Sherwin, 1974. "Hedonic Prices and Implicit Markets: Product Differentiation in Pure Competition," Journal of Political Economy, University of Chicago Press, vol. 82(1), pages 34-55, Jan.-Feb..
    9. Hanley, Nick & Mourato, Susana & Wright, Robert E, 2001. "Choice Modelling Approaches: A Superior Alternative for Environmental Valuation?," Journal of Economic Surveys, Wiley Blackwell, vol. 15(3), pages 435-462, July.
    10. Dixit, Avinash K & Stiglitz, Joseph E, 1977. "Monopolistic Competition and Optimum Product Diversity," American Economic Review, American Economic Association, vol. 67(3), pages 297-308, June.
    11. George R. Parsons & Mary Jo Kealy, 1992. "Randomly Drawn Opportunity Sets in a Random Utility Model of Lake Recreation," Land Economics, University of Wisconsin Press, vol. 68(1), pages 93-106.
    12. Wuyang Hu & Marvin T. Batte & Timothy Woods & Stan Ernst, 2012. "Consumer preferences for local production and other value-added label claims for a processed food product," European Review of Agricultural Economics, Foundation for the European Review of Agricultural Economics, vol. 39(3), pages 489-510, July.
    13. Dalton, Timothy J., 2004. "A household hedonic model of rice traits: economic values from farmers in West Africa," Agricultural Economics, Blackwell, vol. 31(2-3), pages 149-159, December.
    14. Green, Paul E, 1974. "On the Design of Choice Experiments Involving Multifactor Alternatives," Journal of Consumer Research, Oxford University Press, vol. 1(2), pages 61-68, Se.
    15. Kelvin J. Lancaster, 1966. "A New Approach to Consumer Theory," Journal of Political Economy, University of Chicago Press, vol. 74, pages 132-132.
    16. Kenneth E. Train, 1998. "Recreation Demand Models with Taste Differences over People," Land Economics, University of Wisconsin Press, vol. 74(2), pages 230-239.
    17. Lancon, Frederic & Benz, Helene David, 2007. "Rice imports in West Africa: trade regime and food policy formulation," 106th Seminar, October 25-27, 2007, Montpellier, France 7906, European Association of Agricultural Economists.
    18. Adamowicz, Wiktor L. & Boxall, P.C. & Louviere, J.J., 1994. "Stated Preference Methods for Environmental Valuation," Staff Paper Series 232558, University of Alberta, Department of Resource Economics and Environmental Sociology.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Demont, Matty & Fiamohe, Rose & Kinkpé, A. Thierry, 2017. "Comparative Advantage in Demand and the Development of Rice Value Chains in West Africa," World Development, Elsevier, vol. 96(C), pages 578-590.
    2. Fiamohe, Rose E. & Kinkpé, A. Thierry, 2016. "Analysing potential demand for local rice in West Africa," 2016 Fifth International Conference, September 23-26, 2016, Addis Ababa, Ethiopia 249281, African Association of Agricultural Economists (AAAE).
    3. Abdulai Adams & Emmanuel Tetteh Jumpah & Kehinde Damilola Ilesanmi & Hajei Douri Bennin, 2019. "Analysis of parboiled rice processing in northern region of Ghana: determinants, constraints and opportunities," Asian Journal of Agriculture and rural Development, Asian Economic and Social Society, vol. 9(2), pages 284-297, December.
    4. Nakelse, T. & Dalton, T., 2018. "Are Urban Consumers in Niger Willing to Pay for Safe and Nutritious Food?," 2018 Conference, July 28-August 2, 2018, Vancouver, British Columbia 277459, International Association of Agricultural Economists.
    5. Fiamohe, R. & Agossadou, A.J. & Kinkpe, T., 2018. "Contribution of improved processing equipment to rice value chain upgrading in West Africa: Evidence from Benin," 2018 Conference, July 28-August 2, 2018, Vancouver, British Columbia 275966, International Association of Agricultural Economists.
    6. Ayeduvor, Selorm, 2018. "Assessing quality attributes that drive preference and consumption of local rice in Ghana," GSSP working papers 48, International Food Policy Research Institute (IFPRI).
    7. Bairagi, Subir K. & Mohanty, Samarendu & Ynion, Jhoanne & Demont, Matty, 2017. "Determinants of Consumer Preferences for Rice Attributes: Evidence from South and Southeast Asia," 2017 Annual Meeting, July 30-August 1, Chicago, Illinois 258384, Agricultural and Applied Economics Association.
    8. Fiamohe, Rose & Diallo, Souleymane & Diagne, Aliou & Agossadou, Arsene, 2015. "Impact of the ECOWAS Common External Tariff on the Rice Sector in West Africa," 2015 Conference, August 9-14, 2015, Milan, Italy 211632, International Association of Agricultural Economists.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Mingie, James C. & Poudyal, Neelam C. & Bowker, J.M. & Mengak, Michael T. & Siry, Jacek P., 2017. "Big game hunter preferences for hunting club attributes: A choice experiment," Forest Policy and Economics, Elsevier, vol. 78(C), pages 98-106.
    2. Belleflamme,Paul & Peitz,Martin, 2015. "Industrial Organization," Cambridge Books, Cambridge University Press, number 9781107687899, December.
    3. Kennedy Otieno, Pambo, 2013. "Analysis of Consumer Awareness and Preferences for Fortified Sugar in Kenya," Research Theses 243455, Collaborative Masters Program in Agricultural and Applied Economics.
    4. Mulatu, Dawit W. & van der Veen, Anne & van Oel, Pieter R., 2014. "Farm households' preferences for collective and individual actions to improve water-related ecosystem services: The Lake Naivasha basin, Kenya," Ecosystem Services, Elsevier, vol. 7(C), pages 22-33.
    5. Manuel Trajtenberg, 1985. "The Welfare Analysis of Product Innovations with an Application to CT Scanners," NBER Working Papers 1724, National Bureau of Economic Research, Inc.
    6. Aviv Nevo, 2000. "A Practitioner's Guide to Estimation of Random‐Coefficients Logit Models of Demand," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 9(4), pages 513-548, December.
    7. Helen Scarborough & Jeff Bennett, 2012. "Cost–Benefit Analysis and Distributional Preferences," Books, Edward Elgar Publishing, number 14376.
    8. Phaneuf, Daniel J. & Smith, V. Kerry, 2006. "Recreation Demand Models," Handbook of Environmental Economics, in: K. G. Mäler & J. R. Vincent (ed.),Handbook of Environmental Economics, edition 1, volume 2, chapter 15, pages 671-761, Elsevier.
    9. Giacomo Pallante & Adam Drucker, 2014. "Niche Markets for Agrobiodiversity Conservation: Preference and Scale Heterogeneity Effects on Nepalese Consumers’ WTP for Finger Millet Products," SEEDS Working Papers 1414, SEEDS, Sustainability Environmental Economics and Dynamics Studies, revised May 2014.
    10. Scarpa, Riccardo & Willis, Ken, 2010. "Willingness-to-pay for renewable energy: Primary and discretionary choice of British households' for micro-generation technologies," Energy Economics, Elsevier, vol. 32(1), pages 129-136, January.
    11. Kennedy Otieno Pambo & David Jakinda Otieno & Julius Juma Okello, 2017. "Analysis of Consumer Preference for Vitamin A-Fortified Sugar in Kenya," The European Journal of Development Research, Palgrave Macmillan;European Association of Development Research and Training Institutes (EADI), vol. 29(4), pages 745-768, August.
    12. Irz, Xavier & Mazzocchi, Mario & Réquillart, Vincent & Soler, Louis-Georges, 2015. "Research in Food Economics: past trends and new challenges," Revue d'Etudes en Agriculture et Environnement, Editions NecPlus, vol. 96(01), pages 187-237, March.
    13. Kanchanaroek, Yingluk & Termansen, Mette & Quinn, Claire, 2013. "Property rights regimes in complex fishery management systems: A choice experiment application," Ecological Economics, Elsevier, vol. 93(C), pages 363-373.
    14. Girma T. Kassie & Awudu Abdulai & Clemens Wollny, 2009. "Valuing Traits of Indigenous Cows in Central Ethiopia," Journal of Agricultural Economics, Wiley Blackwell, vol. 60(2), pages 386-401, June.
    15. Bart Neuts & Peter Nijkamp & Eveline Van Leeuwen, 2012. "Crowding Externalities from Tourist Use of Urban Space," Tourism Economics, , vol. 18(3), pages 649-670, June.
    16. Sergey G. Kokovin & Shamil Sharapudinov & Alexander Tarasov & Philip Ushchev, 2020. "A Theory of Monopolistic Competition with Horizontally Heterogeneous Consumers," CESifo Working Paper Series 8082, CESifo.
    17. Daniele Moro & Mario Veneziani & Paolo Sckokai & Elena Castellari, 2015. "Consumer Willingness to Pay for Catechin‐enriched Yogurt: Evidence from a Stated Choice Experiment," Agribusiness, John Wiley & Sons, Ltd., vol. 31(2), pages 243-258, April.
    18. Marva Stithou & Yiannis Kountouris & Phoebe Koundouri, "undated". "A Choice Experiments Application in Transport Infrastructure: A case study on travel time savings, accidents and pollution reduction," DEOS Working Papers 1116, Athens University of Economics and Business.
    19. Randrianarison, Henintsoa & Ramiaramanana, Jeannot & Wätzold, Frank, 2017. "When to Pay? Adjusting the Timing of Payments in PES Design to the Needs of Poor Land-users," Ecological Economics, Elsevier, vol. 138(C), pages 168-177.
    20. Hanemann, W. Michael & Kanninen, Barbara, 1996. "The Statistical Analysis Of Discrete-Response Cv Data," CUDARE Working Papers 25022, University of California, Berkeley, Department of Agricultural and Resource Economics.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:aaae13:161638. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (AgEcon Search). General contact details of provider: http://edirc.repec.org/data/aaaeaea.html .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.