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Export demand for U.S. pecans: Impacts of U.S. export promotion programs

  • I.M. Onunkwo

    (Department of Agriculture and Applied Economics, 301 Conner Hall 7509, The University of Georgia, Athens, GA 30602-7509)

  • J.E. Epperson

    (Department of Agriculture and Applied Economics, 301 Conner Hall 7509, The University of Georgia, Athens, GA 30602-7509)

The purpose of this study was to estimate the impact of the major factors affecting the export demand for U.S. pecans in Asia and the E.U. which together import about 27% of U.S. pecan exports. The primary objective pertained to the impacts of federal promotion programs on the foreign demand for U.S. pecans. Based on previous literature, a single-equation framework was specified for estimation of the pecan model. Based on promotion elasticities, impacts on pecan export revenue from promotion were evaluated. The returns per dollar of promotion expenditure for pecans were $6.45 for Asia and $6.75 for the E.U. Further, some spill-over benefits for pecan exports were detected from almond export promotion in Asia and walnut export promotion in the E.U. It appears that the U.S. pecan industry can benefit substantially from increased export promotion in both Asia and the E.U. [L660, Q130, Q170]. © 2000 John Wiley & Sons, Inc.

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Article provided by John Wiley & Sons, Ltd. in its journal Agribusiness.

Volume (Year): 16 (2000)
Issue (Month): 2 ()
Pages: 253-265

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Handle: RePEc:wly:agribz:v:16:y:2000:i:2:p:253-265
Contact details of provider: Web page: http://onlinelibrary.wiley.com/journal/10.1002/(ISSN)1520-6297

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  1. Binkley, James K, 1981. "The Relationship between Elasticity and Least Squares Bias," The Review of Economics and Statistics, MIT Press, vol. 63(2), pages 307-09, May.
  2. Comeau, Allison & Mittelhammer, Ronald C. & Wahl, Thomas I., 1997. "Assessing The Effectiveness Of Mpp And Tea Advertising And Promotion Efforts In The Japanese Market For Meats," Journal of Food Distribution Research, Food Distribution Research Society, vol. 28(2), July.
  3. Shiells, Clinton R, 1991. "Errors in Import-Demand Estimates Based upon Unit-Value Indexes," The Review of Economics and Statistics, MIT Press, vol. 73(2), pages 378-82, May.
  4. Irving Kravis & Robert E. Lipsey, 1974. "International Trade Prices and Price Proxies," NBER Chapters, in: The Role of the Computer in Economic and Social Research in Latin America, pages 253-268 National Bureau of Economic Research, Inc.
  5. C. P. Rosson & M. D. Hammig & J. W. Jones, 1986. "Foreign market promotion programs: An analysis of promotion response for apples, poultry, and tobacco," Agribusiness, John Wiley & Sons, Ltd., vol. 2(1), pages 33-42.
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