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Export promotion and import demand for US red meat in selected Pacific Rim countries

Author

Listed:
  • Cong Tru Le

    (Department of Agricultural Economics, Cornell University)

  • Harry M. Kaiser

    (Department of Agricultural Economics, Cornell University)

  • William Tomek

    (Department of Agricultural Economics, 346 Warren Hall, Cornell University, Ithaca, NY 14853-7801)

Abstract

This study evaluates the effectiveness of US government nonprice promotion programs on US exports of red meat to four newly industrialized countries in the Pacific Rim: Hong Kong, South Korea, Singapore, and Taiwan. An estimated import demand equation is used for in-sample simulations to address the question of what would have happened if the current promotion expenditures had been reallocated among the four countries. In addition, rates of return to promotion investment are computed; a 50% increase in expenditures is estimated to increase returns by $47 on average. But South Korea is the only market in which meat promotion appears to be effective. © 1998 John Wiley & Sons, Inc.

Suggested Citation

  • Cong Tru Le & Harry M. Kaiser & William Tomek, 1998. "Export promotion and import demand for US red meat in selected Pacific Rim countries," Agribusiness, John Wiley & Sons, Ltd., vol. 14(2), pages 95-105.
    • Handle: RePEc:wly:agribz:v:14:y:1998:i:2:p:95-105
    DOI: 10.1002/(SICI)1520-6297(199803/04)14:2<95::AID-AGR2>3.0.CO;2-D
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    References listed on IDEAS

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    1. Fuller, Stephen & Bello, Haruna & Capps, Oral, 1992. "Import Demands For U.S. Fresh Grapefruit: Effect Of U.S. Promotion Programs And Trade Policies Of Importing Nations," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 24(1), pages 251-260, July.
    2. Halliburton, Karen & Henneberry, Shida Rastegari, 1995. "The Effectiveness Of U.S. Nonprice Promotion Of Almonds In The Pacific Rim," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 20(01), pages 1-14, July.
    3. Bernard K. Armah & James E. Epperson, 1997. "Export demand for US orange juice: Impacts of US export promotion programs," Agribusiness, John Wiley & Sons, Ltd., vol. 13(1), pages 1-10.
    4. D. Kent Lanclos & Stephen Devadoss & Joseph Guenthner, 1997. "Impacts of foreign direct investment and advertising on the export demand for US frozen potatoes," Agribusiness, John Wiley & Sons, Ltd., vol. 13(3), pages 273-284.
    5. Lanclos, D. Kent & Devadoss, Stephen & Guenthner, Joseph F., 1997. "Impacts of Foreign Investment and Advertising on the Export Demand for U.S. Frozen Potatoes," 1997 Annual Meeting, July 13-16, 1997, Reno\ Sparks, Nevada 35757, Western Agricultural Economics Association.
    6. C. P. Rosson & M. D. Hammig & J. W. Jones, 1986. "Foreign market promotion programs: An analysis of promotion response for apples, poultry, and tobacco," Agribusiness, John Wiley & Sons, Ltd., vol. 2(1), pages 33-42.
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    Cited by:

    1. Freixanet, Joan, 2022. "Export promotion programs: A system-based systematic review and agenda for future research," Journal of World Business, Elsevier, vol. 57(4).
    2. Henry Kinnucan & Øystein Myrland, 2008. "On generic vs. brand promotion of farm products in foreign markets," Applied Economics, Taylor & Francis Journals, vol. 40(6), pages 673-684.
    3. Yeboah, Godfred & Maynard, Leigh J., 2004. "The Impact Of Bse, Fmd, And U.S. Export Promotion Expenditures On Japanese Meat Demand," 2004 Annual meeting, August 1-4, Denver, CO 19978, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    4. Kinnucan, Henry W. & Myrland, Oystein, 2002. "Relationship Between Partial and Total Responses to Advertising with Application to U.S. Meats," Research Bulletins 122634, Cornell University, Department of Applied Economics and Management.
    5. Reed, Michael R. & Saghaian, Sayed H., 2004. "Measuring the Intensity of Competition in the Japanese Beef Market," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 36(01), pages 1-9, April.
    6. Pimbucha Rusmevichientong & Harry M. Kaiser, 2009. "Measuring the effectiveness of U.S. rice export promotion programs," Agribusiness, John Wiley & Sons, Ltd., vol. 25(2), pages 215-230.
    7. Onunkwo, Izuchukwu M. & Epperson, James E., 2001. "Export Demand For U.S. Almonds: Impacts Of U.S. Export Promotion Programs," Journal of Food Distribution Research, Food Distribution Research Society, vol. 32(01), pages 1-12, March.
    8. Harry M. Kaiser & Donald J. Liu & Ted Consignado, 2003. "An economic analysis of California raisin export promotion," Agribusiness, John Wiley & Sons, Ltd., vol. 19(2), pages 189-201.
    9. Yann Duval & Arlo Biere, 2001. "Product diffusion and the demand for new food products," Agribusiness, John Wiley & Sons, Ltd., vol. 18(1), pages 23-36.
    10. Onunkwo, Izuchukwu M. & Epperson, James E., 2000. "Export Demand For U.S. Walnuts: Impacts Of U.S. Export Promotion Programs," Journal of Food Distribution Research, Food Distribution Research Society, vol. 31(3), pages 1-7, November.
    11. Adhikari, Murali & Paudel, Laxmi & Houston, Jack E. & Paudel, Biswo Nath, 2003. "Measuring the Impacts of US Export Promotion Program for Wheat in Selected Importing Regions," 2003 Annual Meeting, February 1-5, 2003, Mobile, Alabama 35161, Southern Agricultural Economics Association.
    12. Haydée Calderón & Teresa Fayós & Amparo Cervera, 2005. "A Model for valuation of government export promotion policies: An empirical analysis in the spanish context from a market oriented perspective," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 2(2), pages 34-49, December.
    13. Catherine A. Durham & Esteban Vega-Hidalgo, 2006. "Technical assistance and trade servicing to increase overseas demand for grass seed," Agribusiness, John Wiley & Sons, Ltd., vol. 22(2), pages 281-295.

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