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Measuring the effectiveness of U.S. rice export promotion programs

Author

Listed:
  • Pimbucha Rusmevichientong

    (Cooperative Promotion Department, Ministry of Agriculture and Cooperatives of Thailand, Bangkok, Thailand)

  • Harry M. Kaiser

    (Department of Applied Economics and Management, Cornell University, Ithaca, 14853-7801 New York)

Abstract

Three issues are examined relating to U.S. rice export promotion. First, the responsiveness of U.S. rice export demand with respect to U.S. rice export promotion is measured to determine the quantity impacts of these programs. Second, the overall effectiveness of the programs is examined in terms of whether the benefits exceed the cost. Finally, the optimality of U.S. rice export promotion in terms of expenditure levels is investigated. A double logarithmic econometric export demand equation is estimated to compute the export promotion elasticity while controlling for other demand determinants such as own price, the export price of competing countries, incomes, and exchange rates. Average benefit-cost ratios are computed for U.S. rice export promotion based on a range of excess supply own-price elasticities to compute the effectiveness of the programs. Finally, a marginal simulation analysis is conducted to explore the optimality of the investment in rice export promotion. [JEL Codes: Q17, Q18, Q13]. © 2009 Wiley Periodicals, Inc.

Suggested Citation

  • Pimbucha Rusmevichientong & Harry M. Kaiser, 2009. "Measuring the effectiveness of U.S. rice export promotion programs," Agribusiness, John Wiley & Sons, Ltd., vol. 25(2), pages 215-230.
  • Handle: RePEc:wly:agribz:v:25:y:2009:i:2:p:215-230
    DOI: 10.1002/agr.20197
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    File URL: http://hdl.handle.net/10.1002/agr.20197
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    References listed on IDEAS

    as
    1. Schmit, Todd M. & Kaiser, Harry M., 1998. "Egg Advertising, Dietary Cholesterol Concerns, and U.S. Consumer Demand," Agricultural and Resource Economics Review, Cambridge University Press, vol. 27(01), pages 43-52, April.
    2. Bernard K. Armah & James E. Epperson, 1997. "Export demand for US orange juice: Impacts of US export promotion programs," Agribusiness, John Wiley & Sons, Ltd., vol. 13(1), pages 1-10.
    3. C. P. Rosson & M. D. Hammig & J. W. Jones, 1986. "Foreign market promotion programs: An analysis of promotion response for apples, poultry, and tobacco," Agribusiness, John Wiley & Sons, Ltd., vol. 2(1), pages 33-42.
    4. Solomon, H. & Kinnucan, Henry W., 1993. "Effects Of Non-Price Export Promotion: Some Evidence For Cotton," Australian Journal of Agricultural Economics, Australian Agricultural and Resource Economics Society, vol. 37(01), April.
    5. Alston, Julian M. & Chalfant, James A. & Christian, Jason E. & Meng, Erika C.H. & Piggott, Nicholas E., 1997. "The California Table Grape Commission's Promotion Program: An Evaluation," Monographs, University of California, Davis, Giannini Foundation, number 11932.
    6. Richards, Timothy J. & Patterson, Paul M., 1998. "Dynamic Complementarity In Export Promotion: The Market Access Program In Fruits And Vegetables," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 23(02), December.
    7. Fuller, Stephen & Bello, Haruna & Capps, Oral, 1992. "Import Demands For U.S. Fresh Grapefruit: Effect Of U.S. Promotion Programs And Trade Policies Of Importing Nations," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 24(01), pages 251-260, July.
    8. Harry M. Kaiser & Donald J. Liu & Ted Consignado, 2003. "An economic analysis of California raisin export promotion," Agribusiness, John Wiley & Sons, Ltd., vol. 19(2), pages 189-201.
    9. Cong Tru Le & Harry M. Kaiser & William Tomek, 1998. "Export promotion and import demand for US red meat in selected Pacific Rim countries," Agribusiness, John Wiley & Sons, Ltd., vol. 14(2), pages 95-105.
    10. Pritchett, James G. & Liu, Donald J. & Kaiser, Harry M., 1998. "Optimal Choice Of Generic Milk Advertising Expenditures By Media Outlet," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 23(01), July.
    11. Comeau, Allison & Mittelhammer, Ronald C. & Wahl, Thomas I., 1997. "Assessing The Effectiveness Of Mpp And Tea Advertising And Promotion Efforts In The Japanese Market For Meats," Journal of Food Distribution Research, Food Distribution Research Society, vol. 28(2), July.
    12. Halliburton, Karen & Henneberry, Shida Rastegari, 1995. "The Effectiveness Of U.S. Nonprice Promotion Of Almonds In The Pacific Rim," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 20(01), July.
    13. I.M. Onunkwo & J.E. Epperson, 2000. "Export demand for U.S. pecans: Impacts of U.S. export promotion programs," Agribusiness, John Wiley & Sons, Ltd., vol. 16(2), pages 253-265.
    14. D. Kent Lanclos & Stephen Devadoss & Joseph Guenthner, 1997. "Impacts of foreign direct investment and advertising on the export demand for US frozen potatoes," Agribusiness, John Wiley & Sons, Ltd., vol. 13(3), pages 273-284.
    15. Lanclos, D. Kent & Devadoss, Stephen & Guenthner, Joseph F., 1997. "Impacts of Foreign Investment and Advertising on the Export Demand for U.S. Frozen Potatoes," 1997 Annual Meeting, July 13-16, 1997, Reno\Sparks, Nevada 35757, Western Agricultural Economics Association.
    16. Henry W. Kinnucan & Øystein Myrland, 2001. "A note on measuring returns to nonprice export promotion," Agribusiness, John Wiley & Sons, Ltd., vol. 17(3), pages 423-433.
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    Cited by:

    1. Capps, Oral, Jr. & Williams, Gary W. & Dang, Trang, 2010. "Effects of Lamb Promotion on Lamb Demand and Imports," Reports 90492, Texas A&M University, Agribusiness, Food, and Consumer Economics Research Center.
    2. Williams, Gary W & Welch, J. Mark, 2016. "An Economic Analysis Of The Potential Returns From A Future National Wheat Checkoff Program," 2016 Annual Meeting, February 6-9, 2016, San Antonio, Texas 229601, Southern Agricultural Economics Association.

    More about this item

    JEL classification:

    • Q17 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agriculture in International Trade
    • Q18 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Policy; Food Policy
    • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness

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