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An Evaluation of California's Mandated Commodity Promotion Programs


  • Julian M. Alston
  • John M. Crespi
  • Harry M. Kaiser
  • Richard J. Sexton


This article provides an overview of mandated commodity programs in California, and summarizes and interprets existing evidence on their economic impacts. The analysis draws upon the recent book edited by the authors: The Economics of Commodity Promotion Programs: Lessons from California. New York: Peter Lang Publishing, April 2005. The book documents the institutional arrangements, summarizes the history of recent litigation, and presents the results of a number of benefit-cost studies of mandated commodity programs in California. The overwhelming conclusion from the studies reported in the article is that the programs have been very profitable for California's agricultural producers. Copyright 2007, Oxford University Press.

Suggested Citation

  • Julian M. Alston & John M. Crespi & Harry M. Kaiser & Richard J. Sexton, 2007. "An Evaluation of California's Mandated Commodity Promotion Programs," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 29(1), pages 40-63.
  • Handle: RePEc:oup:revage:v:29:y:2007:i:1:p:40-63

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    References listed on IDEAS

    1. Alston, Julian M. & Carman, Hoy F. & Chalfant, James A. & Crespi, John M. & Sexton, Richard J. & Venner, Raymond J., 1998. "The California Prune Board's Promotion Program: An Evaluation," Research Reports 11926, University of California, Davis, Giannini Foundation.
    2. Bernard K. Armah & James E. Epperson, 1997. "Export demand for US orange juice: Impacts of US export promotion programs," Agribusiness, John Wiley & Sons, Ltd., vol. 13(1), pages 1-10.
    3. Costa, Ecio de Farias & Epperson, James E. & Huang, Chung L. & McKissick, John C., 2002. "Impacts Of Advertising And Promotion On The Demand For Scanned Purchases Of Vidalia Onions," Journal of Food Distribution Research, Food Distribution Research Society, vol. 33(01), March.
    4. Onunkwo, Izuchukwu M. & Epperson, James E., 1999. "Export Demand For U.S. Pecans: Impacts Of U.S. Export Promotion," 1999 Annual meeting, August 8-11, Nashville, TN 21686, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
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    Cited by:

    1. Boland, Michael A. & Crespi, John M. & Silva, Jena & Xia, Tian, 2012. "Measuring the Benefits to Advertising under Monopolistic Competition," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 37(1), April.
    2. Moore, Eli D. & Williams, Gary W., 2008. "Is the Texas Pecan Checkoff Program Working?," Reports 90497, Texas A&M University, Agribusiness, Food, and Consumer Economics Research Center.
    3. Julian M. Alston & Joanna C. Parks, 2012. "The returns to promotion of healthy choices in Tasmania: are you in the dark about the power of mushrooms?," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 56(3), pages 347-365, July.
    4. Gergaud, Olivier & Livat, Florine & Rickard, Bradley & Warzynski, Frederic, 2016. "The Costs and Benefits of Collective Reputation: Who gains and who loses from generic promotion programs?," Working Papers 231135, American Association of Wine Economists.

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